Christopher Lyons Email & Phone Number

Bangkok, Thailand

Bangkok, Bangkok City, Thailand

Singapore, Singapore & Bangkok Thailand

• Led the conceptualization & e2e strategy and design of Singtel’s Flagship Store in Singapore• Owned the project management, design, partnerships, digital solutions & capability transformation.• Led a cross-functional team comprising senior leaders across Design Operations, Sales, Technology (IT), Property, Marketing, Procurement, and Partnerships to create a seamless user and shopper experience. • Identified existing user pain points via as-is diagnostic & plotted to-be omnichannel solutioning.• Defined and mapped user journeys along with current and future user profiles• Led the initiatives behind the content strategy, social media, and live selling programs.• Created 1st Global partner between Tik Tok and any telecommunications brand - Tik Tok Creator House by Singtel. • Led ongoing C-suite reviews and GTM launch strategy• Responsible for the creation & launch of KPI's

Bangkok, Bangkok City, Thailand

Key tasks included Managing cross-functional physical & remote teams • Assess as-is business analysis across 9 portfolios (incl. retail, duty-free, property, hospitality, sports team (Leicester City FC) • Developed new customer segmentation strategy & user profiles• Develop omnichannel capability assessment framework across all 9 BU (>2,700 capabilities identified) • P2P user journey mapping & supporting digital transformation roadmap• Assess store & online fulfilment & store operations capabilities & identify gaps • Co-Lead creation & sell-in of business cases for foundation technology program: CMS, CRM/Loyalty re-platform, New POS, EDP, S4 Hana, Customer 360 & Customer Segmentation • Developed Digital Marketing Hub strategy • Formulated China acquisition strategy • Conducted (Strategy, Operations, Merchandising, New Organization Model & Store of the Future) workshop with C-Level & SVO & category leads to determine eCommerce ambition & priorities

Phuket, Thailand

Tasked to create & design the strategic business model & brand positioning for a next generation oncology center in Phuket Thailand My Tasks...- Create Consumer Value Proposition- Build Cost Price & Revenue Model (C.P.R.) CPR Model determined the optimum operating & financial parameters of the facility.- Cancers the facility will specialize in- Stages of the disease will the facility focus treatment on.- What nuclear medicine machines are required to diagnose & treat patients- Resources required to operate machines - Cost of diagnosis- Cost of treatment- Customer Experience vs.Patient Experience

Shanghai, China

Formulate, Develop, Design & Build the Store of the Future Program for China's 3rd largest eCommerce Platform. What does tomorrow's CVS (Convenience Store) look like today?Key Tasks:- Define what next for “new retail” in the context of the changing China retail landscape- Consumer value proposition- Provided technology solution to enable on-going patronage- Defined platform functionalities- CRM/Loyalty proposition & architecture- New categories & revenue streams- Formulated new retail indices to evaluate success of solution

Sydney, Australia

Seoul, South Korea

Sydney, Australia

Tokyo, Japan & Singapore

ビーコンは、コミュニケーション会社グループ世界第３位のピュブリシスグループの一員です。レオ・バーネット、電通のネットワークと提携し、質の高いサービスを世界規模で提供します。

Beijing City, China

Melbourne, Victoria, Australia

Sydney, New South Wales, Australia

Bachelor Of Economics & Arts, Political Science And Government

Post Graduate Degree In Marketing (With Honours)