Christopher Mercado Email and Phone Number

 Manage and traffic online advertising campaigns for Izod, Van Heusen, Speedo, Warner and Olga Brands in Google Campaign Manager (Ad Server) Knowledge of Desktop, Mobile and Tablet Placements Knowledge of pixels (1x1 Tracking), Display and Video creative  Knowledge of floodlight and conversion tag creation in Campaign Manager  Perform governance and troubleshooting for PVH and agencies within CM. Reviewed and approved placements and nomenclature for Partner Brands Assisted with implementation of DMP (Salesforce) and DSP (DV360) Implementation of Salesforce Media Tags in CM Campaigns Creation of Salesforce Audience Segments in Salesforce Audience Studio Superior analytics capabilities including media, insights, optimization and measurement by campaign Assisted Programmatic Director with Programmatic Campaign needs Assisted Manager of Analytics with report aggregation, pivot tables and any other needs  Assisted the Media Team with any Ad Hoc Requests

 Assist with the creation of 1st party audiences in Adobe Audience Manager Perform QA of media plans to ensure required audiences are built in appropriate platforms Generate and review YouTube Re-marketing lists to ensure they are up-to-date and new videos are being added as needed Partner with other Audience Science Group teams (e.g. Programmatic Trade Desk, Account Services, StrategicPlanning, Analytics) to ensure client campaign requirements are met and executed Manage and traffic online advertising campaigns for all Viacom Brands (MTV, VH1, BET, Logo, CMT, Nickelodeon, TV Land, Spike, Rate My Professor, Velocity) in DoubleClick Campaign Manager Schedule automated reports in addition to being able to prepare ad-hoc daily/weekly reports when necessary Review delivery information and troubleshoot pixel implementation issues with campaign verification systems (e.g.IAS) Stay up-to-date on the latest digital advertising trends and make recommendations for vendor meetings whenapplicable Provide back-up coverage for other members of Tech & Ad Ops team

 Managed all physician visits for patients under multiple insurances, as well as all visits for 3 locations (26 Court Street, 233 Broadway and 550 Broadway) Ensured proper CPT Codes and Diagnosis Codes were billed to insurance in a timely fashion Corrected Claims for both clearing house and insurance rejected claims Submitted appeals to insurance companies for incorrect denials and rejections  Obtained updated insurance and demographic information and accurately entered onto the patient’s account, documented all actions taken on account resolution Performed general duties such as obtain patient payments, submit refunds and administrative write-offs, transfer credits between visits, as well as answering patient calls, online patient portal inquiries and responding to patient and insurance correspondence

 Implemented appropriate actions required to resolve insurance balance on assigned outpatient accounts Reviewed insurance payments to ensure accuracy and adherence to corresponding contracts, enter any payment related allowances, and review full and partial denials for appeals and grievances Obtained updated insurance and demographic information and accurately entered onto the patient’s account, documented all actions taken on account resolution Managed over 650 patient accounts monthly, assisted patients with telephone inquiries offering Settlements, Time Payment Arrangements and Financial Assistance. Monitored accounts for fraud, updated insurance information and Bone Marrow Transplant donors and recipients