Christopher O'Reilly Email & Phone Number

London, Gb

Lyon Area, France

Kings Cross

London, United Kingdom

London, United Kingdom

London, United Kingdom

• Using market data including Nielsen/Kantar & IGD• Explaining recent performance and exploring business hypothesis• Writing a quarterly presentation for the board of Directors on key business topics• Presenting to senior members of the business and to large audiences

London, United Kingdom

•Project management of large multi channel campaigns – Managing the direct marketing proposition for the largest Sainsbury’s brand “By Sainsbury’s”. The campaign used multiple channels, such as direct mail, coupon at till and email. •Strategic planning: Developing and implementing a robust yearly plan for each of my trading areas that would help achieve their yearly KPIs. This meant ensuring all campaign, big or small, met specific objectives.•Stakeholder management: Working with all aspects of the marketing department to ensure creative work followed the same aesthetics as national advertising communications and fitted with relevant timings.

Key Skills:•Promotional Implementation – Requiring consultation with Trading Managers, implementation processes, recommendations and report generation/communication. Influencing cross functionally and at all levels - from junior buyers to trading managers. •Providing promotional insight: By proving or disproving the success of promotional activity and then presenting findings to senior colleagues with clarity and gravitas. I did this successfully by building strong inter-work relationships with others areas of the business i.e. finance.•Working with outside agencies on nationwide promotions: Weighing up the possible benefits of new activity and problem solving to ensure the promotions land effectively. •External Account Management: Managing the in store activity of a key strategic partnership with E-on Energy.

Ba (Hons), History, 2.1

History

B; B; B, History; Psychology; Business Studies