Strategized HCP Engagements Across APAC: Led omnichannel initiatives connecting physical congresses with digital channels, enhancing lead generation and engagement with healthcare professionals.Developed Engagement Frameworks and Journey Mapping: Created HCP Engagement Framework and mapped HCP and Disease Journeys, aligning with market needs to optimize healthcare communications.Drove Patient Awareness Campaigns: Led digital efforts to improve patient understanding of surgical options, boosting awareness across key disease areas.Established Digital Engagement Roadmap for APAC: Defined and executed a roadmap for platforms dedicated to HCP and patient engagement, ensuring effective omnichannel experiences.Spearheaded Digital Transformation for Surgical Vision: Developed digital transformation plans, including internal training materials and a digital curriculum for team upskilling.Led Annual Digital Planning for APAC Markets: Directed yearly digital strategies across Australia, New Zealand, SEA, India, South Korea, Japan, and China, aligning initiatives with market specifics.Orchestrated New Product Digital Launches: Partnered on the launch of intraocular lenses, cataract equipment, and digital tools, managing key messaging and digital strategy to ensure impactful market entry.Enhanced Patient Communication Tools for laser refractive system:Created digital assets and in-clinic tools for refractive laser systems, strengthening patient education and tools used for patient counselling.Led APAC Digital Community of Marketers: Guided a regional community by sharing market insights, trends, best practices, and successful project case studies, fostering cross-market knowledge-sharing.

Leading the key accounts for NBA, Diageo, Nike and developing new businesses for the Shanghai Studio.

The work that i assist clients in doing includes the followingBrand DevelopmentCollaborating with clients to develop content for CMS-enabled mobile responsive brand sites, performance tracking of brand within its own digital ecosystem, marketing budget optimization.Management I manage a team of 5 to assist me in the delivery of work for multiple clients. Together with my team, we work with multiple disciplines ranging from Creative, Planning,Tech and Analytics and SEM/SEO to provide our clients with the right direction in their efforts to improve and optimize their brand.Clients ManagedClients that i had the chance to service include the following:- Fendi- Shell- Air China- Skype- Sixt- Nestle- Dove- Lux- Lifebuoy- Dow Corning

After my 7 months stay in Shanghai, i returned to Singapore, still managing the same clients, on a remote basis.Brand DevelopmentA new challenge for an established high fashion luxury brand to develop a CMS enabled for both a responsive mobile site and e-commerce ready build. Taking the agency lead to consolidate and align all disciplines for the brand.Client Managed- Fendi- MGM Macau- Nike- Audi

The work that i assist clients in doing includes the followingBrand DevelopmentTogether with my team from the different disciplines, we helped our brands with their digital market entry strategy, through revamping the site, and through brand campaigns on the site and social media(Weibo) in order to build up the brand in a high growth market for outbound travel and entertainment industry.Client Management Frequently flying to Shanghai and Macau for client meetings to reduce the fatigue and remoteness of working with clients from different regions. Clients ManagedClients that i had the chance to service include the following:- MGM Macau- SAP - Converse- Nike

Email marketing campaign and management was how i honed my craft. Brand DevelopmentEnsuring the marketing and brand guidelines for a email marketing campaigns running on a regional scale. Keeping the consistency and quality of branding communications across the Asia pacific region.Developing and updating the marketing content for live events to keep consumers updated on the developments happening on ground in the event.Clients Managed- HP- SAP- Converse- Glenlivet