My key roles are:• To analyze how our brand is positioned in the market and crystalize target consumers insights • To take brand ownership and provide the vision, mission, goals and strategies to become the leading herbal liqueur in the world.• To translate brand strategies into brand plans, brand positioning and go-to-market strategies • To lead the creative development and create motivating stimulus to get targeted population to “take action” • To establish… Show more My key roles are:• To analyze how our brand is positioned in the market and crystalize target consumers insights • To take brand ownership and provide the vision, mission, goals and strategies to become the leading herbal liqueur in the world.• To translate brand strategies into brand plans, brand positioning and go-to-market strategies • To lead the creative development and create motivating stimulus to get targeted population to “take action” • To establish performance specifications, cost and price parameters, market applications and sales estimates • To measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) • To coach the team and get the best from everyone • To monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues • To oversee marketing and advertising activities to ensure consistency with product line strategy • To monitor product distribution and consumer reactions • To brainstorm new and innovative growth strategies • Align the company around the brand’s direction, choices and tactics Show less

I was in-charge of a 12 man team, where I mainly supervised in marketing activities and distribution of Ab-Inbev brands in Kenya (Castle family, Redds family and Konyagi). My key roles were:• Developing and implementing a territory trade marketing plan which meets the objectives of the area trade marketing plan in the areas of brand, volume, merchandising and promotion.• Ensuring that the territory distribution team meets their objectives of brand availability; stock holding and… Show more I was in-charge of a 12 man team, where I mainly supervised in marketing activities and distribution of Ab-Inbev brands in Kenya (Castle family, Redds family and Konyagi). My key roles were:• Developing and implementing a territory trade marketing plan which meets the objectives of the area trade marketing plan in the areas of brand, volume, merchandising and promotion.• Ensuring that the territory distribution team meets their objectives of brand availability; stock holding and stock rotation are achieved.• Preparing and compiling a detailed weekly report on competition activity, gaps in the market and proposals for submission to senior management• Ensuring that brand availability, stock holding and stock rotation is achieved in outlets and distributors serviced.• Developing an area sales plan, this includes sales goals for the team. The plan will also specify the markets, channels and product range.• Leading, directing and monitoring driver sales team in the implementation of the sales plan to meet company objectives in order to deliver volumes Show less

My key roles included; Resolving customer complaints via phone, email, mail, or social media. Using telephones to reach out to customers and verify account information. Greet customers warmly and ascertain problem or reason for calling. Cancel or upgrade accounts. Assist with placement of orders, refunds, or exchanges