• Responsible for implementing a strategic vision of transforming the tobacco industry within a geographic assignment that consisted of traditional and non-traditional accounts• Built outstanding relationships within accounts by providing expert tobacco/consumer insights and guidance as a category advisor through the development of individual business plans• Served as customer’s primary point of contract regarding RJRT’s website regarding pricing, contractual obligations, promotions, and customer payments• Developed a local strategy and business plan for meeting territory objectives, which included identifying, analyzing, prioritizing and targeting existing and potential retail accounts within territory• Built customer willingness to collaborate with RJRT on key business fundamentals of a Total Tobacco platform • Achieved assigned quantitative and qualitative sales goals and brand building measures. Increased volume and share of market within territory on overall portfolio and drive brands• Participated in relationship marketing by conducting effective "1 to 1" Consumer Engagements gained through a comprehensive understanding of Consumer Marketing Brand Strategies • Actively promoted the marketing mix to promote a beneficial business plan for RJRT, its brands and its customers