Bramalea Tire is a family run consumer retailer and wholesale tire distributor established in 1990. We offer many great tire brands such as Goodyear, Dunlop, Michelin, B.F. Goodrich, Uniroyal, Bridgestone, Firestone, Pirelli, Continental, Kumho, and more. In the 30 years Bramalea Tire has been in business, we have changed over a million tires at our retail location on vehicles ranging from exotic sport cars, luxury vehicles, domestics, imports, pickup trucks, service vans and more! We have also built a strong wholesale distribution channel with hundreds of wholesale customers ranging from the big auto dealership groups to local mechanics, fleets and everything in between. Our footprint extends across the greater Toronto area. In my role I lead about 15 team members consisting of operations, accounting, sales & marketing, automotive service, warehouse and delivery/logistics. I still design when I can… typically in the wee hours of the night synthesizing research, capturing user stories, sketching out journeys & user flows and designing digital products for both our wholesale and retail business.

Product design on a select number of clients and projects.- Works in a collaborative partnership with clients that are completely aware of my primary role at Bramalea Tire. - This small client list consist of people who I have worked with in the past, that want high quality output, and are flexible to me working asynchronous hours to get the work done.- I am typically the "transition guy" that cleans up design messes or hold down the fort until the organization fills the position. - I’ve done everything from production design to leading the redesign of a Series A startup’s video e-commerce app for iOS, Android, and mobile web.- Participates in sprints if needed- Contributor/presenter for demos and design reviews- Conducted small scale and scrappy UX Research - Collaborates in defining user stories and journeys- Creation of UX artifacts (Flows, wires, prototypes etc.)- Creation of UI artifacts (Contributes to design system, interfaces, copy, design production support)- Creation of motion design & editing (including but not limited to screen transitions, micro interactions, app store video assets, video editing)Tools:- Figma- Adobe creative suite including: ➼ Photoshop ➼ Illustrator ➼ After Effects- Jira / Confluence- Lottie Files

- Course/Curriculum design for senior level courses- Lesson planning and design- Lecturing on respective topics (lectures up to 3 hrs. in duration)- 1 on 1 reviews- Conduct and facilitate quiz / tests / in class projects - Have taught hundreds of students in my time at OCAD

- Works in a collaborative partnership with product manager and engineering lead to prioritize features and functions that pertain to ongoing improvements and product road map- Participates in scoping and sprint planning- Participates in monthly business reviews with payroll product team - Ongoing involvement in user research to garner insights and determine prioritization within the product evolution- Contributor/presenter in bi-weekly sprint demos for senior and executive leadership - Collaborates in defining user stories and journeys- Creation of UX artifacts (Flows, wires, prototypes etc.)- Creation of UI artifacts (Contributes to design system, interfaces, copy, design production support)- Collaborates with illustrator for in app illustrationsTools:- Axure RP- Sketch / Zeplin - Jira / Confluence - Invision- Fullstory- UserTesting.com

- BA/UX/UI- Participates (with leadership and development) in prioritization of features and functions as they pertain to product road map- Leads brainstorms and sessions that pertain to the conceptualization and evolution of the product- Requirements gathering / documentation - Capturing user stories- Creation of UX artifacts (Flows, wires, prototypes etc.)- Creation of UI artifacts (Visual design system, interfaces, micro interactions, motion, design production support)- Liaisons with development team to negotiate outcomes in design as it pertains to launch schedule, scope vs bandwidth and other daily hurdles- user research

- Was a principle designer on TurboTax- partnering closely with interaction designers to build easy-to-use products that solve real problems.- Transform complex financial jargon into conversational, approachable experiences- Craft UI's, product messaging, landing pages, emails, and other project deliverables- Collaborate effectively with other designers, content strategists, product managers, marketers, and researchers in one big team Canada/USA.- Eagerly solicit feedback and contribute constructively to design reviews- Articulate a strong point of view, backed up by design rationale, customer data, and industry trends.- Sandbox and explore new ideas and then narrow on experimentation with customer research.- Work on multiple projects at a time, managing time, communication and expectations

EVE is at the forefront of the Connected Car industry to bring real world innovations that enhance the driving experience and elevate our connected lives like never before. EVE strives to evolve the seamless experience between all computing platforms (computer, smartphone, home, IoT, etc.) with the car. Was SAAS premium subscription for Subaru and Tesla.

Partial list of accounts/clients: PC Mobile, Sears, Loblaw, WWF, Tourism New Brunswick, Tourism Yukon, Noble (A Rona Company)

I slightly Co-Founded Plastic - lol. It kind of happened by accident. I went to pitch a TV show to CBC and ended up winning them as a first client for an agency that didn't exist - Plastic. I left shortly after Sep and I started (went to pursue Salt & Pepper). I came back a year and a half later to a 'leadership without equity' position. I played an instrumental role (in the time I was there) to win some key accounts, won a bunch of awards for our work, and set a good trajectory for the future successes of the agency.Partial list of accounts/clients: CBC, Airmiles, PizzaPizza, Rogers, AXE (Unilever), Royal LePage

Partial list of accounts/clients: Fred Perry, Lego, BMO, Homesense, Government of Canada, Niagara 1812, ING, Complete Innovations

Partial list of accounts/clients: Dell (Home & Home office, SMB, Electronics and Accessories, Media), Citi ( Citibank US, Citicards US, Thank You Rewards), Nasa, Pearle Vision, MedcoInstrumental role with winning business: Citicard, Citibank, Thank You Rewards, QVC

Partial list of accounts/clients: Honda, Pepsi, 7up, Campbell Soup, Citibank, Harry Rosen, SEI Investments, The interior design show, SIRIUS Satellite Radio, College Pro, Degelman

Partial list of accounts/clients: GM, MSN, Samsung, AMD, Uncle Bens, Tourism Board of Mexico, Avon, Phillip Morris, Palm Island Dubai