Christopher Mcfarland Email & Phone Number

Santa Barbara, California, US

Santa Barbara, California, US

• Serving on the Executive Team as GM for the Finance Vertical leading all functions.
• Driving YOY revenue growth 9.6%, 33.7%, and 41.4%, more than doubling vertical in 3 years.
• Conceiving and advancing product roadmap to neutralize competitive pressure and ensure CJ remains categorically superior across technological, competitive insight and regulatory categories.
• Elevating Client Development tactical engagement thru frequent team leadership coaching and department-wide engagements that synthesize economic, technological and cultural shifts to win more client market share.
• Nimbly supporting contractual review processes with hands-on retention efforts to keep pulse on client satisfaction and adapt to their evolving needs.
• Enhancing CJs visibility thru published content and key-note speaking.

New York, NY, US

• Drove Global Lodging Loyalty Strategy and Managed largest lodging partnership.
• Strategically directed $10MM in co-funded marketing dollars.
• Drove 55% growth in loyalty within a 12-month window.
• Operationalized global network of proprietary and joint-venture markets onto completely new loyalty platform, trouble-shooting and mitigating down-stream impacts thru global technology teams and promoting global.
• Assessed and prioritized dynamic system upgrades and modifications to minimize human error across a variety of platforms from finance and reconciliation to payments and technology.
• Solely negotiated seven-figure three-way international settlement in case of dynamic system breakdown, leveraging teamwork and successful benchmarks to ensure mutual accountability.

New York, NY, US

* Tripled portfolio revenue in 18 months thru new accounts, mending discordant relationships, negotiated contract expansions, product diversification, strategic partner alliances and program marketing.*Managed key partner marketing investment in Television, Print & Digital Media advertising.*General Manager strategic and tactical support for clients across.

New York, NY, US

• Coached clients to realize their entrepreneurial vision while identifying strengths, opportunities for business development and lending needs. My background in Brand Marketing helped push clients to explore and expand.
• Acquiring accounts thru COI referrals, neighborhood canvassing, and team-coached introductions while up-selling additional lines of cash management including merchant card services, payroll accounting, investments.
• Networking and volunteering in the community through chambers of commerce, city council and peer social groups as well as public speaking opportunities on basic banking needs for student and minority populations.
• Mentoring personal bankers and tellers for professional growth to enhance office business acumen and to inspire interest and ease of dialogue in a wide scale of business growth opportunities.
• Partnering with Relationship Managers to court and capture businesses with larger sales volume, credit and lending needs, cash management service needs and development potential.
• Acquired Series 6 and 63 licensing.

• I worked with individual senior citizens as well as small-medium sized medical groups and small-large sized Medicare Advantage plans advancing their goals and visibility in the community through active consultation.
• Advancing visibility and brand distinction of billion dollar medical groups and Medicare Advantage Plans by distilling Medicare regulations and legislation trending into value-added benefits and strategy for.
• Modulating the acquisition strategy to comply with the highly regulated dynamics of a federal bureaucracy.
• Brokering core aptitudes and financial parameters of my doctor clients to strategically align with a health plan, doctor network and hospital affiliation best suited to meet their organizational needs.
• Building a book of business anchored with integrity that nets a positive return on qualitative wellness measurements, quality of individual health coverage and long-term viability.
• Performing regular sales seminars to medical professionals or groups of seniors, explaining the component complexity of Medicare, legislative trending, plan specifics and economic viability on a range of platforms or.

• Le Meridien, Mondrian & London Hotels are luxury boutique hotels in Los Angeles. I was actively involved in the luxury services community taking a leadership role as Vice-President of the Los Angeles Concierge.
• Promoting and selling luxury hotel services to discriminating world travelers, celebrities and senior business executives, distinguishing our properties with unique specialized service and insight.
• Anticipating needs of high net-worth clients and establishing customer-specific protocols to foster a paradigm of unparalleled service designed to capture repeat business, customer loyalty and opinion leader referral.
• Leveraging position as Vice President of the Los Angeles Concierge Association and Clef D’Or relationships to locate labor, venues, products, and services for one-stop client solutions.
• Negotiating service contracts, payment schedules, commission structure, and terms of utilization with a wide body of external luxury vendors and luxury service providers while enforcing the highest hospitality service.
• Managing secondary department labor in PBX, Housekeeping and Guest Services to optimize client time and hotel payroll.

I was contracted to support the development of two creative start-ups in the brand identity industry, focusing on account acquisition, brand differentiation, macro and micro communication strategies and customer interface. I also collaborated on the development of several writing projects and was published in MovieMaker Magazine.

• Voicing all forms of communication.
• Co-responsible for optimizing site order path which averaged one million dollars in daily sales, through use of focus groups, a development team of 50+ people, and vigorous executive peer debate.
• Creating consistency within site language, onsite marketing and affiliate network banner campaigns, help copy, contextual help copy and direct marketing emails.
• Writing 23 opt-in monthly newsletters ranging from Kids to Romance distributed to over 300,000 customers including body copy, book summaries, featured product descriptions and bestsellers promo copy.
• Incorporating contextual help into redesigned order path to minimize order path drop-off for a 4% increase in sales, an overall 8% decrease in customer service inquiries and a 12% reduction in cancelled orders.
• Centralizing internal communications regarding site-wide functionality changes and creating email response consistency within over 300 email templates for CSR customer interaction.

• One of the smartest groups of people I have ever had the pleasure to manage, collaborate and build. Enormously gifted with a vision to crack open a new industry called eCommerce in this historic chapter of American.
• Defining business specifications for cross-company gift card with anticipated annual sales of thirty million dollars, incorporating nexus restrictions, hardware allocation, customer service training, accounting systems.
• Launching paper gift certificates including vendor contract, back-end system integration, user-interface, functional design, postal fulfillment, creative budget management, agency relationship and design which.
• Defining specifications for brand-specific e-book reader platform while partnering across digital platforms for content leading to the product now known as the Nook.
• Establishing functional requirements for innovative Web Self-Service interface with help desk and customer service resulting in minimized customer inquiries by thirty percent, increased action response time by fifteen.
• Tactically contributing to executive team analysis, evaluation, assignment, prioritization and management of company-wide initiatives demanding IT, production, development and creative resources for all product lines.

• We were a travelling party, complete with a beautiful cast, and a swing dance production designed to catch the attention of taste makers and trend leaders in the hottest bars and venues in NYC while promoting the.
• Managing all Chivas Swings promotional events in NYC as prototype for national rollout while responsible for $100k quarterly budget and jointly reporting to directors of distribution and brand.
• Building charismatic 20-person staff while developing key employees for immediate expansion into tri-state area for secondary phase of national rollout.
• Fostering venue relationships to promote teamwork between respective staffs.
• Maximizing venue and staff participation through financial and point-of-sale incentives.
• Providing incisive feedback for demographic evaluation, product positioning and direct marketing.

Toronto, Ontario, CA

Direct placement to the brand new flagship property of the top hotel chain in the world was a huge honor; I enjoyed an enormous variety of opportunities from special events manager during the Dot Com IPO days to managing various operational initiatives. I was involved strategically in the assignment of resources, division of responsibilities and.