Programmatic Coordinator
CurrentCampaign Operations: Oversee the execution of programmatic ad campaigns from planning to post-campaign analysis, ensuring optimal performance and delivery for our clients.Data and Analytics: Collaborate with internal teams to plan media buys based on data-driven insights, maximizing performance outputs and optimizing campaign strategies.Relationship Management: Build strong relationships with media buying platforms and publishers to secure the best deals and ensure effective campaign performance.Performance Monitoring: Analyze daily, weekly, and monthly trends that impact campaign success, and conduct inventory quality checks against established KPIs.Optimization & Negotiation: Monitor, optimize, and negotiate Private Marketplace Deals with publishers for enhanced campaign delivery and performance.