Company – Freshfields Bruckhaus Deringer LLPDescription – Global law firm with a long-standing track record of successfully supporting the world’s leading national and multinational corporationsRole – Senior Business Intelligence DeveloperDepartment – Data Office - Analytics & ReportingDate Joined – January 2017 to PresentIT Tools Required – Microsoft Server Management Studio, SQL Server Integration Services, Python, SAS, Salesforce and Power Platform (inc. Power BI, Power… Show more Company – Freshfields Bruckhaus Deringer LLPDescription – Global law firm with a long-standing track record of successfully supporting the world’s leading national and multinational corporationsRole – Senior Business Intelligence DeveloperDepartment – Data Office - Analytics & ReportingDate Joined – January 2017 to PresentIT Tools Required – Microsoft Server Management Studio, SQL Server Integration Services, Python, SAS, Salesforce and Power Platform (inc. Power BI, Power Apps & Power Automate)Role Purpose• Be the lead technical consultant in the firm that links together core data systems in order to use data to make strategic decisions. I chair a monthly data forum in the firm to bring key product owners together and talk data, data issues, knowledge share and encourage transparency.• Be influential in developing the firm-wide technology roadmap.• Bring into the firm new tools that can be utilised to enhance process improvement and remove manual data processes. • Police current and future processes to ensure that they are compliant and adhere to the firm’s data governance policy.Key Achievements• Developed a bespoke proprietary law firm competitor intelligence tool collating information on the lawyers of 40 Magic Circle, US Elite and Asian law firms. The development of this innovative tool had never been produced before in the firm and for this I received the Global Innovation Award 2017.• Organically grown the BI function into supporting over 50 active Power BI report developers in the business that equates to over 300 management reports. An enjoyable aspect of the role is holding regular training seminars to upskill colleagues across departments and regions to support empowerment and self-serve reporting in the firm. • Designing and executing financial reporting for our managing partners, CFO’s and any other interested partners and colleagues. Show less

Company – Kaplan Financial (UK)Description – Market Leader of UK Education and Accountancy Training ProgrammesRole – Customer Insight Manager Department – MarketingDate Joined – October 2012 to January 2017IT Tools Required – Base SAS, Enterprise Miner, Salesforce, DotmailerRole Purpose• Enable Kaplan to develop a commercial advantage through the proactive provision of powerful management information.• Monitor and anticipate key understandings across… Show more Company – Kaplan Financial (UK)Description – Market Leader of UK Education and Accountancy Training ProgrammesRole – Customer Insight Manager Department – MarketingDate Joined – October 2012 to January 2017IT Tools Required – Base SAS, Enterprise Miner, Salesforce, DotmailerRole Purpose• Enable Kaplan to develop a commercial advantage through the proactive provision of powerful management information.• Monitor and anticipate key understandings across all products and channels to market as well as the size and share of the external market. • Facilitate managers decision-making based upon robust MI reporting from the groups’ marketing-based data function.• Optimise the potential of every customer relationship through the use of leading edge techniques and the implementation of best practice in the areas of Data Warehousing, Statistical Modelling, Data Mining and Relationship Marketing.Key Achievements• Re-defined how the business measures performance by creating an automated Business KPI dashboard across all products. This involved creating complex SAS scripts and chairing stakeholder forums across the business to roll out the project.• Re-defining how we measure campaign performance by using a series of control elements per campaign and a seasonal long hold population to measure the success of our Marketing Plan and increase incrementality and sales revenue.• Automating the production and execution of Marketing campaigns by implementing an API that meant our campaigns could be automatically sent and reported on which removed human intervention.• Pioneering triggered Marketing campaigns based on a customers interactions via email and digital journeys. This was a lean project that was implemented in the business.• I was selected to attend the 'Kaplan Future Leaders' management programme. This involved tackling key business issues and presenting my recommendations to the Senior Leadership team. I have gained individual awards from my projects. Show less

