Christopher Max​ Mckeon Email & Phone Number

Philadelphia, Pa, Us

Manage strategic communication efforts at Astellas Pharma, a global pharmaceutical company. Key responsibilities include:Executive counsel• Counsel senior executives on business matters that benefit from communications strategy and programming• Collaborate with Research global functional heads to design and implement effective employee communications strategies that advance business objectives• Serve as communications leader on various leadership teams that oversee Research operations globallyCulture, change and employee communications• Oversee significant organizational change projects; provide strategic direction and oversee implementation of communications and change management activities• Work with business leadership and other support functions to define and implement programs that measurably establish and advance organizational culture• Develop strategic communications programs to align colleagues on key priorities for Research functions globally; identify and promote examples of best practices that support overall Research objectives and strategiesCorporate brand reputation • Support implementation of global corporate brand and reputation initiatives from a Research perspective• Enhance Astellas’ brand awareness by adapting consistent and compelling narratives and media messages for use regionally/locally• Provide input on opportunities for Research leadership to present, speak and engage with external conferences, publications, boards etc. to strategically increase the profile of Astellas• Manage issues/crisis management strategies and execution supportCommunications functional excellence• Manage and execute advanced writing assignments, including speeches, articles, town hall presentations, internal and external R&D presentations, announcements, scripts and Q&As for senior management; develop and maintains metrics to ensure effectiveness of all communications and appropriate ROI• Manage external vendors partners

Managed strategic communication efforts for Fortune 10 pharmaceutical distribution company. Highlights include:Strategic influencer; developed and executed strategic communication plans for multiple business units involving company-wide transformation projects, organizational restructures, HR-focused initiatives and long-term fiscal year strategic plans Strategic advisor; provided strategic communication support for senior leadership; attended senior leadership team meetings, develop internal talking points, industry briefings, organizational announcements, company-wide messaging and presentations for internal eventsEnablement content creator; developed communication resources (FAQs, toolkits, articles, videos) to help employees understand short-term/long-term strategic vision of businessChannel manager; created and managed communication channels; connected over 1K+ employees via monthly town halls, weekly digital newsletters, and daily intranet contentCrisis-communication agent; provided 24/7 on-call rotational support for business-continuity team; help draft and create crisis communication for weather and business-continuity eventsPeople manager; direct report management experienceCreative communicator; experienced in change management, L&D and strategic communication best practices

Greater Philadelphia Area

Greater Philadelphia Area

ENG 110 - College Writing I: Persuasion - Fall 2018 semester

Greater Philadelphia Area

Responsible for developing, implementing and managing communication and recruitment strategies for graduate and undergraduate adult programs, growing enrollment in select academic programs, and assisting in overall management of the unit. Essential responsibilities include:• Communications and SRM Management; Salesforce, TargetX, Slate• Online Program Administration• Recruitment Strategy Coordination• Graduate Admission Management • Analysis/Development of Enrollment Projections Special Projects/Milestones:Marketing• Led marketing and communication redesign for department; updated existing communications and created new communication pieces to reflect La Salle's new branding initiative and grow enrollment. Assisted with branding efforts for La Salle's recently launched Online MBA program.Events• Increased event attendance by 20% from previous year; re-evaluated La Salle's Graduate/Adult Enrollment Open House strategy and created targeted messaging to increase event attendance. Spearheaded new event in conjunction with Career Services to promote La Salle's graduate programs; assisted with planning and development of event.Business Development• Committee member of La Salle University's Corporate Relations Team; assist with communication, collaboration, and creating synergy in La Salle’s outreach to outside companies to maximize positive outcomes for students and the school’s reputation and presence in the community and region.Professional Development• Attended conferences for professional development and CRM system training; conferences include Target X Roadshow (March 2017) Target X Summit (July 2017), Salesforce Higher Ed Summit (March 2018) and Slate Launchpad (May 2018) .Guest Lecturer• CSIT 380 Applied Technology Systems class; topics included CRM system usage/importance in Higher Education

Greater Philadelphia Area

Kutztown, Pa

Office of Undergraduate AdmissionsMarketing• Assisted with marketing and social media for Office of Undergraduate Admissions; created new social media strategy for department to engage incoming freshman students • Provided outreach to prospective Kutztown University applicants; assisted with daily admissions presentations and information sessions• Managed multiple projects pertaining to Open Houses, Accepted Student Days, Instant Decision Days, and other admissions related events• Oversaw publication inventory for recruitment brochuresEvent Planning• Assisted with event planning for Office of Undergraduate Admissions (Open House, Accepted Student Days, Instant Decision Days)• Assisted director with event logistics as needed

Schuylkill Haven, Pa

Marketing• Developed marketing strategies and projects for third-party logistics firm• Provided administrative functions relating to marketing• Maintained social media tools (LinkedIn, Facebook, Twitter)• Maintained ADS website Business Development• Developed new business and leads for third-party logistics firm• Liaison to Business Development Outsourcing firm• Oversaw and managed company's CRM system (Zoho) • Administrative functions relating to business development

Scranton, Pa

Marketing• Assisted with marketing outreach at events and social media marketingEvent Planning• Coordinated Artist VIP Meet and Greets at music festivals including: Susquehanna Breakdown Music Festival, Briggs Farm Blues Festival, Scranton Arts on the Square, etc.Staff Writer• Provided music news, reviews, and interviews for the greater NEPA area

Washington D.C. Metro Area

Marketing and Social Media:• Maintained and grew social media channels including Facebook, Twitter, Instagram, and Pinterest• Worked with office intern as directedProduction and Advertiser Relations:• Liaised with post-sale clients to coordinate the collection and approval of advertisement graphics and copy• Oversaw multiple high-performing accounts; drafted contracts and proposals for said accounts• Assisted in publishing activities• Assisted in editorial duties Distribution and Events:• Worked with distribution contractor to ensure proper distribution of EMP products• Developed regular audit schedule to grow EMP's brand and product usage, for products like the NOW Guide, NOW Map and NOW Pass.• Formed personal relationships with guest services professionals at EMP's primary distribution points• Tracked consumption rates and revised EMP's distribution plan accordingly

University Park, Pa

Assisted with research and collection of Ernest Hemingway’s personal letters, manuscripts, etc. for the publication of “The Letters of Ernest Hemingway: Volume 2 1923–1925 (The Cambridge Edition of the Letters of Ernest Hemingway)”

Bachelor Of Arts, English

Master Of Arts (Ma), English

Master Of Business Administration (M.B.A.), Marketing