Christopher Matis Email & Phone Number

Columbus, Oh, Us

+ Identifying and documenting business requirements in the format of product epics, features, user stories and acceptance criteria.+ Conducting and coordinating User Acceptance Testing of new product features/capabilities.+ Supporting the day-to-day management and prioritization of Affiliate Platforms product backlog based on performance while maintaining balance between innovative capabilities and foundational refinements and enablers.+ Deep collaboration with cross-functional areas such as Marketing Strategy, Design, Content, IT, Finance, QA, and Data Strategy.+ Supporting internal communications pertaining to new feature launches, bug fixes, and enhancements+ Providing end-to-end subject matter expertise internally and as a resource for any marketing needs related to Affiliate Platforms.+ Participating in digital product activities (story mapping, scrums, stand-ups, design reviews, sprint demos, sprint planning, retrospectives, etc.)+ Researching the current and future state of the Affiliate Platform sector, providing ad-hoc audits and information gathering to support capability and enhancement planning.+ Drive awareness of Affiliate Platform capabilities across the organization. Assist in planning and executing knowledge shares and presentations. Help create documentation and reference materials on Affiliate programs/platforms.

Columbus, Oh, Us

+ Build customer experience strategies & marketing support plans for A&F Site, Email and App shoppers.+ Routinely partner with UX/Digital Product teams to audit digital functionality & influence product roadmaps that enhance the experience of the digital customer.+ Work closely with Data & Analytics partners to constantly split-test digital experiences and lead with productive & data-driven strategies. + Test & validate digital tactics in testing environments to guarantee a strategic & functional digital experience. + Coordinate with creative teams to protect the marketing strategy from concept to execution. + Collaborate with Product Channel Merchants to align strategy with the customer’s shifting needs & product mindset. + Additional X-functional partnerships include: Paid Media, Influencer, Copy, Brand Strategy, PR, Web & Email Execution and Digital Merchandising.+ Application proficiency in: Jira, MURAL, Sharpr, Office Suite

Columbus, Oh, Us

+ Strategized & created all social media content for all social media channels for the BIBIBOP brand in alignment with (then) current marketing objectives & social trends.+ Managed social & digital marketing campaigns ($250k+ annual budget) to increase digital sales and boosted online ordering percentage (achieved 36% digital sales).+ "Voice of the brand" - copywriter for Social, Email, App & Web Content.+ Analyzed & reported ad spend, social metrics and KPIs to senior level management.+ Lead social influencer marketing events online & in person to boost BIBIBOP awareness in new markets.+ Oversaw reputation management for the brand and nurtured relationships with guests online to create raving fans and recover guests who have had a bad experience.+ Collaborated with marketing team on special projects ranging from new website development to field marketing efforts including store opens and local business partnerships.+ Launched the brand's first online retail store: "The BIBISHOP"+ Application proficiency in: Adobe Photoshop, Canva, SOCi, Facebook Ads Manager, Merchant Centric.

Lynchburg, Va, Us

Conducted digital marketing campaigns & media efforts including photography, digital video/broadcast, ad design. Tracked projects, prepared estimates/proposals, and managed daily communication with clientele. Assisted regularly in web development, SEO, SEM, copy writing, and business administration.

Lynchburg, Va, Us

Create and plan content for paid and organic social media channels. Manage web content and create advertisements in Adobe Creative Suite applications. Film and photograph client's image/video content for advertisements and websites. Influence search engine results through keyword and HTML optimization.

Detroit, Mi, Us

Studied player data & analytics, fact-checked tournament standings, and wrote & edited player highlights and blurbs for the prestigious MPGR, a Top 100 player ranking for Super Smash Bros. published by Red Bull Esports.

Newark, Nj, Us

Wrote blog posts, created article covers in Adobe Photoshop, conducted top player interviews, and wrote guides for improvement in Super Smash Bros. Melee for Dignitas’ official website. Received hands on engagement with pro players and an introduction to the Esports industry.

Planned monthly pipelines for client’s social media advertising content, assisted in the development of client's advertising strategy, and designed promotion material.

Bachelor'S Degree, Major In Strategic Communications & Marketing

Bachelor'S Degree, Minor In Video Production