• Managing U.S. product communications program for Ubisoft’s catalog of video games. • Working with international PR marketing, development teams and external PR agency to drive global and consistent product messaging across multiple communications platforms, including press outlets and influencer channels.• Led Global launch for XDefiant, a Ubisoft Original IP (2024). • Led U.S. launch for Ubisoft Original IPs Avatar: Frontiers of Pandora (2023) and Skull & Bones (2024). • Working directly with celebrities such as professional athletes, professional wrestlers, musicians and actors and connecting them with their favorite Ubisoft games for activation, press and social media opportunities.• Leveraged Super Bowl Week to lead U.S. launch campaign for Skull & Bones (featuring Super Bowl Champion Marshawn Lynch), resulting in more than 7 million social media views and an Honorable Mention recognition at the 2024 PR Daily Content Marketing Awards.• Building and nurturing relationships with the San Francisco 49ers, Golden State Warriors and San Jose Sharks.

Media and Influencer Relations - Oversaw press relations, including writing and distributing news releases, responding to media inquiries and maintaining press kits about our products and company.• Developing strategic launch campaigns for individual games and live services• Led Global PR campaign for the announcement and launch of the FPS game XDefiant.• Led U.S. PR campaign for the launch of Avatar: Frontiers of Pandora• Led U.S. PR campaign for the launch of Skull & Bones• Built and nurtured relationships between Ubisoft and high-profile partners, including members of the San Francisco 49ers, San Jose Sharks, Golden State Warriors and AEW wrestlers.• Developing and Managing PR programs covering all phases of product publicity, reaching enthusiast and mainstream print, online and broadcast media.• Working closely with internal marketing department and other company counterparts - nationally and internationally - to identify relevant and timely product news and to develop positioning, messaging, timelines, story pitches and deliverables schedules.• Researching, writing and editing all press materials (including fact sheets, pitch letters, Q&As, media alerts, talking points and presentations).

• Media and Influencer Relations - Overseeing press and influencer relations, including writing and distributing news releases, responding to media and influencer inquiries and maintaining press kits about our products and company.• Developing strategic launch campaigns for individual games and live services• Led PR campaign for the announcement of the FPS game XDefiant.• Led PR campaign for the announcement and launch of Tom Clancy's The Division 2 Warlords of New York.• Led PR campaign for the announcement of Ubisoft's first-ever full-scale remake: Prince of Persia: The Sands of Time Remake.• Developing and Managing PR programs covering all phases of product publicity, reaching enthusiast and mainstream print, online and broadcast media and content creators.• Working closely with internal marketing department and other company counterparts - nationally and internationally - to identify relevant and timely product news and to develop positioning, messaging, timelines, story pitches and deliverables schedules.• Researching, writing and editing all press materials (including fact sheets, pitch letters, Q&As, media alerts, talking points and presentations).

• Assisted in local community events for former professional basketball player Adonal Foyle.• Organized personal appearances and served as media liaison. • Coordinated event planning by working with all vendors and organizing schedules for events for all press conferences and special events. • Successfully implemented media campaign to promote Mr. Foyle’s children’s book, “Too Tall Foyle,” which resulted in local and national coverage in ESPN Radio, KRON-TV (San Francisco), KGMZ-FM San Francisco, KNBR-AM (San Francisco) and KHTK-AM (Sacramento).• Ghostwriter for Mr. Foyle’s books “Winning The Money Game” and “The Athlete CEO,” and led media promotion tour, which resulted in Broadcast coverage in Yahoo Finance, Fox & Friends TV and The Early Show (CBS). • Head of social media content and strategy for Mr. Foyle’s social media channels. • Lead social media fundraising campaigns for Mr. Foyle’s nonprofit, the Kerosene Lamp Foundation. • Responsible for raising more than $50,000 for foundation through fundraisers. • Produced content and images for www.adonalfoyle.com.

• Managed and executed global product PR program, including product launches, cyber-threat research findings and thought leadership, as well as managing proactive and reactive press opportunities.• Assumed responsibilities of Head of Global Communications in May 2018 to January 2019.• Worked with international marketing, research, internal PR teams and external PR agency to drive global and consistent product messaging across multiple countries and communications platforms.• Worked directly with the CMO and CEO for media opportunities, preparation and one-on-one briefings.• Key Media wins included: CEO interviews on Bloomberg TV ("Bloomberg Technology") and CNBC ("Squawk Box"), exclusive feature coverage in the New York Times, CMO interviews with local NBC and ABC affiliates, three feature articles in WIRED magazine (in a two-month span), coverage on ABC’s “Good Morning America,” and additional feature coverage in Fortune, TechCrunch, Financial Times and CNET.

