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Christopher Mull Email & Phone Number

Communicative, knowledgeable and results-driven Division Vice President with proven experience achieving revenue growth and development while driving team performance, productivity and territory expansion at Crystal Flash
Location: Grand Rapids, Michigan, United States 9 work roles 1 school
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Communicative, knowledgeable and results-driven Division Vice President with proven experience achieving revenue growth and development while driving team performance, productivity and territory expansion
Location
Grand Rapids, Michigan, United States

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Christopher Mull is listed as Communicative, knowledgeable and results-driven Division Vice President with proven experience achieving revenue growth and development while driving team performance, productivity and territory expansion at Crystal Flash, based in Grand Rapids, Michigan, United States. AeroLeads shows a matched LinkedIn profile for Christopher Mull.

Christopher Mull previously worked as Director of Sales and Customer Support Services at Crystal Flash and Senior Sales Manager at Crystal Flash. Christopher Mull holds Bachelor Of Arts - Ba, Marketing/Marketing Management, General from Western Michigan University.

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Crystal Flash

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About Christopher Mull

Emphasizes consultation skills, sales strategy and optimization. Consistently procures new key accounts while nurturing loyalty and return business among existing customers. Maintains extensive product expertise, applying effective sales techniques to maximize market penetration. Leverages opportunities to build relationships with inactive and complex accounts. Reviews infrastructure, methodologies and best practices to achieve operational and performance objectives.

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Crystal Flash
Crystal Flash
Communicative, knowledgeable and results-driven Division Vice President with proven experience achieving revenue growth and development while driving team performance, productivity and territory expansion
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9 roles

Christopher Mull work experience

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Director Of Sales And Customer Support Services

Current

Grand Rapids, Mi, Us

Nov 2024 - Present

Senior Sales Manager

Grand Rapids, Mi, Us

Mar 2024 - Nov 2024

Key Account Manager

Grand Rapids, Mi, Us

Nov 2023 - Apr 2024

Division Vice President - Great Lakes

Marshall, Minnesota, Us

• Managed sales and operations personnel across 88 locations throughout 14 states generating over $241MM in annual revenue. Performed cost management analysis and identified opportunities to generate 9% savings through overtime reduction and equipment maintenance. Improved safety performance by 23% and achieved lowest employee turnover rate among 300 locations. Recognized as highest performing division with NPS score of 95%, 23.4 daily buying customers and 52.7 scheduled customers. • Developed new business strategies to drive growth in sales, profits and customer retention. Established relationships with clients and other key stakeholders to facilitate business development and growth. • Negotiated with dozens of vendors to generate $300K in annual equipment maintenance savings. Established teams of functional leads and managers. Generated $1.2MM daily by implementing new standard operating procedures for product upselling. Generated $236MM annually by devising and implementing standard operating procedures for digital information gathering. • Collaborated with executive leadership, marketing and finance to craft sales plans for over 310 profit center locations and generate effective sales materials. Served as mentor to team members and leaders, directing cross-functional teams in sales, marketing, safety, human resources, finance and fleet. Fostered employee development by collaborating with learning team to develop bi-annual training program for area managers.

Nov 2019 - May 2022

Division Vice President - East

Marshall, Minnesota, Us

• Directed sales and operational teams across 80 locations throughout 11-state territory, generating approximately $215MM in annual revenue and driving division from lowest to top performing status. Consistently exceeded sales objectives, achieving 11.2 daily upsells, 7% in year-over-year growth, 21% decrease in safety incidents, division sales revenue increase of 14% and cost containment budget savings of 3%.• Established and enforced organizational policies and procedures to ensure effective operations. Collaborated with senior executives to develop and implement long-term strategic plans for company development. Recruited and hired highly qualified sales professionals while developing training programs to enhance performance of existing staff. Facilitated bi-annual training seminars for new area managers and training program for zone managers. • Monitored market and competitors, generating detailed sales forecasting reports for review by executive leadership. Developed new sales procedures in consideration of changing market trends during pandemic. Evaluated customer activity, anticipating consumer needs to foster satisfaction. Analyzed data to identify strategic opportunities for improved business performance. Developed and implemented strategic plans to achieve business objectives and increase market share.