Company – Direct Line Group Ltd (Formerly RBS Insurance)Description – Market Leader of UK Insurance Products e.g. Churchill Insurance, Green Flag etc.Role – Senior Business Analyst Department – Claims InsightDate Joined – March 2011Reason for Leaving – Difficult commute and widespread redundanciesIT Tools Required – SQL, Base SAS, SAS Enterprise Guide, SAS DI Studio, SAS Web Report StudioRole Purpose• Assist in the set up and population of the Claims… Show more Company – Direct Line Group Ltd (Formerly RBS Insurance)Description – Market Leader of UK Insurance Products e.g. Churchill Insurance, Green Flag etc.Role – Senior Business Analyst Department – Claims InsightDate Joined – March 2011Reason for Leaving – Difficult commute and widespread redundanciesIT Tools Required – SQL, Base SAS, SAS Enterprise Guide, SAS DI Studio, SAS Web Report StudioRole Purpose• Assist in the set up and population of the Claims Analysis data infrastructure and ensure the ongoing quality, quantity and integrity of the data.• Analyse claims data to inform the underwriting process, prepare claims inflation forecasts, evaluate project development work and prioritise strategic purchasing initiatives.• Undertake statistical and probability analysis to identify trends and improvement opportunities by key driver across the business.• Undertake project work to the defined standards of the Division and provide claims management information to support other cross business projects.Key Achievements• Support UK Assistance Accident Repair Centres - UKAARC (16) in UK by setting up automated SAS scripts to provide accurate performance analysis for the business.• Be a key member of the Leadership Team that manages UKAARC and be the expert on all MI that is produced to enable key decisions to be made.• Chair a monthly forum with appropriate stakeholders to review Accidental Damage Indemnity performance.• Ensure integrity of dataset environment through reconciliation exercises and proactive identification and management of data issues through to resolution.• Enable full roll out of the recently implemented SAS BI tools and pass on learning’s to the immediate team and wider business users. Show less

Company – Redcats UK PLCDescription – French Mail Order Company – La Redoute, Vertbaudet & Daxon BrandsRole – Commercial Controller Department –Marketing - DaxonDate Joined – May 2010 to Feb 2011 (Contract Role)IT Tools Required – SQL, SAS, Omniture, Google Analytics, Silverpop and MS Office.· Assisting with data migration across the business to ensure that data is accurate and robust on our new IT platform. · Manage our relationships with our Affiliate… Show more Company – Redcats UK PLCDescription – French Mail Order Company – La Redoute, Vertbaudet & Daxon BrandsRole – Commercial Controller Department –Marketing - DaxonDate Joined – May 2010 to Feb 2011 (Contract Role)IT Tools Required – SQL, SAS, Omniture, Google Analytics, Silverpop and MS Office.· Assisting with data migration across the business to ensure that data is accurate and robust on our new IT platform. · Manage our relationships with our Affiliate partners and collaborate with agencies to optimise our PPC and Search Engine Optimisation campaigns.· Create a suite of reports across all brands to enable a timely and accurate view of performance. For example, I have designed E-commerce reports using Omniture (Site Catalyst), which shows how each order channel is performing against budget. Retention and Acquisition performance is also reviewed.· Write and deploy offline/online customer selection scripts so that we can implement specific promotions to target our customers. Silverpop is used to set up to distribute targeted emails to our customer base.· Coordinate the budgeting and forecasting process so that France buys enough products to satisfy anticipated demand. Show less

Company – Cotton Traders LtdDescription – Traditional Mail Order Company Offering Value for Money ProductsRole – Marketing Analyst Team Leader Department – Marketing Date Joined – January 2009 to April 2010IT Tools Required – SAP, Google Analytics, SPSS and MS Office.· Responsible for leading a team of analysts to ensure the required output of the team is achieved in recruitment and retention. · To ensure the Marketing Manager, Team and Business are kept… Show more Company – Cotton Traders LtdDescription – Traditional Mail Order Company Offering Value for Money ProductsRole – Marketing Analyst Team Leader Department – Marketing Date Joined – January 2009 to April 2010IT Tools Required – SAP, Google Analytics, SPSS and MS Office.· Responsible for leading a team of analysts to ensure the required output of the team is achieved in recruitment and retention. · To ensure the Marketing Manager, Team and Business are kept informed on KPI and to provide insight into key areas. To progress the strategic aims agreed and to take a senior role in planning.· Circulation planning and follow through on activity response (catalogue request, web performance, recruitment follow ups, file dynamics). Show less