• Served as day-to-day client lead on multiple tech accounts; provided account support (media relations, social and analyst relations) for clients in additional industries such as network virtualization (VMware), SaaS-based solutions (Xactly), Internet of Things (Thinfilm), workplace collaboration (Polycom), audio solutions (Dolby) and digital coupons (YOU Technology).• Lead reporting and research efforts for multiple clients on a daily/ monthly basis.• Wrote, edited and proofread materials including press releases, proactive pitch letters, fact sheets, briefing sheets, contributed articles and reactive Q&As.• Pitched analysts and staffed briefings for clients as appropriate.• Built influencer targeting lists, pitched media (proactive) and staffed briefings for clients; secured coverage in top tier publications such as San Jose Mercury News, Marketwatch, Forbes, USA Today, The New York Times, Business Insider and Computerworld. • Wrote contributed byline articles on behalf of C-Suite executives (secured in Fortune, Inc., Fast Company and Entrepreneur, among others).• Participated in new business proposals; responsible for generating over $240,000 annually in new business revenue from 2015-2017.

• Participated in daily contact with clients, campaign planning and interface.• Developed and executed PR campaign strategy and crafted messaging that has resulted in coverage in regional and national media, including the Associated Press, Forbes, The Huffington Post, BobVila.com, Fox Business, NPR, Oprah.com, Fast Company, Entrepreneur, ESPN Radio, NBC Sports Radio and NBC Nightly News with Brian Williams.• Cultivated and managed relationships with multi-stakeholders, including: clients, potential partners, national media, general public, and non-profit organizations.• Wrote press releases and developed story pitches for media.• Trained/Coached executive team and other spokespeople on how to best deliver messaging to the media.• Clientele included the following industries: Sports, tech, consumer lifestyle, health/wellness, travel/hospitality and real estate, as well as businesses/non-profits dedicated to environmental and social responsibility. • Created and pitched complex new business proposal presentations to companies on behalf of the agency. • Managed direct reports: two account coordinators and two PR interns. • Led and managed campaigns that have earned PR/communication awards, including: a) 2014 Hermes Creative Awards – Gold Award for Best PR Campaign b) 2014 MarCom International Awards – Platinum Award for Online Placement c) 2014 MarCom International Awards – Gold Award for Newspaper Placement d) 2014 MarCom International Awards – Gold Award for Television Placement e) 2013 MarCom International Awards – Platinum Award for best PR Program (in the Communications/PR category) f) 2013 MarCom International Awards – Platinum Award for best PR Campaign (in the Media Relations and Publicity Campaign category)

• Managed the production of all internal and external communications including website content, brochures, signage, mailing materials and California Family Physician quarterly magazine.• Implemented and managed organizations social media strategy and campaigns. • Produced organization’s audio and video podcasts. • Performed as media liaison between media and physician key contacts. • Worked closely with the Deputy Vice President to develop the California Academy of Family Physicians brand.• Developed and implemented media and public awareness campaigns.• Developed annual communications strategy and long-term organization strategy for communications. • Crafted content and messaging to be delivered to a wide array of audiences including, family medicine physicians, medical residents, medical students, legislators, media, and the general public.• Established communications standards for the organization to ensure clear and consistent messaging.• Oversaw legislative campaigns through social media and communications strategies, and secured meetings with legislators during “Lobby Day” among family physicians. Led social media and outreach campaigns, working with physician key contacts to urge legislators to sign specific bills that would have a direct impact on the family medicine specialty. • Assistance in increasing membership by more than 1,000 members during tenure.

• Edited daily copy, including articles and columns, on current news, sports, social issues and pop culture topics.• Wrote headlines for top sports stories and captions for photography work.• Laid out and designed six to eight pages per day, using Adobe Photoshop and InDesign programs. • Wrote fantasy football column during 2007 NFL season. • Placed stories and photos on www.sfexaminer.com.• Assisted in layout and design of local news and editorial pages.

• Worked directly with organization’s Assistant General Manager and Director of Media Relations.• Facilitated post-game player interviews with media broadcast, online and print media. • Prepared daily statistics and game notes, using Adobe InDesign program.• Wrote content and took photos for team publications, including team website, media guide, baseball cards, etc.)• Provided PR and logistics support for 2005 Triple-A All-Star Game.• Organized player appearances, interviews and photo shoots, served as media liaison. • Managed and directed two media relations interns. • Staff writer for RiverCats.com.• Compiled and distributed daily news clippings.• Produced and distributed media credentials for home games.

• Put together press packets for visiting teams, delivering them to team hotels. • Coordinated interviews between players and media after daily practices and home games.• Compiled and distributed daily news clippings to opposing team and media.• Contributing writer and photographer for team publications, including Kings.com, gameday programs, official team magazine, etc. • Produced and distributed media credentials for home games.

• Set foundation for three-person staff, which covered local news for two communities.• Edited copy, covered games, wrote features and took pictures of dueling sporting events. • Received 2002 Online News Association - General Excellence in Online Journalism Award (Fewer than 200,000 visitors; independent).

• Wrote articles for five regular sections of the newspaper.• Covered sporting events at the high school, college, and professional levels.• Wrote weekly human-interest columns in Youth section.• Laid out pages, using QuarkXPress.