Christopher Long Email & Phone Number

Dearborn, Michigan, United States

Dearborn, Michigan, United States

▪ Oversaw a marketing department for 3100 residential rentals, whilst implementing an automated integration process as well as a successful google campaign to drive an increase in market exposure through applications.▪ Created a marketing plan and executed the implementation to increase the rate of efficiency in tenant placements, from 60 days down to 30 days, utilizing software integration between our proprietary software, PropertyWare, and our marketing automation software, Hubspot.▪ Determined underwriting criteria which helped pick tenants with a 90%+ rent payment rate through 12 months during a pandemic.▪ Utilized automation to delegate the documentation gathering process in a clear and understandable manner for the user.▪ Increased networking channels by developing relationships with decision makers at municipalities, federally funded government agencies and NGO’s, that allowed the establishment of a waiting list for most of our listings.▪ Project managed the final stages of the rehabilitation of properties including oversight of vendors, budget control/negotiation, quality control of finished repairs and accountability of all parties involved.▪ Through a modern marketing strategy and new revenue generating programs, increased annual revenue of $195,000 in 2019 to $375,000 in 2022, while increasing the average rent from $715 to $915 over that period. Also increasing annual placements from 145 in 2019 to 208 in 2022 (projected).▪ Used intuitive thinking and problem-solving acumen to transform a marketing department from a very manpower heavy workflow to a better balance of automation with human touches; while utilizing the ability to analyze, deliberate and delegate efficiently.

Redford, Michigan

- Implemented turnaround in struggling manufactured housing community by implementing a cost reduction model that focused on consolidation and efficiency- Created a business development plan and executed the implementation to increase the market value of the company from $325,000- $1,000,000.00- Reduced an $80,000 liability in 18 months by negotiating payment terms with the municipality.- Reduced annual expenses of $110,000 in 2013 to $65,000 in 2018 through consolidation of services, permanent repairs to the infrastructure and personal sacrifice- Annual rent revenue increased from $115,000 in 2013 to $220,000 in 2018; as well as an increase of occupancy rate from 60% in 2013 to 92%in 2018- Utilized unit rehabilitation as well as incentive programs to reduce the abatement/abandoned unit rate from 33% to 8%- Increased efficiency in identifying, assessing and resolving issues of safety or increased costs due to infrastructure malfunctions

Lynchburg, Virginia

- Conducted high level purchasing agreements with all the corresponding sales material and trend forecast with large volume buyers; Neiman Marcus, Von Maur, Lori’s Shoes, Warrens Shoe’s- Expanded the market presence of new, high end fashion shoe line through a comprehensive sales plan through customer analysis and inventory level management as well as made recommendations for customers based on trend forecasting and territory evaluation- Increased gross sales from 2010- 2103 by 230% - Developed thru multiple platform marketing program for multiple fashion lines as well as individual customers through various forms of media- Projected sales forecast and managed expenses on a monthly basis- Extensive country wide travel utilizing time management skills and schedule coordination with customers throughout a territory of 18 states

Troy, Michigan

- Analyzed, managed and made recommendations for accounts on deferred compensation plans for municipal employees along with encompassing financial plans including life insurance, retirement plans, college savings planning, risk management and asset investment for individuals.- Management and recommendations include investment allocation, asset diversity and risk management.

Detroit, Michigan

- Analyzed, managed and made recommendations for accounts on deferred compensation plans for municipal employees along with encompassing financial plans including life insurance, retirement plans, college savings planning, risk management and asset investment for individuals.- Management and recommendations include investment allocation, asset diversity and risk management.

Bachelor Of Business Administration (B.B.A.), Finance

Bachelor Of Business Administration - Bba, Accounting Information Systems