Christopher Melendez Email & Phone Number

Redwood City, Ca, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

• Identifying high-priority prospect accounts and formulating marketing strategies that increased ROI per new shop by up to 25% • Developing market-specific growth strategies that matched segmented local needs with differentiated value propositions • Reporting on acquisition and sales metrics using Salesforce, providing strategic direction and uncovering new opportunities • Building, hiring, and directing an internal market development team, resulting in a 73% increase in new accounts with a 270% reduction in costs

New York, Ny, Us

• Revamped the referral program to increase referrals by 100% YoY through data-backed strategies and improved communications• Redesigned sales scripts to efficiently target different prospect accounts based on new customer segments and targeted value propositions• Ran multi-channel marketing campaigns to effectively funnel B2B prospects, resulting in up to a 15% increase in sales• Managed product marketing strategy for new menu products, resulting in a 35% increase in upsells and a 20% reduction in churn• Established product position and conducted market analysis on industry trends for a new POS product, providing strategic direction to key stakeholders• Analyzed seasonality within the pizza industry and creating go-to-market strategies targeting areas based on expected seasonality• Launched an affiliate marketing program, increasing monthly sales by 5% through mutually beneficial partnerships

Arlington, Virginia, Us

• Answer data visualization questions from students on a variety of subjects including R, SQL, Snowflake, Tableau, and Microsoft Excel • Provide additional support to students as a tutor for digital marketing classes where students learn the basics of digital marketing campaigns, web analytics, SEO/SEM, e-commerce, and remarketing

Boise, Idaho, Us

• Identified industry trends to pinpoint areas for product and market growth via big data applications• Conducted regular reporting on sales, customer engagement, retention, and other key metrics to determine if product and marketing objectives were being met• Managed 25 projects that tackled new product production, retail strategies, customer retention, and pricing strategies• Collaborated in cross-functional teams that included sourcing, product development, legal/compliance, finance, and external partners to ensure coordinated production• Performed 50 forecasts to determine the impact of new products on sales, customer response, and market penetration • Evaluated current brand positioning, engaged in customer segmentation, and analyzed competitive landscapes to create marketing strategies across 12 categories to increase market share • Crafted 6 presentations for executive leadership teams to communicate the benefits and story of new strategic initiatives• Conducted product performance reports for new product launches and made new strategies to increase product adoption • Built and organized a master database by integrating complex data sets from multiple sources, facilitating fast and easy retrieval of analytics that provided strategic direction

Mountain View, Ca, Us

• Developed data-driven product marketing plans and go-to-market strategies based on key performance metrics• Constructed and conducted marketing research studies through product testing and surveys• Evaluated data and used analytical skills to determine interests, pain points, and engagement for new products and features• Worked collaboratively in cross-functional teams with product management, marketing, engineering, and other internal stakeholders to ensure successful product launches• Established and developed partnerships with small business owners as a representative of Google during in-depth interviews for qualitative research • Created and implemented a new process for analyzing research data resulting in more accurate analytics with a 50% reduction in errors • Improved operations through statistics and regression analysis resulting in more accurate and 75% faster timeline projections • Presented consumer insights and customer-centric solutions to product management and marketing teams

Bachelor Of Science In Business Administration, Marketing

Summer: Study Abroad

High School