Digital communications development, campaign planning and realisation, coaching and coordination at the Cultural Administration of the City of Stockholm. This includes:Kulturskolan (Stockholm School of the Arts)Liljevalchs konsthall (Liljevalchs' Public Art Gallery)Stockholm konst (Stockholm Public Art)Stockholms stadsbibliotek (City of Stockholm libraries)Stadsmuseet (Stockholm City Museum)Medeltidsmuseet (The Medieval Museum)

Spent about two years in Dallas, Texas. There I realised my childhood dream of flying. I passed four checkrides in six months and went from student to flight instructor at the flight school that would become my employer, Thrust Flight. I Instructed Sport, Private, Instrument and Commercial Pilots as well as Flight Instructor candidates. I was also a Stagecheck Pilot and Safety Officer. Aviation remains a passion of mine and in Sweden I fly and instruct student pilots at a flying club in Trosa, south of Stockholm.

Primarily marketing and media relations for three business areas: B2C with the independent cinemas Cinemateket (the Swedish cinémathèque, cinemateket.se), and B2B with conferences and events in Filmhuset (The Film House) and industry seminars and workshops, Filmrummet (“The Film Room”). I created the communication strategies and implemented, evaluated and improved them. Introducing channels and methods new to the Swedish Film Institute and driving change, such as removing compulsory membership for Cinemateket's visitors. These strategies proved to be successful. The audience average for 2017 was 20% above that of 2012, and the highest it had ever been since 1991 – when cable television became widespread in Sweden. I also did launches and campaigns for other business areas, was on the development teams for new websites, graphic profile updates and acted as advisory to all aspects of communication for the entire organisation. The position was both strategic and very hands-on. I created all kinds of marketing mateial, social media and press content. Working with Art Directors and photographers, film makers and media agencies. But I also produced material from scratch on my own, including copy, photography and graphic design, print and digital.

I lay the communication foundations for the newly founded company Södra Teatern AB, wich was created to run the restaurants and bars at Södra Teatern, eventually also the Events & Conference section. The company is owned by Riksteatern (The National Touring Theatre of Sweden). This included promoting gigs and events, as well as the bars, restaurants and "Meetings & Conferences". So I did everything from menus and on-line table reservations, to promoting summer concerts with 1200 people in the audience. - During my first year at Södra Teatern the number of Facebook Fans went from 3200 to 6500 (the result of my team's efforts). - On a rainy Monday in June 2011, I was behind the campaign that brought 1100 people to the venue's outdoor terrace stage, to see the Balkan Brass Battle, the audience target number was 800.

Here the work consisted of both B2B – promoting staged performances to local venues all across Sweden, thus creating tours for the different projects – and B2C – selling tickets to the productions when on tour. I developed the communication strategies, as well as realised them, for all my projects. Including target market analysis, setting communication objectives, copywriting, briefing and coaching Art Directors and photographers, dealing with stakeholders such as directors and actors with varying degrees of hubris, coordinating printing, media agencies, etc, etc. - In 2011 I marketed the Dario Fo play ”We won't pay! We won't pay!” performed in sign language and spoken Swedish, Sales Target number of performances: 20, outcome: 26. Audience Target: 2000, outcome: 3119 - In the 2010-manuscript writing competition "NY TEXT!"more than 500 people wrote and sent us their manuscripts – the target was 250. - In 2010 I was elected "Best Client" by the design agency Lupo, for my creative frameworks and inspiring briefs. - I repeatedly broke the record for number of visitors on the campaign sites of my projects at riksteatern.se, even after tripling it.

Very varying, mostly audio engineering at first, but I soon turned my focus toward communications.- 2009 01–03: Marketing and audience development for Riksteatern- 2008: sales / marketing: Christmas by Södra Teatern- 2008: Project Manager ögamotöga – a dialogue project Teaterdagarna / Riksteatern- 2008: Project Manager / Content Manager Riksteatern 75 years’ website, 75.riksteatern.se- 2008: Editor, image researcher and project manager Riksteatern 75 years’ book- 2007 – 2008: Project manager Riksteatern 75 years’ Exhibition- 2007: Research: Riksteatern 75 years’- 2006: Recording engineer for R Street, Music Streaming to 3G-mobiles (Company later named r.fm)- 2006-2008 Audio Engineering at various concert venues in StockholmVoluntary:- 2005 – 2006: Project manager: Display 4d – a marketing project- 2005 – 2006: Branding: Raw Fusion Recordings, internship- 2004 – 2006: Custom CMS Web Interface development for international network: Synaxis Baltica. - I was the project manager for a programmer who created a new site, together with its very own tailor made CMS.- 2004 – 2005: International project, Synaxis Baltica Sweden 2005. - We brought students from 12 countries together, who during a two-week-period wrote a book on managing international projects