Christopher Marin Email & Phone Number

Whittier, Ca, Us

Bowie, Md, Us

Ashburn, Virginia, Us

- Led the Web and Social Media workstreams for the Manchester United sponsorship.- Launched CDP (Dun & Bradstreet’s Rev.Up ABX Customer Data Platform).- Marketing lead for Data Strategy Office & Data Stewardship Council.

Ashburn, Virginia, Us

- Led a successful global effort to rebrand the Fortune 500 company, including the creation of a new logo and identity system.- The year after I took over the function, a study released by Brand Finance indicated the brand's value increased by over $300M.- Oversaw efforts to deploy Qualtrics BrandXM and a global brand study.- Managed demand generation campaigns via Google Ads to support key business initiatives.- Oversaw project to rationalize marketing technology stack, including deploying Adobe Experience Manager and Adobe Experience Platform CDP.- Managed multi-million dollar global advertising campaigns to cultivate brand awareness.- Contributed to the deployment of Phenom's talent acquisition system.- Business Chair of Data Stewardship Council.

Ashburn, Virginia, Us

I led DXC's strategy and implementation for GDPR and related privacy legislation for Marketing. This initiative included the creation of a comprehensive and uniform privacy framework for our global activities with innovations such as the Consent and Legitimate Interest matrix and the deployment of tools like OneTrust. Adobe Summit 2019 Presentation:Democratizing AI and Machine Learning for the Modern EnterpriseWorked with Adobe on beta for Data Science Workspace:https://theblog.adobe.com/the-future-of-intelligence-at-dxc-technology-starts-with-adobe-experience-platform/https://www.cio.com/article/3442943/how-dxc-technology-utilizes-adobe-experience-platform-to-deliver-hyper-personalization.htmlOversaw transition of Eloqua to Marketo and the deployment of tools including Invoca, UserZoom, Bizible, Bitly, Conductor Searchlight, Dun & Bradstreet Web Visitor ID, Crownpeak Digital Quality Management, among others.For the formation of the company, I lead the MarTech workstream, which completed these simultaneous initiatives:- Created myDXC intranet portal using Adobe Experience Manager- Deployed new public website at www.dxc.technology- Launched Kaltura for streaming and on-demand video- Converged multiple Eloqua instances into a single one and integrated that MAP into SalesForce- Oversaw transition to a new global sales catalog- Deployed internal email broadcast system- Launched DMP (Adobe Audience Manager) and DSP (Adobe Ad Cloud) to support advertising

Global, Us

In charge of CSC's Digital Marketing Platform and analytics efforts.Architected a custom B2B content based personalization system that was orders of magnitude more effective than the collaborative filtering based system it replaced.Co-led successful effort with InfoChimps to setup a Data Lake for Digital Marketing utilizing Cloudera Hadoop, Spark, Impala & Tableau:https://assets1.csc.com/big_data/downloads/MD_8682a-16_Digital_Marketing_Success_Story_v5.pdfCo-lead successful effort with Legal to procure .csc gTLD.Created dynamic AngularJS/Visualforce application in SalesForce to consolidate and highlight available Sales Enablement Resources.For the second year in a row won ITSMA's award for Measuring & Communicating Marketing Performance for the work I've lead on CSC's Global Marketing Dashboard:http://www.itsma.com/pdfs/mea/2015/CSC_MrktPerformance.pdfAdobe Summit 2016 Presentation:The Next Revolution in B2B: Account Based Marketinghttps://2016.summit.adobe.com/na/sessions/summit-online/online2016/#/video/15218t_b09a171f-dc7c-4ff3-b71c-cf79dedb6e94&THEN Conference Presentation with Adobe:The Future of AnalyticsPresented With Ovum and GoodData for the webinar:How to be a Marketing Prodigy: Listen to the Voice of DataAdobe Summit 2015 Presentation with Demandbase:B2B Targeting and Personalization in Adobe's Marketing Cloud:http://summit.adobe.com/na/sessions/summit-online/online2015#/video/2200t_876d7009-77fb-4a67-86bc-70475fddf88eInterview by Adobe - Building a Better Sales Process Improves the Customer Experience:http://youtu.be/NxRAlBGvIg0

