Responsible for all sales activities for this company that offers specialized services for construction sites and events throughout Southern California. Provide hands-on management throughout the entire sales cycle, from initial prospecting through the final implementation of projects.Work closely with Key Account Managers, National Account Managers, and Sector Account Managers, as well as Operations staff, on servicing accounts to ensure complete client satisfaction. Promote the company at industry events and through email blasts. (2021 to Present) Build strategic partnerships with businesses that rent heavy equipment for the construction industry. Acquired key accounts with the cities of Los Angeles, Burbank, Pasadena, and Glendale, and with major contractors including Swinerton, McCarthy, KPRS, and Turner. Secured contracts with the Super Bowl and the Long Beach Grand Prix. Increased sales from $3.3 million to over $5 million in less than 2 years.

Responsible for opening new and upgrading existing points of distribution for a 3rd party wireless leader operating in 13 states with 160 locations. Supervised end to end vendor relationships, inventory, policy development and process implementation.• Accountable to the CEO for the development and execution of a $2.4M maintenance and construction budget designed to meet the company’s strategic objectives. Led 10 direct and indirect reports, responsible for distribution planning and forecast meetings, new door expansion and dealer performance management.• Led sales and operations teams to identify and fill distribution gaps within existing and emerging markets.• Planned for the T-Mobile acquisition of Sprint by identifying redundant distribution points and developing plans to rapidly create efficiencies. Coordinated with Senior Leadership to target potential acquisitions and assist in due diligence in order to evaluate the potential to create value.

Initiated new points of distribution for this Owner/Operator of authorized T-Mobile and Sprint retail stores, while simultaneously upgrading existing locations. Built and remodeled retail locations nationwide. Acted as liaison with Property Managers and major mall operators for in-line stores and kiosks. (2017 to 2021) Developed and managed a $2.4 million maintenance and construction budget. Oversaw 10 direct and indirect reports. Named to the President’s Club for meeting all build-out deadlines. Promoted from Senior Operations Manager. Consistently delivered revenue growth that exceededquarterly and annual goals. Established a feedback mechanism to assess the effectiveness of changes.

Led a team of 5 in training the staff at 100 independently owned and operated stores throughout Southern California. Taught inventory optimization, accessories, and side-by-side selling strategies. (2007 to 2017) Marketing - Assisted operators in developing strategies to drive traffic, such as radio and newspaper advertisements, and digital marketing. Hosted and promoted Grand Openings which featured local elected officials. Coordinated cross-promotions with Samsung, and local restaurants and stores. Real Estate - Provided operators with demographic data on populations, average disposable income, and ethnicities, as well as competition. Forecasted growth. Achieved a 10% increase in stores year-over-year sales volume. Special Project - Launched and promoted the Walmart Family Mobile program. Led the district to a #1 ranking nationwide. Coached representatives from other regions in the program. Achievements - Exceeded revenue goal of $5.5 million each year.Promoted from Sales Manager. Oversaw 80 independent owner/operators. Directed a team of 4 Sales Development Representatives. Responsible for merchandising, brand compliance, marketing, IT/Technical support, and individual sales. Marketing - Planned and coordinated multiple new product/service launches. Partnered with manufacturers on cross-promotions with sales incentives. Achievements - Named to the President’s Club for sales achievements.

Supported T-Mobile Premium Retailer (TPR)/Limited partners by driving sales and service through a consultative approach in the Greater Los Angeles Market. ► Led field execution by creating an exceptional customer experience while achieving the full potential of the T-Mobile brand ► Increased number of reviews and improved overall level of customer service experience by improving NET promoter score going from detractors to promoters from 2012-2015.

Led sales team of up to 4 field sales representatives in intensely competitive Los Angeles wireless market. ► Delivered $40M in subscriber revenue annually for the company. ► Increased market and mindshare in the National Retail channel, increasing mindshare from 12% to 40% in key trade areas in Los Angeles Metro area. ► Led team to exceed revenue goal of $55M for 2011and $58M for 2012, on average by 20%. ► Exceeded company target of 30 activations (per store average) for Wal-Mart Family Mobile, in comparison to the company average of 20.► Exceeded company initial target take rate for Wal-Mart employees on Wal-Mart Family Mobile of 1.5 employees per location. Delivered an average of 4 employees per location and trending to activate 30% of all Wal-Mart associates on Family Mobile.

On boarded indirect dealer owned retail locations in Los Angeles Hispanic and Asian market. Managed a team of 4 sales representatives. ► Recognized as District Manager who achieved the highest ramp to date with new store openings, specifically in the Hispanic and urban communities. ► Exceeded plan every year and ranked #1 in Region every year. ► Awarded for maintaining the lowest churn rate in the Region.

Managed key accounts with Toyota, Honda, and other accounts which generated more than $100K in annual revenue each. Conducted sales to prospective clients in multiple industries. Generated significant new business while actively servicing existing accounts. (2000 to 2007) Targeted sales for the UPS Air/International market segment. Achieved a 10-15% increase in market share, and over $1 million in new revenue. Converted 80% of FedEx and DHL volume into UPS. Grew contract rate from $0 to $50K across key Account Executives spanning 100+ accounts. Generated $23K per day for 2 consecutive years, one of only 3 Account Managers out of 85 to achieve this. Received promotion from Key Account Executive

Maintained wide-scale responsibilities for the transportation of medical supplies, ammunition, and an inventory of uniforms and gear for a company deployment of 150 Marines. (1990 to 1998) Earned a Navy Achievement Medal and an Honorable Discharge.

Responsible for the care and welfare of 40 marines within the Platoon. Concentrated on squad- and platoon-level tactics and weapons organic to the rifle company. Conduct “Pro/Con” reviews for individual marines. Ensured all missions were conducted with the highest standards► Successfully promoted to Corporal in 1992► Successfully promoted to Sergeant in 1994