Christopher Mayer Email & Phone Number

Florianópolis, Santa Catarina, Brasil

Responsável pela gestão e expansão da operação comercial da empresa.Desenvolvimento de estratégias para aperfeiçoar os processos comerciais, campanhas, posicionamento de marca, produção de conteúdo, políticas comerciais e de marketing.Gestão completa do funil de vendas, geração de tráfego e demanda (mídia paga, SEO, email marketing e prospecção ativa)Gestão do time de marketing em produção de conteúdos para anúncios, blog, youtube, redes sociais e materiais de apoio ao time comercial.Resultados Destacados: Crescimento de 80% no volume de oportunidades criadas YoY. Crescimento 160% no volume de oportunidades geradas YoY através do inbound sem aumento de gasto em mídias.

Florianópolis, Santa Catarina, Brasil

Implementação do ambiente de BI, data lake e governança de dados. Integração entre ferramentas de mídias e Salesforce CRM e Salesforce Marketing Cloud.Planejamento, execução e avaliação de campanhas de marketing B2B, experimentos e campanhas.Gestão do orçamento de mídias (R$ 20 k/mês).Produção de análises de potencial de mercado e market share.

Porto Alegre, Rio Grande Do Sul, Brasil

Responsible for ecommerce Revenue and ROAS targets;Customer acquisition and retention strategies focused on performance;Management of more than US$ 50k monthly investment in Google and Instagram media with a focus on ROAS and CAC;Detailed monitoring of the sales funnel and customer journey ensuring maximum use of traffic and conversion;Management of tests and experiments;Responsible for defining content and arguments for application in marketing efforts;Definition and implementation of CRM strategies and customer segmentation in order to maximize activation through marketing automation flows in WhatsApp, email, webpush, sms, paid media and active contact;Structuring and implementation of the BI and Data Science area. Creation of data marts and cloud development.Construction of prediction models using Artificial Intelligence and Machine Learning;Focus on customer experience and process optimization in order to reduce lead time and average delivery time.Outstanding Results: Increase of email revenue share from 8% to 16%, doubling the average monthly revenue from $45k BRL to $90k BRL through the implementation of a CRM tool through automations of email campaigns, SMS, webpush, WhatsApp and active contact. |Scaling the average monthly investment in media (Instagram and Google) from $50k BRL to R$100k BRL, maintaining a healthy return on media spend (ROAS) and acquisition cost (CAC). |Increase in the annual growth rate from 30% to 56% in the digital channel, maintaining this level over the years.| Implementation of the multi-distribution centers delivery process (scaling omnichannel) with a 40% reduction in delivery time and a 50% increase in the conversion rate in the regions served. | Opening of the North American and Persian Gulf international markets. |Implementation of the international website, planning and operation of acquisition campaigns through Google Shopping and Facebook Ads and management of exchanges and returns.

São Paulo E Região, Brasil

Planning and organization of CRM activities and projects;Deployment of marketing automations in email, app push, sms and ads journeys;Activation, retention and engagement of users on the app platform and website;Monitoring the behavior of monthly cohorts, ensuring activation, retention and recurrence of user purchases;Definition of discount strategies and policies based on user segmentation;Data extraction and analysis for tactical and strategic decision making.Outstanding Results: Margin increase from 8% to 12%, generating a gross profit increase of $200k BRL/month through the revision of the commercial discounts policy. | Improved the efficiency and effectiveness of communication with customers and prospects through marketing automation.

Porto Alegre

Strategic definitions and generation of decision-oriented intelligence;Implementation and evangelization of the BI culture;Definition and tracking of success metrics.Outstanding Results: Financial and budget analysis, generating an additional R$200k in the first 60 days of operation of the BI team. | Reduction of the operating cycle based on detailed management of revenue and cash, increasing net revenue to 70%. | Creation of a cancellation propensity model, allowing $100k BRL upside in the year

Porto Alegre E Região, Brasil

Responsible for sales and business relationships with a portfolio of 7,000 customers and revenue ($7.4 million BRL/year);Direct management of sales, retention, collection and recovery, services, marketing and business intelligence teams;Monitoring of costs and expenses, return on investment, payback, fixed and variable costs and break-even points;Digital product development and pricing strategy;Financial administrative control;Monitoring of operating results and actions;Campaigns planning, definition of customer acquisition and retention strategies;Monitoring of web analytics metrics and product performance.Outstanding Results: Implementation of the visible management culture with an immediate increase of 25% in operational productivity. |Construction of a default propensity model, with a 25% increase in productivity. |Conducting the Qlikview BI and DB tool deployment project. |Revision of the pricing policy, enabling an average revenue capture of $125k BRL/year without increasing expenses.

Porto Alegre, Rio Grande Do Sul, Brasil

Responsible for managing the circulation area indicators team;Support in analyzes for Grupo RBS newspaper circulation directorate and executive managers of subscriptions;Conducting the revenue budgeting process, together with the executive management and operations board;Pricing process for the mix of newspaper subscriptions;Responsible for projections, monitoring and explanations of circulation, portfolio, revenue and circulation KPIs, and their consequences;Monitoring and verification of sales performance and prospecting opportunities through indicators;Risk monitoring in the main commercial processes, involving payment, benefit policy, average ticket, collection and productivity.Outstanding Results: Review of subscriber cancellation and retention rules, generating average savings of 25k BRL per month in production and delivery costs. | Reduction of report production time through process automation; implementation of the BI tool – QlikView.

Master Of Business Administration (Mba), Gestão Comercial

Bacharelado Em Administração, Business, Management, Marketing, And Related Support Services