Senior Manager Of Vertical Marketing
CurrentSenior industry product marketing manager leading CallRail’s verticalization efforts into strategic industries, beginning with Legal, continuing with Home Services, and now currently implementing Healthcare. Responsibilities include Go-To-Market strategies, positioning, messaging, and sales enablement. - Grew Total ARR in Legal and Home Services +55% to more than $25M since starting in role - Generated more than half of company New Customer MRR in 2024, increasing that amount +28% Y/Y- Increased Total MRR in Legal +57% since April 2023- Increased Total MRR in Legal +121% since hiring- Increased New Customer MRR in Legal +24% Y/Y- Increased Total MRR in Home Services +50% since being given responsibility for the vertical- Increased New Customers in Home Services +19% in year 1 and +26% in year 2- Increased New Customer MRR in Home Services +11% in year 1 and +37% in year 2