Marketing Executive
CurrentEstablished in 1987, PPMA (Processing and Packaging Machinery Association) is the UK’s trade association for suppliers of processing and packaging machinery to both the domestic and overseas markets.With over 550 member companies, our principal objective is to help members sell more products and services through PPMA Group’s various exhibitions, publications and training.Responsibilities:• Delivering marketing campaigns for events and exhibitions to maximise attendance and awareness.• Managing the marketing schedule with media partners.• Ensuring all artwork and articles are sent on time, tracked, and recorded. • Liaising with PR agencies and photographers at the PPMA Show.• Making website content updates and resolving website issues.• Working on the Exhibitor Hub and supporting exhibitors with their forms, information, and stand requirements.• Liaising with the visitor registration company to ensure smooth integration with the PPMA Show website and digital marketing strategy.• Post-show analysis through surveys and registration data analysis.• Managing, monitoring, and analysing integrated promotional campaigns.• Creating and distributing email marketing via Mailchimp.• Attending the events and assisting with the running and coordination of them.