Sep 2016 - Nov 2019

Zone Manager - Michigan

Marshall, Minnesota, Us

• Directed sales operations at 14 profit center zone locations with over $21MM in annual revenue. Monitored performance of over 320 sales representatives and motivated members to exceed sales targets. Implemented and enforced safety measures, reducing work-related injuries by 7%. Led district to become bonus eligible within one year after 13 years of underperformance, establishing zone as largest in country. • Maintained top five ranking for every subsequent year. Supported district in achieving top-performing company zone status by consistently exceeding all sales targets and business objectives. • Analyzed sales metrics and market trends to adapt and modify sales strategies accordingly. Recruited, trained and led sales representatives, crafting team building exercises to promote staff development. Established team of area managers to operate facilities and oversee sales representatives. Developed strong relationships with existing and potential customers in home service, expanding client base by acquiring and retaining accounts.

Aug 2010 - Sep 2016

Sales Manager

Kansas City , Ks, Us

• Maintained top-three divisional ranking by directing sales operations for 31 merchandisers and delegating tasks to 12 sales representatives among 6 product categories. Supervised adherence to on-time delivery standards across 176 routes. Developed system for product placement within 80 new departments across new and existing territories. Implemented management process to support sales team in identifying and prioritizing key customers. • Initiated successful employee incentive program to grow revenue, resulting in establishment of incentive committee and national distribution. Hired and trained over 27 employees across sales representative, specialist and supervisor positions. • Supported merchandising operations by increasing acquisition of floor space and end caps. Identified opportunity to refine operational processes and reduce produce shrink to less than 1%. Prepared monthly performance reports for distribution to executive leadership and customers. • Fostered category growth through daily collaboration with buyers, serving 54 companies and generating accurate profit and loss reports. Cooperated with finance and information technology departments to research and implement enhanced sales tracking tools and systems. Utilized demographic studies to inform marketing tactics, catering to targeted audiences and forecasting industry trends.

Aug 2003 - Aug 2010

Category Manager

Kansas City , Ks, Us

• Ensured product categories and displays were optimized for sales and marketing. Reviewed and monitored category assortment performance and implemented various action plans for performance improvement. Assisted in coordinating and executing business tactics for development, marketing and sales of category products. Researched and analyzed trends in sales and consumer behavior. • Selected to serve as Captain of four product categories. Performed profit and loss analysis, evaluating data with comparisons of sales, floor space and subcategory and keeping unit volumes. Increased profit per linear foot for customers via effective vendor negotiations. Fostered relationships with vendors to obtain optimal pricing and quality. Adjusted strategies and materials to improve sales to new target markets. • Monitored inventory orders to ensure product availability in compliance with consumer demands. Collaborated with buyers and merchandisers to expand product categories. Developed and implemented planograms for shelf displays with strategic consideration of shelf and case management.

Jan 1999 - Aug 2003
1 education record

Christopher Mull education

  • Western Michigan University
    Western Michigan University
    General
FAQ

Frequently asked questions about Christopher Mull

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What company does Christopher Mull work for?

Christopher Mull works for Crystal Flash.

What is Christopher Mull's role at Crystal Flash?

Christopher Mull is listed as Communicative, knowledgeable and results-driven Division Vice President with proven experience achieving revenue growth and development while driving team performance, productivity and territory expansion at Crystal Flash.

Where is Christopher Mull based?

Christopher Mull is based in Grand Rapids, Michigan, United States while working with Crystal Flash.

What companies has Christopher Mull worked for?

Christopher Mull has worked for Crystal Flash, Holland American Food Co. Inc., Schwan'S Home Delivery, and Dean Foods.

How can I contact Christopher Mull?

You can use AeroLeads to view verified contact signals for Christopher Mull at Crystal Flash, including work email, phone, and LinkedIn data when available.

What schools did Christopher Mull attend?

Christopher Mull holds Bachelor Of Arts - Ba, Marketing/Marketing Management, General from Western Michigan University.

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