Christopher Mur Email & Phone Number

Cottage Grove, Mn, Us

Providing home improvement consulting services for residential homeowners looking to replace windows and doors.

Providing sales and marketing consultation for CPG companies with a desire to enter the Natural / Organic or conventional grocery trade.

Charlotte, Nc, Us

Managed the client experience for privately held national food brokerage company by developing policies, programs and processes that demonstrated a continually evolving strategy focus. Harnessed customer power, influence, and desire, while translating knowledge acquired into tangible results which accomplished the strategic objectives of the company. Created a relevant national promotion strategy aligned with the client’s overall business strategy. Understood the needs of clients to assist the organization to make real time strategy updates. Designed and implemented appropriate levels and styles of interactions with Account Executives to build internal and external client relationships, with the goal of driving improved organization wide results through continuous engagement and optimized customer interactions. Researched & analyzed data to provide clients expert strategic sales opportunities. Provided sales data reports to clients and internal reports to corporate office. Clients included Halo Top, Califia Farms, Pete & Gerry’s (eggs) and Vita Coco. Providing strategic planning and advice for CPG companies in various stages of development.• Successfully drove client development for 6 out of 10 top corporate accounts.• Effectively oversaw all aspects of customer service / client interaction with Alliance Sales Executives.• Provided expert industry advice on CPG retailers across the U.S.A.

Primary leadership role in all aspects of business development and operation, business plan strategies, and revenue generation for privately held specialty food company which quickly became the #1 specialty brand in the pickle category. Provided cultivation of key partnerships and generated strategic plans to elevate organizational performance, and coordinated account development operations. Maintained client satisfaction & ensured that the individual needs of the client were met. Delivered highly responsive account management service and built close and trusted relationships with clients and partners, expanding brand exposure and growth. Led professional sales/account management team. Provided training and service expertise to optimize performance for staff. Managed budgets and forecasting to align with company’s goals. Facilitated multiple trade shows to assist in marketing and branding efforts.• Spearheaded and provided key insights and knowledge of the specialty grocery channel, taking sales from $50K to $2MM in FY17.• Created a more responsive and market-driven organization resulting in increased distribution points from 200 to 3300 in FY17.• Established the brand as a category innovator at every major distributor and grocery retailer in the U.S.• Successfully hired new brokerage organization, provided strong strategic message.• Hired VP of Marketing and worked closely with new VP in brand growth.

Defined marketing strategies, and retention plans to maximize success and achieve revenue goals with the introduction of new snack items to the American market. Performed daily interaction with C-level executives and lead the business by focusing on overall sales, margin dollars, and market share. Formulated brand planning and business-development strategies to drive revenue growth. Qualified leads, negotiated with clients, closed deals and managed accounts. Partnered with cross-functional teams to ensure achievement of sales objectives. Assisted with the development of sales presentations and proposals. Provided feedback and strategic sales and marketing insight for the U.S grocery market for C-level personnel. Trained category buyers on never before seen category product and secured placement commitments. • Launched a new product / brand in the U.S. using multiple digital and traditional platforms, increasing sales 125% YOY.• Expanded audience development and engaged new customer demographics, resulting in $200,000 of increased sales.• Developed additional accurate sales forecasting, and helped streamline internal reporting of sales activities and expense reporting.

Utilized knowledge and expertise of market access, and key customers to optimize national strategy and drive business results at the regional level. Participated in the formulation of National/Regional sales strategies, interpreted strategies and executed the strategies within the geographic area. Established and managed regional expense budgets; ensured appropriate resource utilization and planning. Inspired ownership, accountability, initiative, and engagement within the entire team by regularly communicating the vision, business objectives, performance outcomes, and future action steps. Identified and seized opportunities to build organizational efficiency and process improvements to positively impact business results. Collaborated on education program, including retailer talking points and consumer messaging, becoming expert resource for questions regarding Ayurveda.• Expanded Veria’s audience base by coordinating media buys (LA Yoga Magazine), local event planning, customer trainings and philanthropy (Heal the Bay).• Developed new key national accounts (Sprouts, Fresh Thyme Farmer Markets), expanding brand exposure.• Successfully increased points of distribution by 75% in less than a year, gross sales increased by 130% within assigned region.• Spearheaded a national marketing production (at Expo West) utilizing internal cross-functional groups resulting in new POD’s• Acted as an ambassador on behalf of the company. Presented a professional image and represented the company, products and people with integrity and respect.

Provided leadership and coordination of company sales and marketing functions. Developed and implemented sales and marketing strategies specializing in joint and digestive care, utilizing nationwide distributors (UNFI, Select, Natures Best, Palko) to distribute products to major retailers throughout the U.S. Monitored and analyzed sales and marketing activity against goals. Responsible for P&L and developed and managed sales and marketing budgets. Directly managed major and critical developing client accounts, and coordinated the management of all other accounts. Supervised the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs. Promoted positive relations with partners, vendors, and distributors.• Identified key product advantages to create new sales training program, gaining interest from new retail prospects.• Increased sales and POD’s by hiring new brokerage teams and providing defined sales strategy.

Implemented and monitored performance of all aspects of the sales/marketing initiatives through development of short and long range strategies with existing and new markets segments. Developed strategic sales and marketing plans with national, regional and distributor level forecasts to achieve corporate objectives with international market penetration. Established and maintained relationships with industry influencers and key strategic partners.• Implemented new sales / customer training program resulting in 60% YOY increase in sales.• Established new retail partners including Sprouts Farmer Markets and Whole Foods Market.• Directed nationwide sales campaign with Natural Grocers by Vitamin Cottage resulting in 120% YOY sales increase.• Spearheaded and oversaw change in sales model from distribution to direct sales.

Independent producer, spokesperson and host. Key Achievements• Spokesperson for San Diego Gas & Electric, Smartdraw, RainBird, Shea Homes and others.• Produced award winning short film,“The Right Turn”.• Celebrity talent coordinator for multiple award shows, associate producer for NBC special.• Press Guide for The Academy Awards.

Provider of information technology solutions in the areas of networking, security, servers, and computing.Opened new regional office; Sold value added technology products at a premium price without traditional marketing vehicles. Presented product line to C-level management. Cultivated established relationships and developed new customers through cold call prospecting and referral.Key Achievements- Broke company sales record for a new regional office opening- Doubled sales in Iowa from 1999 to 2000- Established new requirements in state government bidding process

Us

Wallace offered printed products, electronic forms and print management services.Managed established accounts and cold called new prospects.Key Achievements- Responsible for creating an annual sales forecast- Designed new value added products around customer specifications- Produced 115% of quota during 4 year tenure

B.A., Psychology / Business

High School Diploma, General Studies