Christopher Mashburn Email & Phone Number

Shreveport, La

ACCOMPLISHMENTS:Built new website, migrated from WordPress to new CMS, complete SEO audit and overhaul.Increased website revenue 150% in first year; tripled registered customers.60K new followers on Social Media in 18 months; increased newsletter subscriptions by 400%.KEY RESPONSIBILITIES:Designer for Graphic, Web, and Print Media.Prototype Apparel / Promotional Items; source vendors and negotiate costs.Photograph Products and Events; edit as needed and maintain archive for easy reference.Product Data Management; organize catalog; monitor pricing and maintain pricing sheets.Manage Social Media accounts and increase followers; grow Email Lists and create Email Blasts.Monitor Web / Social analytics to improve site performance and determine sales opportunities.Develop marketing campaigns and implement accordingly to all social channels and media outlets.Discover new markets and create strategies for penetration and profit.

Shreveport, La

ACCOMPLISHMENTS:Complete branding refresh including new website with SEO overhaul.Audited customer purchase funnel reducing clicks-to-goal and increasing conversions 30% in 3 months.Added 100,000 new products to catalog; increased website revenue 250%.KEY RESPONSIBILITIES:Designer for Graphic, Web, and Print Media.Product Data Management; organize catalog; monitor pricing and maintain pricing sheets.Manage Social Media accounts and increase followers; grow Email Lists and create Email Blasts.Monitor Web / Social analytics to improve site performance and determine sales opportunities.Provide Customer Service and Tier 1 Tech Support for company products.

Shreveport, La

ACCOMPLISHMENTS:Supported launch of new tech services; developed procedures / methodology for IT Support Program.Coordinated POS upgrade and web integration; trained personnel and provided troubleshooting.Met or exceeded department sales / attachment goals; averaged 5% sales increase year-to-year.KEY RESPONSIBILITIES:Manage Staff of 35+ Employees; primarily responsible for Technology / Print Services.Train Sales Team on new procedures, products, and services; Coach Sales Staff to meet or exceed goals.Build / Maintain Store Displays, Signage, and provide other Visual Merchandising services as necessary.Tier 2 Customer Service and Support; answer questions and resolve issues / conflicts.

Barksdale Afb, La

ACCOMPLISHMENTS:Re-targeted marketing campaigns increasing average monthly sales by 10% thru Q3.Designed add-on sales advertising programs resulting in AOV increase of 25% over 3 months.Joined contact team assisting resets and new store opening events across the country.KEY RESPONSIBILITIES:Designer for Graphic, Web, and Print Media.Maintain Brand Standards including Signage, Displays, and other Advertising Materials.Coordinate Marketing Programs for up to 10 Facilities with 100+ Employees.Maintain Calendar of Events for all facilities.Organize, Plan, and Decorate Events including Sales, Celebrity Visits, and Holiday Parties. Identify new opportunities for advertising / marketing beyond brand standards.

Bossier City, La

ACCOMPLISHMENTS:Completed store reset including new fixtures, paint, installations, signage, and displays.Assisted with facility wide audit of fixtures and displays, saving space and storage cost.Managed Green Initiative updating lighting and other fixtures to meet new environmental standards.KEY RESPONSIBILITIES:Maintain Brand Standards including Signage, Displays, and other Advertising Materials.Manage store environment; ensure displays are correct / complete, reset merchandise as necessary.Assist in the Organization, Planning, and Decoration of Special Events.

Quantico, Va

ACCOMPLISHMENTS:Consistently led department to exceed sales goals; #1 in district 4 out of 5 years.OSHA certified trainer through corporate program; provided training to entire facility as needed.Joined contact team assisting other facilities with coaching in Sales Procedures and Methodology.KEY RESPONSIBILITIES:Lead Sales Team to meet or exceed sales goals; provide training and/or coaching as needed.Identify new opportunities for direct or add-on sales; increase customer conversion and AOV.Build / Maintain Store Displays, Signage, and provide other Visual Merchandising services as necessary.