Fractional CMO services for startups and Fortune 500 in industries ranging from Blockchain based technology solutions to consumer products. Built top-notch bespoke marketing teams, diagnosed and integrated top down marketing tech stacks to facilitate clear, intent based, test and learn processes to inform marketing, product, and growth teams. My bread and butter has been long term contracts built around a common goal of market research, campaign conceptualizing, campaign launch, marketing operations process optimization, and customer retention.

SubSuite™ is a loyalty & marketing platform uniquely designed to drive revenue, increase membership, and retain long-term fans for digital subscription brands. Increase LTV, streamline acquisition cost planning, add consumer value, and gain valuable cross-subscription insights. For consumers, we offer exclusive cross-subscription perks, benefits, and discounts. For subscription platforms, we provide a completely unique way to target extremely primed audiences actively looking to bring more value to their unique subscription service combination. SubSuite™ provides unmatched value in the extremely siloed subscription service segment.

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✦Led full product go-to-market preparation to launch Dedoco in the US market✦Established key partnerships to expand the launch team through agency partners and international team members✦Analyzed and forecasted types of products that would be well-received in the US market, consulted with Dedoco's product roadmap and experience teams✦Introduced into the enterprise, SMB markets a way to verify the authenticity and interaction of clients' most precious documents via an elegant blockchain solution

Marketing Service Leadership & Product Innovation Experience✦Developed and implemented novel agency marketing services that propelled Jumpsuit's growth from a handful of clients in 2019 to generating over 10x annual recurring revenue by August 2022✦Managed large marketing team (up to 10-12 direct reports with ~100 indirect reports)✦Worked alongside CEO to develop new ways to engage HR and other personnel solutions with our agency services + developed extensive branding and culture initiatives to attract collaborators and clients (Jumpsuit experienced a 10x in revenue in ~2 years with 0% churn in those 2 years)VIP Client Consultation + Marketing Team Building Experience✦Provided marketing and business strategy to clients ranging from small businesses to Fortune 100 organizations✦Consulted with SaaS, API, software, community, sporting goods, and consumer packaged goods companies on go-to-market plans and brand positioning, frequently serving as a fractional CMO✦Assisted organizations like P&G with brand building, digital products, digital strategy, and content planningBusiness Development Experience✦Established creative partnerships to scale agency services and revenue with fellow agency partners, Marketing platforms (became first agency to partner with Cameo for Business), and influential industry relationships✦Participating and active member of the business development sales team providing expert perspective during the sales process ✦Instrumental in breaking into new markets like AR/VR & Blockchain/Crypto✦Responsible for building our marketing services pipeline, diagnosing stakeholder needs, developing budgets, SOWs and closing sales

Growth and demand generation marketing strategies to top organizations with focus on: ✦Go-to-market plans ✦Games product design & prototyping✦Product experience design✦Developer relations✦Product marketing✦Digital marketing✦API marketing✦Email automation✦Product lifecycle (on-boarding, education, retention, promotions)Consulted and guided top-tier product organizations (1-4 year ongoing engagements) such as:✦Amazon (Alexa)✦Microsoft (Microsoft Learn redesign & gamified revamp)✦Twitter (TwitterData creative demand generation marketing)✦Twitch (Product prototyping and demand generation for dev.twitch.tv website & Extension platform promotion resulting in millions of hours in retained viewership, billions of interactions, and provided infinitely valuable product data for new Twitch/Amazon revenue) ✦Libra/Diem (Facebook cryptocurrency marketing analysis & consulting) ✦First Data/Fiserv (Product marketing/PLG, product design, & retention marketing - resulting in billions of dollars in increased consumer spend and transaction revenue for Money Network, Walmart’s Exceed Card, ADP, Bank of America, GYFT, Economic Impact Government Stimulus Card)✦F5 (Aspen Mesh DevOps tooling product/platform marketing Demand Generation funnel optimization & Paid ad optimization reduced spend by high six figure ad dollars per year, while increasing new highly valuable leads | six and seven figure contracts per conversion)

✦Coordinated large team of marketers and content producers to provide comprehensive growth marketing services powered by Madwire's SaaS marketing solution and platform✦Services primarily geared towards small and medium-sized eCommerce businesses seeking to expand their digital marketing efforts✦Utilized skills in SaaS sales and account management (Managed up to 30+ accounts at any one time)

I executed demand generation campaigns and developed growth marketing strategies for: ✦eCommerce companies✦Investment/Commercial Property✦Large corporations in the oil & gas industries and the clean energy sector

I led the Marketing department and Art department of a print magazine dedicated to educating and guiding ex-pats living in South Korea.

Provided Design services to Small BusinessesDeveloped marketing collateral and digital advertisements

Started as a Driver at 19 years old and was promoted all the way to Branch manager by 2008. I also balanced the entire organization's inventory based on sales and demand data across the State of Texas.