Responsável pela gestão e expansão da operação comercial da empresa.Desenvolvimento de estratégias para aperfeiçoar os processos comerciais, campanhas, posicionamento de marca, produção de conteúdo, políticas comerciais e de marketing.Gestão completa do funil de vendas, geração de tráfego e demanda (mídia paga, SEO, email marketing e prospecção ativa)Gestão do time de marketing em produção de conteúdos para anúncios, blog, youtube, redes sociais e materiais de apoio ao time comercial.Resultados Destacados: Crescimento de 80% no volume de oportunidades criadas YoY. Crescimento 160% no volume de oportunidades geradas YoY através do inbound sem aumento de gasto em mídias.

Implementação do ambiente de BI, data lake e governança de dados. Integração entre ferramentas de mídias e Salesforce CRM e Salesforce Marketing Cloud.Planejamento, execução e avaliação de campanhas de marketing B2B, experimentos e campanhas.Gestão do orçamento de mídias (R$ 20 k/mês).Produção de análises de potencial de mercado e market share.

Responsible for ecommerce Revenue and ROAS targets;Customer acquisition and retention strategies focused on performance;Management of more than US$ 50k monthly investment in Google and Instagram media with a focus on ROAS and CAC;Detailed monitoring of the sales funnel and customer journey ensuring maximum use of traffic and conversion;Management of tests and experiments;Responsible for defining content and arguments for application in marketing efforts;Definition and implementation of CRM strategies and customer segmentation in order to maximize activation through marketing automation flows in WhatsApp, email, webpush, sms, paid media and active contact;Structuring and implementation of the BI and Data Science area. Creation of data marts and cloud development.Construction of prediction models using Artificial Intelligence and Machine Learning;Focus on customer experience and process optimization in order to reduce lead time and average delivery time.Outstanding Results: Increase of email revenue share from 8% to 16%, doubling the average monthly revenue from $45k BRL to $90k BRL through the implementation of a CRM tool through automations of email campaigns, SMS, webpush, WhatsApp and active contact. |Scaling the average monthly investment in media (Instagram and Google) from $50k BRL to R$100k BRL, maintaining a healthy return on media spend (ROAS) and acquisition cost (CAC). |Increase in the annual growth rate from 30% to 56% in the digital channel, maintaining this level over the years.| Implementation of the multi-distribution centers delivery process (scaling omnichannel) with a 40% reduction in delivery time and a 50% increase in the conversion rate in the regions served. | Opening of the North American and Persian Gulf international markets. |Implementation of the international website, planning and operation of acquisition campaigns through Google Shopping and Facebook Ads and management of exchanges and returns.

Planning and organization of CRM activities and projects;Deployment of marketing automations in email, app push, sms and ads journeys;Activation, retention and engagement of users on the app platform and website;Monitoring the behavior of monthly cohorts, ensuring activation, retention and recurrence of user purchases;Definition of discount strategies and policies based on user segmentation;Data extraction and analysis for tactical and strategic decision making.Outstanding Results: Margin increase from 8% to 12%, generating a gross profit increase of $200k BRL/month through the revision of the commercial discounts policy. | Improved the efficiency and effectiveness of communication with customers and prospects through marketing automation.

Strategic definitions and generation of decision-oriented intelligence;Implementation and evangelization of the BI culture;Definition and tracking of success metrics.Outstanding Results: Financial and budget analysis, generating an additional R$200k in the first 60 days of operation of the BI team. | Reduction of the operating cycle based on detailed management of revenue and cash, increasing net revenue to 70%. | Creation of a cancellation propensity model, allowing $100k BRL upside in the year

Responsible for sales and business relationships with a portfolio of 7,000 customers and revenue ($7.4 million BRL/year);Direct management of sales, retention, collection and recovery, services, marketing and business intelligence teams;Monitoring of costs and expenses, return on investment, payback, fixed and variable costs and break-even points;Digital product development and pricing strategy;Financial administrative control;Monitoring of operating results and actions;Campaigns planning, definition of customer acquisition and retention strategies;Monitoring of web analytics metrics and product performance.Outstanding Results: Implementation of the visible management culture with an immediate increase of 25% in operational productivity. |Construction of a default propensity model, with a 25% increase in productivity. |Conducting the Qlikview BI and DB tool deployment project. |Revision of the pricing policy, enabling an average revenue capture of $125k BRL/year without increasing expenses.

Responsible for managing the circulation area indicators team;Support in analyzes for Grupo RBS newspaper circulation directorate and executive managers of subscriptions;Conducting the revenue budgeting process, together with the executive management and operations board;Pricing process for the mix of newspaper subscriptions;Responsible for projections, monitoring and explanations of circulation, portfolio, revenue and circulation KPIs, and their consequences;Monitoring and verification of sales performance and prospecting opportunities through indicators;Risk monitoring in the main commercial processes, involving payment, benefit policy, average ticket, collection and productivity.Outstanding Results: Review of subscriber cancellation and retention rules, generating average savings of 25k BRL per month in production and delivery costs. | Reduction of report production time through process automation; implementation of the BI tool – QlikView.