Christopher Mastrocola Email & Phone Number

Managed a five year old, 300 unit conventional property in the Orange Park area of Jacksonville. Increased occupancy from 90 to 96% and reduced turnover by 20%. Interviewed and hired new sales team that was able to close near 50%. Involved in every aspect of managing property such as sales, accounts payable and receivable, payroll, and maintenance. Created new marketing plan to reach target market and increased traffic by 35%. Familiar with all aspects of Yardi property management software. Created action plan that eventually was seen by the company CEO and became the template that was followed by all properties across the country. Was selected by executive management to be one of the few Certified Area Trainers to augment our training and education division. I traveled to north Florida properties to train employees in a variety of programs and initiatives. In addition to the daily tasks of management, I take pride in building relationships with our residents - knowing their families names, their pets, where they work, etc. Building excellent relationships with our vendors made our operation smooth and ensured quality service. Since our property operated so efficiently, we were chosen to be part of a pilot program for new initiatives such as Ops Technology, Yieldstar revenue management, Compliance Depot migration, and other new company initiatives.

Worked with several local businesses to create business and marketing plans, and identify keys to success. Worked with employees on a one to one basis to understand each individual position to understand the dynamics of each position and how they relate to each other. Helped to create sales materials and sales processes to increase productivity and improve client communications. Helped to organize sales force by improving logistics and efficiency. Ultimately worked with these businesses to increase sales and improve bottom line profitability.

Managed a thirty year old community in greater Atlanta. Assembled and managed an outstanding team that ignited a stale community that had struggled at 40% occupancy for over two years. Increased occupancy to 60% in less than six months and increased the average rent by $130 during the same period. Involved in every aspect of managing property such as sales, accounts payable and receivable, payroll, maintenance, and new construction. Responsible for all reporting such as traffic reports, closing ratios, NOI, budget variance, receivable aging, and renewals. Was instrumental in developing new pay structures for leasing agents and creating an Excel spreadsheet to calculate bonuses. Found new ways to cut costs while at the same time increase marketing activities and member activities and functions. Familiar with all aspects of Yardi property management software. Was recognized by ownership as being the only community out of six to help the company turn the corner and be persistent in following the company's vision. Also recognized as the area's most improved apartment community by Apartmentratings.com.

Responsible to develop a brand new department that would act as a profit center, increase paperwork accuracy, and allow more time for sales personnel to work with potential customers. Duties included working with national and local financial institutions to secure customer financing and explain all financing options to customers. Created a process to give customers a menu of easy to understand options to protect their investment and credit. Created excellent working relationships with lenders that increased finance penetration and reserve income. Created a system that increased speed and efficiency of customer deliveries which led to increased customer satisfaction, repeat sales, and referrals. Designed and instituted numerous customer programs that increased overall sales in all departments. Increased extended warranty penetration to over 70 percent which represented and increase of over 300 percent from the prior year. Accomplishments included increasing customer satisfaction scores, dramatically increased profits, improved employee morale, and created a finance department that conformed to all government regulations. After ten month of employment, Cernic's Powersports was ranked nationally in the top two percent for Suzuki Extended Protection sales.

Responsible for management all financing and value added product sales. Duties include payment calculation for buy and lease programs, turn overs from sales and management staff to close the sale and begin financial and state paperwork. Use JM&A software to create a menu based on the customer interview, make product presentation and close sale. Responsible for getting applications approved and structured with prime and sub prime lenders. Completion of all PA state, financial, and internal paperwork. Also responsible for training new sales staff and attending sales meetings for continued communication, training and support.

Responsible for management all financing and value added product sales. Duties include payment calculation for buy and lease programs, turn overs from sales and management staff to close the sale and begin financial and state paperwork. Use Impact software, process 300, to do customer interview, make product presentation and close sale. Responsible for getting applications approved and structured with prime and sub prime lenders. Completion of all PA state, financial, and internal paperwork. Also responsible for training new sales staff and attending sales meetings for continued communication, training and support.

Responsible for overall company management including financial tracking and reporting, budgeting, modifications of data reporting that provided a clearer picture of income and expenses. Responsible for hiring and termination of employees and all HR functions, marketing, advertising and public relations. Chaired company meetings to discuss production, sales, customer satisfaction, and opportunities for growth. Sales duties included training and support of sales staff, personally visiting clients, development of new products and services, and creation of customer satisfaction program to improve communication and service. Also helped to create new company website to assist in projection of professional image and generate sales. Responsible for nomination and selection into Blair Business Awards Recognition dinner for innovation award, and qualifying as first business in Blair County to be approved as a technology provider to PA state agencies through the PA ITQ initiative. Served

As General Manager, duties were to oversee all aspects of business to include manufacturing plant, distribution and receiving, and billing. Reported results to board members. Was responsible for hiring and terminating employees. Suppliers were chosen and negotiated with for all ingredient and container needs, computer programming, technical support, insurance coverage, and fleet parts/maintenance. Ordered and inventoried all ingredients and containers from various suppliers using a custom spreadsheet written to forecast manufacturing needs. Updated non-automated office to a fully automated system including delivery, billing, ordering, accounts payable, payroll, general ledger, and various reporting functions. Helped to design and integrate custom program for dairy specific application. Negotiated and helped design company website. Wrote and implemented new company policy handbook. Called on existing customers and met with potential clients to increase sales.

English

Computer Programming

Of Science. Diploma