Global, Us

In charge of CSC's Digital Marketing Platform and analytics efforts. Team included roles as diverse as Data Scientist, Analyst, Developer, Architect, Marketing Automation & CRM Specialist, System Administrator and QA. The ecosystem contained close to 50 highly integrated systems that include products from Adobe, Eloqua, GoodData, Gigya, BeyondCore, BigML, Google, NewRelic, AWS and others, as well as custom built components.Led successful effort to create a Global Digital Marketing Dashboard which sourced data from various marketing systems as well as Salesforce.com. The dashboard leverages a number of models created by his team. Some of these include attribution models for channels and campaigns, as well as overall ROMI. Distinctions are made between Marketing Sourced and Assisted contributions to leads, pipeline and closed deals.Designed and built a Ruby on Rails & MongoDB real-time personalization enablement system that takes inputs from various sources in a weighted fashion, as well as factors such as recency and frequency, and computes scores along various dimensions at both the individual and account level in a blended manner.Co-presented with Adobe's Senior Product Manager - Predictive Analytics & Data Science, at the 2013 Adobe Summit on "Minority Reports Comes of Age - Predictive Audience Clustering"​.Nominated by Adobe for the Digital Analytics Association's Practitioner of the Year Award.

Global, Us

Head of CSC's public sites and mobile properties. Led redesign and revamp effort leveraging Adobe SiteCatalyst, Test & Target & Recommendation solutions which lead to a 265% year-over-year increase in marketing lead generation and additional sales. Avinash Kaushik (Author, Digital Marketing Evangelist - Google, Co-founder - Market Motive) praised this work on the site. He wrote: Your first job is to beat [CSC] at everything. http://www.kaushik.net/avinash/digital-marketing-analytics-ladder-step-by-step-success/An overview of that project is available in this short video:http://www.youtube.com/watch?v=MlVqmDr8TTI

Global, Us

Directed activities of csc.com technical, design and analytics teams. Team included developers, designers, system administrators, network engineers, as well as QA, customer support, technical writing and analytics specialists. Led successful effort, using Scrum, to rebuild csc.com to make use of more modern, agile and inexpensive technologies such as Ruby on Rails, jQuery, Amazon’s Cloud Services, Google’s Search Appliance and SiteCatalyst. This resulted in savings of 17K a month in hosting and licensing fees. Designed and developed much of the Content Management system that runs csc.com and the career sites. Developed CSC Mobile native iPhone and Android apps. Managed the full life cycle of projects from requirements through launch by producing design specifications, process flows, task paths, wireframes, schematics and UI designs. System Administrator for Jive based Meaningful Use community. Previously, guided to completion over 40 projects to enhance custom J2EE/Oracle CMS.

Global, Us

Played a key role in design refresh and infrastructure upgrade from iPlanet to Apache/WebLogic/Oracle/Akamai/WebTrends for CSC’s 50+ public sites. Worked on improving usability, browser compatibility, Section 508 compliance, SEO and web metrics.

Berkeley, Ca, Us

Created PHP/Oracle based Content Management System, logos and two websites for Scientific Data Management Research group.

Designed and implemented network architecture and Windows 2000 Active Directory for the center’s three offices.

Managed web project group. Lead designer and developer for Macromedia Flash based site. Developed architecture for Flash/Cold Fusion/Generator/MySQL cluster of sites. Assembled web team after 1st round of venture funding.

Designed and implemented Active Directory for new network and maintained Linux/Win2k/NT4.0 based LAN. Managed mobile wireless faxing project for Blackberry phones. Created computer animated promotional video. Wrote PocketGenie user manual.

Masters, Information Management & Systems

Ba, Science, Technology And Society