Ecommerce Operations Manager
Towson, Maryland, United States
Stanley Black and Decker (SBD) is a Fortune 300 company that manufactures top of the line hand tools, power tools and professional tools to retailers across the globe. SBD owns and manages Stanley, Black and Decker, DeWALT, Porter Cable, Bostitch, Proto, and Craftsman.- Managed eCommerce operations for Professional Power Tools (PPT) for Stanley Black and Decker a Fortune 300 company across the United States.- Reviewed client SEO and PPC goals and assisted in improving ad performance/ strategies within their accounts. - Responsible for developing best in class solutions and policies to oversee the growth of our emerging eCommerce markets.- Served as a primary liaison between channel, sales, digital marketing and brand to equip ourauthorized distribution channels.- Evaluated additional 3rd party marketplaces and other potential internet business opportunities.- Designed and developed quantitative reporting to highlight key analytical eCommerce trends.- Built and maintained a data warehouse for all authorized online resellers to predict sales and online stock information.- Developed external corporate policies i.e. SBD authorized re-seller policy and minimum advertising pricing policy.- Part of an eCommerce marketing team that managed over 200 distributors and contributed to a 30% growth YoY in 2015 from 2014.- Utilized the following resources: Google Analytics, Google AdWords, Amazon Market Services, Amazon Vendor Central, Terapeak, SAP, Excel and Adobe Analytics. Sales Force