Vp, Head Of Global Creator Partnerships
San Francisco, California, Us
Global Creator PartnershipsReporting to Twitch's Chief Content Officer, I led a team of over 100+ Twitch Partner management professionals globally in service to Twitch's partner program in an effort to attract, inspire, develop and serve Twitch's primary customer: creators.Global Creator DevelopmentResponsible for driving scaled Twitch creator (partner) education in service to empowering and driving creator success. Education included but was not limited to product features, content ideation and facilitation.Global Creator IncentivesI led the teams and personnel responsible for growing Twitch's global partner footprint and meeting core KPIs in emerging and prioritized geographies. On-platform incentive structures, content licensing frameworks, and collaborative marketing models were some of the tools we designed and leveraged to establish Twitch as the number one live streaming service for creators worldwide.Global Creator Operations & StrategyIn my role, I oversaw the development and expansion of Twitch's internal Partner operations model, including CRM tooling, customer stratification methodologies, scaled processes and Partner Conduct escalations. Key xFN stakeholders included but were not limited to Product Engineering, Platforms, Marketing, Customer Support, Trust & Safety and Sales Partnerships.