Christopher M. Email & Phone Number

San Francisco, CA, US

San Francisco Bay Area

• Act as point of contact for digital influencer relationships & initiatives; helping to develop & grow brand relationships with content creators and execute key initiatives that drive incremental awareness for the brand.
• Manage and cultivate the brand's existing and net-new relationships with mid-tier influencer partners and content creators
• Manage growth and execution of Benefit’s affiliate creator partnerships on TikTok Shop
• Develop and manage influencer partnerships & campaigns to continue to build brand social’s presence
• Work closely with influencer talent management to negotiate and develop contracts for paid opportunities using influencers
• Actively Identify opportunities and recommend strategies to increase quality & quantity of Benefit generated earned content

• Oversaw the discovery and sourcing of influencers, managed campaign execution and day-to-day talent communications and supported the management of thredUP’s influencer campaigns to drive new customer acquisition.
• Led research and recruitment of new talent across all social media platforms that reach thredUP’s target audience.
• Assisted with the setup of campaigns, including contracts, tracking links, promo codes, and landing page creation.
• Facilitated account setup, product ordering and tracking for talent.
• Supported the Influencer Marketing Manager in campaign execution, reporting and optimization.
• Conducted creative reviews, developing insights and ideas to improve campaign performance.

San Francisco Bay Area

• Managed the day-to-day posting plans and execution for KQED’s flagship social channels, engaging with digital audiences to drive engagement and grow scale, and acted as a resource for best practices on engagement.
• Identify viral and emerging stories/trends and pitch to the editorial/news team for ingests.
• Monitor daily social media analytics to gauge the success of social media initiatives.
• Develop and execute paid social media campaigns, including ad optimizations.
• Oversee major initiatives as well as day-to-day operations, including native social content, social engagement, audience development, social takeovers, and branded campaigns.
• Collaborate with the Audience Development Manager, create benchmarks and regular reporting that indicate the overall health and sentiment of our growing social communities.

San Francisco Bay Area

• Responsible for supporting the implementation of Pottery Barn’s social media strategy across all channels through influencer partnerships, enhanced the brand community through UGC efforts, and drove innovation and grew.
• Created and published content across PB's social channels with a total audience of 4M+
• Grew Instagram followers (700,000+) and increased impressions (229M+).
• Managed Pottery Barn's influencer marketing program (170+ campaigns), including identifying partnership opportunities, coordinating product seeding and gifting, drafting contract agreements, collecting assets, and.
• Analyzed and oversaw KPI reporting to strategically inform messaging and strategies.
• Supported UGC efforts including identifying ways to inspire followers to share content.

San Francisco Bay Area

• Coordinate and develop production timelines, ensuring the timely distribution of materials for digital marketing campaigns, emails, and other projects as needed.
• Assist in preparation of campaign briefs, digital marketing research, and analytics reports.
• Write and edit marketing material, as well as coordinate with the Graphic Design team to create digital assets.
• Produce and route marketing emails, which touch on all facets of Museum operations (e.g. Marketing, PR, Membership, Donors, Education, Special Events). Make recommendations to streamline processes and improve digital.
• Analyze industry trends and stay informed on emerging digital marketing tactics.

San Francisco Bay Area

• Monitored emails and ticketing queue, flagging and routing requests.
• Partnered with internal clients and departments to gather digital assets (copy, visuals, recipients).
• Ensured emails and e-newsletters followed email coding and layout standards.
• Coordinated with copyeditor and designers as needed to make updates.
• Provided feedback and ideas to improve processes, policies, and customer service.
• Oversaw communications for adherence to best practices and university guidelines.

San Francisco Bay Area

• Managed USF's social media team; oversaw, conceptualized and owned content strategy and insights across official social channels.
• Oversaw and executed content campaigns and initiatives that met engagement and discovery goals.
• Measured, monitored, and analyzed digital performance reports, KPI goals, and platform analytics.
• Successfully grew follower base from 10.1k to 16.4k on Instagram.
• Executed admin tasks and developed social best practices and campaign development strategies for cross-functional partners.

San Francisco Bay Area

• Created daily content for all social media platforms.
• Supported the social media team in curating UGC content, reported on analytics, connected with on campus influencers, increased community engagement, scheduled posts, created digital assets and researched social trends.
• Collaborated with Multimedia team and assisted with photo shoot production and prop styling. Successfully founded the Instagram “Student Voices” project initiative and served as creative director.

San Francisco Bay Area

• Increased brand awareness and community growth through social media applications.
• Researched and reported on business marketing campaign trends and initiatives.
• Devised and wrote web editorial content and blog posts.
• Developed and distributed company’s weekly newsletter to 500+ clients.