•Aid in creating and implementing marketing, communications, and PR programs to boost the Organization’s image and internal/external communications.•Ensure consistent articulation of the Organization’s image and position.•Assist in the editorial direction, design, production, and distribution of all publications.•Coordinate media interest and ensure regular contact with target media, responding to media requests.•Represent the Organization with media and external partners, including local government, lenders, and donors.•Work with the graphic designer and senior leadership to maintain consistency in print and electronic materials.•Develop, coordinate, and oversee programs and resources to support marketing and positioning.•Monitor trends and provide input for marketing and PR programming decisions.•Lead projects such as cause-related marketing and special events.Planning and Budgeting:•Assist in achieving marketing/communications/public relations goals and financial objectives.•Aid in developing short- and long-term plans and budgets for marketing/communications/public relations programs.•Implement and monitor systems for smooth operation and ensure adherence to plans.Organizational Strategy:•Collaborate with the marketing team, senior leadership, staff, and volunteers to maintain a strategic perspective based on marketplace and constituent needs.•Ensure the Organization’s philosophy, mission, and vision are practiced throughout the organization.•Aid in developing means to seek regular input from key constituencies regarding program quality and relevance.Managing:•Maintain a climate that attracts, retains, and motivates top-quality staff and volunteers.•Assist in training, supervising, supporting, and developing qualified staff and volunteers.•Ensure effective management within the marketing, communications, and public relations function, with succession planning.•Design, support, and oversee cross-functional teams within the Organization.

Work cross-functionally and in alignment with all resort departments, agencies, community partners, and corporate counterparts to fulfill goals within Marketing Plan and Resort Business Plan.Manage, execute, and track a segmented, multi-channel resort marketing plan. Channels include, but are not limited to:o Text Marketing, automation, and promotionalo OTT/Streaming channelso Digital and paid social channels, working with Digital Agencies and Corporate Partnerso Organic social and blog content creation, supporting Social Coordinatoro On-property & traditional media initiatives, including resort publications and activationso Website and third-party siteso PR & media initiativesProactively research and contextualize industry and platform trends for each business segment, staying at the forefront and interpreting into marketing plans and ongoing efforts. Work with Marketing Director to prepare the annual Marketing Plan and budget, including channel mix, media buys, agency/partner plans, and budget allocations. Respond to corporate and PR Agency media opportunities, coordinating with property leaders and providing factual content. Create press kits, media kits and update materials as needed. Arrange hosted media/influencer stays and serve as an on-property media liaison. Compile tactic tracking and present results to departmental and resort stakeholders. Assist DOM in compiling and interpreting monthly reporting and evaluating all channels with support from Digital Agencies and corporate partners. Support OTA strategy in collaboration with DOM, Revenue Management Team, and Field Marketing through monthly market reviews and media investments. Work with a digital agency and corporate partners to optimize website UX, SEO, meta descriptions, and tracking. Lead photo and video shoots and offsite marketing events as needed.

Staff writer covering sports, news and opinion, along with newspaper design and info graphics.

Worked on Social Media Posts, Blog writing and online analytics.

Staff writer covering sports and news, along with page design and social media posts.