Christopher Mclafferty Email & Phone Number

Created, launched and ran Knotfest.com - an influential culture site focused on heavy music, original programming, entertainment, wrestling and more Oversaw all media, content and social media, brand collaborations and sponsorshipsDevelop and run Knotfest Premium subscription service Create, produce and monetize all Knotfest original programming series, social channels and editorial outlets Built and managed a brand team of 20, including: editorial, video, creative, content, freelance writers and podcast hostsCo-created, launched and produced #1 weekly heavy music talk podcast HardloreLaunched and ran all elements of first Knotfest merch line plus additional collabs, limited drops and moreOversaw growth of brand into additional global markets and festivals across the world Launched affiliate marketing programs with companies like: Amazon, Ticketmaster, Spotify and more Developed strategy and executed marketing plans for album releases, touring and more utilizing digital marketing, organic social and brand partnership, influencers, paid media, and more.

Greater Los Angeles Area

Greater Los Angeles Area

• Developed, ran and executed on-site experiences for a multitude of different events, including all KROQ Sound Space events creating budgets, working with outside vendors, advancing show and more• Directed Artist Relations and Production Office for all major in house festival shows (Acoustic Christmas, Weenie Roast, Jack Show, We Can Survive, April Foolishness, Coachella House and more - 15,000 + attendance) including ticketing, transportation, hotels and more working with labels, management, show crew, vendors, company staff and on-air talent, and industry affiliates • Created, executed and booked major events including KROQ’s 1st Locals Only Fest, Flogging Molly’s St Patrick’s Day Festival, Warped Tour stage and more working with all departments including finance, sales, programming, digital and more • Created concert proposals, integrated new on-air giveaways and was an integral member of the programming team in both a producer role & as promotions manager• Organized booking acts for a major comedy show (April Foolishness) and DJ talent featured in the KROQ Tent on the Coachella Music & Arts Festival Grounds • Ran, organized and scheduled a team of 60 coordinators and event assistants among three different radio stations• Wrote Press Releases for Major Events & Show Guests featured in on-air and webseries programs• Created multiple webseries including several featuring artist interviews and established a highly successful pet adoption showcase series that was mutually beneficial for the station and high-profile clients (Mercedes Benz & Tito’s) • Produced Locals Only on-air program working with local acts on song premieres, festivals, interviews, private performances, concert announcements, ticket giveaways and more

Columbus, Oh

• Added 8 states to licensing profile.• Took calls, put together mortgage options and sold clients on best option• Stayed with client from first call to final closing, getting all proper documents in between.• Helped train new employees with systems• Ordered Appraisals• Ran DU, LP and FHA

Columbus, Ohio Area

• Deputy Campaign Manager - ran events and campaign awareness strategies including Social Media • Helped run, create and assist in fundraising events

Columbus, Ohio Area

• Headed re-branding initiative: Overseeing everything from an updated website and logo with new colors, to menus and taglines to outside signage• Designed and executed marketing campaigns including outside advertising, events, social media campaigns, video commercials and coupons• Set up and took meetings for outside collaborations with small and large corporations• As head server, created responsibilities to make sure restaurant moved quickly, correctly and efficiently before, during and after shifts.

Columbus, Ohio Area

-Reached out to National and larger local acts to shift the culture of the venue-Handled all incoming booking requests-Crafted shows and added support through various connections throughout the city-Created show awareness through various advertising media outlets; Social Media, Flyer Designs, Print Ads, Video Creation and more-Increased venue hospitality and layout to create a better audience experience

Columbus, Ohio Area

• Added 8 states to licensing profile.• Took calls, put together mortgage options and sold clients on best option• Stayed with client from first call to final closing, getting all proper documents in between.• Helped train new employees with systems• Ordered Appraisals• Ran DU, LP and FHA

Columbus, Ohio Area

• Designed and ran events for increasing business awareness• Designed and executed social media campaigns including Facebook, Twitter and Four Square• Created and shot still visual commercials, as well as creating coupons and audio commercials• Managed shifts to create high level of accomplishments of tasks

Columbus, Ohio Area