Christopher Lueck Email & Phone Number

Waterloo, Wisconsin, United States

Middleton, Wisconsin, United States

Category business manager with P&L responsibility across multiple custom window treatment product lines and brands; drives 3-year roadmap highlighting growth opportunities across residential, dealer, and commercial channels.Maintain expert-level records and lead cross-functional teams to define, designate and drive scope, budget and timeline for all category projects. Drive revenue growth through consumer-centric innovation, VAVE improvements, and actively manages portfolio through regular inventory assessments.Identify product line gaps and opportunities with an in-depth understanding of the competitive landscape including product and price benchmarking, consumer driven insights and unmet needs validated through research.

Fitchburg, Wisconsin, United States

P & L owner across multiple bike trainer product categories; responsible for market analysis, business case management, preliminary forecasting, cost targets, key features and on-time launch of new products.Utilized consumer, POS, distributor and retail sales data to identify product category trends, new product opportunities, market changes and monitor brand market share.Worked with cross-functional stakeholders (marketing, sales, industrial design, engineering, etc.) to create long and short-term strategic business development opportunities, hit key product targets, and launch all new trainer products on-time and on budget.Aligned with marketing team to develop visual aids and training programs (videos, documentation, study guides and service guides) for global sales, service teams and partners. Worked with marketing and copywriting teams to write, proofread and edit all feature copy, sell sheets, owner’s guides, press releases, and consumer marketing emails for trainer products.Leveraged external application developers (Zwift, Rouvy, Kinomap, etc.) to showcase brand, develop in-app product features, and collaborated on multi-channel marketing initiatives to position Saris as the leading brand for indoor cycle training.

Cottage Grove, Wi

Led development and product vision for Endurance, Lifestyle and Medical cardio product lines under the Matrix Fitness brand. Lead global cross-functional teams to develop new product proposals, identify improvements to current production products, maintain competitive benchmarking and consumer / brand research. Managed sustainability initiative which saved nearly half a million dollars in global annual Styrofoam recycling costs.Wrote and managed product manuals, training materials, sell sheets, web design and packaging and assembly guides across Matrix Commercial Cardio brand.

Cottage Grove, Wi

Managed daily operations and ran productivity, quality and KPI metrics for 18 team members across two commercial brands.Lead cross-functional team (engineering, quality, sales etc.) discussions focused on product defects, opportunities for innovation and revenue generation (via replacement parts programs). Lead Lean / Six Sigma improvement projects which resulted in a 45% reduction in shipping errors, 75% improvement in customer email response times and 15% improvement in first time fix rate. Created and maintained over 150 technical documents used by CTS, sales teams and 3rd party technicians.

Cottage Grove, Wisconsin

Placed part orders and provided detailed email and phone product repair support to technicians and homeowners.Created “quick template” app using existing internal tool which significantly reduced contact time and CTS ordering errors by over 20%. Maintained expert of knowledge of product library, product and part updates, CTS processes and product software.Responsible for documenting and reporting emerging product and component issues to CTS Team Lead.

Bachelor Of Arts (B.A.), Psychology

Activities and Societies: University of Wisconsin Eau Claire Lacrosse Team, University Films, Various Multi-Cultural Groups

High School Diploma

Activities and Societies: Junior Varsity Golf Varsity Lacrosse Writer for School Paper, The Norse Star