I am responsibile for overall sales growth and management in the organization. I determine annual unit and gross profit by implementing marketing strategies; analyzing trends and results. Directly responsible for sales team recruitment and management, handling people couching and retention.

Head consumer sales channel in Eastern Africa. Responsible for P&L and overall revenue growth of the Eastern Africa region which covers countries like Kenya, Uganda, Tanzania, Ethiopia, Rwanda , Burundi and South Sudan. My role also involves offering strategic leadership to the respective Country sales heads in charge of the areas to achieve on their KPIs for Philips Lighting East Africa.

• Strategy formulation to drive revenue achievement and growth• Identification of strategic channels partners to drive channel growth• Build and maintain long lasting business relationships with channel partners• Customer satisfaction index• People development & management.

Specific Tasks;Strategy formulation to achieve revenue targets through dealers & strategic partners in the territory.Dealer development & managementCustomer satisfaction indexPeople development & management.SFA (Sales Force Automation) champion

Key ContributionDevelopment & implementation of Coastal Bottlers Ltd growth strategies in the Kenyan Coast. Developed new strategies that have seen the growth of various brands & recorded significant volume sales.Specific TasksStrategy Implementation: developed and implemented Coastal Bottlers Ltd growth strategies through effective management of various projects geared to grow brands & overall volume sales.People Management & Development: Helped to identify, manage &… Show more Key ContributionDevelopment & implementation of Coastal Bottlers Ltd growth strategies in the Kenyan Coast. Developed new strategies that have seen the growth of various brands & recorded significant volume sales.Specific TasksStrategy Implementation: developed and implemented Coastal Bottlers Ltd growth strategies through effective management of various projects geared to grow brands & overall volume sales.People Management & Development: Helped to identify, manage & nature various talents of the sales force through offering training & direction during implementation of various sales oriented projects Budget Management: Managed the allocation of projects budget including third party agency fees, human resource, Merchandising and POS materials acquisition and issues. Merchandising, Product Visibility and Availability: Developed an in store merchandising picture of success for both dealer outlets and retail stores.Account management and Development: Increased average sales per distributor by more than 30% through the improvement of the quality of business reviews.Management routines: Developed and implemented Key Performance Outputs for sales supervisors & sales executives including the adoption of a 'Reporting book' which captured the content of sales call with dealers and retailers. Show less

Key ContributionOptimized business at the trade and attained 100% of set targets by brand and pack. Year 2008 growth in area sales pegged at 10.3%.Specific TasksProject Management: Headed the execution arm of the RED pilot project in Nairobi Bottlers Ltd. Project RED is an initiative of Nairobi Bottlers to segment markets in such a way as to capture value that gives the company competitive advantage and a superior ROI. NBL currently realizing increased revenue as a result of the… Show more Key ContributionOptimized business at the trade and attained 100% of set targets by brand and pack. Year 2008 growth in area sales pegged at 10.3%.Specific TasksProject Management: Headed the execution arm of the RED pilot project in Nairobi Bottlers Ltd. Project RED is an initiative of Nairobi Bottlers to segment markets in such a way as to capture value that gives the company competitive advantage and a superior ROI. NBL currently realizing increased revenue as a result of the RED initiative.Merchandising and Product visibility: implemented the Coca-Cola merchandising standards in the area to attain product visibility. Optimized the merchandising and POS materials issued to attain effective product visibility in the different market segments.Revenue Growth Management: generated insights from consumer & purchaser behaviour to establish brand positions & execute them in the market on a segmented basis to satisfy needs of varying customer segments while maximizing NBL's revenue realization. Account Development: Conduct distributor business reviews and analyze sales performance against sales plan. Report on the market performance, gaps and needs, presented to the management team on a weekly basis & deviations acted upon in the agreed timeframe. People Development: Managed performance, maintained discipline & developed staff through formal and informal reviews, conducted monthly for all team members by measuring performance against the intended outputs. Order Generation: Generating orders based on available stock, solving customer complains and monitoring in-outlet availability to minimize stock-out opportunities. Executing promotional activities & constantly evaluating promotion effectiveness as per local promotional plan. Show less

Key ContributionWas instrumental in implementing distributor sales personnel training & routines. Specific Tasks:Account DevelopmentOrder GenerationPeople Development- Direct sales repsRevenue Growth Management