Leadership of Kimco's new B2B Marketing Operations team. This specialized group will focus exclusively on business-to-business marketing strategies, providing dedicated support to our leasing and specialty leasing efforts across all regions. This team is a direct response to the evolving needs of our company, particularly in providing robust leasing support and building upon our successful leasing lead generation programs to date. A key focus of the B2B Marketing Operations team will be to expand our lead generation efforts, working closely with our regional marketing directors and our leasing teams to develop and implement targeted marketing strategies aimed at filling vacancies more efficiently and with the right tenants. This means not only working with brokers but also tapping into new retail concepts, franchisees, temp and popup concepts, and other potential tenants as well as new digital and database marketing tools and tactics.

• Direction of all business-to-business and business-to-consumer marketing execution across 200-plus retail real estate properties than encompass Kimco’s Northern portfolio. This encompasses every detail, including initial goal-focused strategy with key stakeholders, content creativity, design oversight and final execution through selected marketing formats, followed by results-based assessments.• The diversity of both business to consumer and business to business strategies is designed to enhance both shopping center- and tenant-focused customer traffic as well as the lease of vacant spaces. There is a naturally symbiotic, mutually beneficial relationship between the B-to-B and B-to-C endeavors.• Oversight also includes development of contact databases with broker and retailer stakeholders, social media and programmatic web advertising, email marketing, print advertising, property-level signage awareness, video direction, public relations and sales and marketing presentations.• Oversight of detailed property-specific marketing budgets and external supporting agencies• Responsible for the company-wide strategy and launch of Kimco’s tenant-focused marketing campaign, leveraging Google Search and Facebook advertising for individual tenants. The campaign is resulting in metrics far exceeding industry standards and is enhancing tenant perception and awareness in their markets.• Responsible for the oversight and optimization of Kimco’s Resquared and RetailSphere leasing technology tools for lead generation.• In-depth collaboration and strategy development with all departments, including leasing, property management, construction, development and finance.

• Leadership over new and retained business generation strategy executed through my all-encompassing communications, content and product marketing skills, combined with intricate subject matter knowledge. This one-stop-shop approach incorporates fluency in the target market; hands-on messaging, content creation and delivery for design; proofing and quality control; project execution through chosen marketing medium; response tracking; data dissemination; and follow-up.• Direction and execution of all business to consumer, business to business and internal communication strategies.• Responsible for developing, nurturing and distributing residential mortgage leads across corporate and loan officer accounts whether for purchase, refinance or renovation.• Rapidly expanded the company’s UnionDirect and corporate mortgage discount program nationally through marketing and business development strategies and obtained Mid-Island’s largest-ever clients: the 670,000-member New York State United Teachers (NYSUT), 120,000-member Massachusetts Teachers Association and 100,000-member DC37 accounts.• Launched and manage Generation M mortgage loan originator training and career development program• Launched company's first-ever CRM, Salesforce. Recently oversaw deployment of and now managing OptifiNow CRM.• Expanded corporate discount program to local small businesses and related associations• Launched company’s first-ever consumer-focused Facebook and web advertising campaigns, bolstering loan pipeline.• Overhauled and modernized company's e-mail marketing strategy and database for greater brand awareness and lead generation.• Direction and execution of all marketing campaigns, including email, web, print, strategic corporate partnerships, webinars, seminars, conferences, presentations, press releases and surveys.• Obtained mortgage license in order to support and understand business better.• Supervision of all marketing and business development team members.

• Responsible for the creation, strategy and direction of all external and internal marketing and communications initiatives across multi-faceted Arbor companies, which serve the commercial and residential real estate financing, servicing and investment industries.• Responsible for all marketing content-related items, including business strategy and analysis, schematic development, copywriting, proofing, executive approvals and final distribution, all with goal of driving new business and retaining clients or engaging employees. • Oversight and execution of all marketing content-based initiatives, including e-mails, direct mail, public relations, advertising, videos, proofreading, brochures, advertorials, website copy, social media, investor relations, corporate intranet copy, internal corporate communications, executive ghostwriting and contributed articles, white papers, newsletters, sales presentations, business operations presentations and convention booths and banners.• Developed revolutionary SEO-focused, paid-content initiative for new website.• Spearheaded development and rollout of company’s new corporate intranet and video series, tying together disparate nationwide subsidiaries under one cohesive umbrella and establishing new corporate culture through information about fellow employees and sister companies. Responsible for corporate intranet’s minute-to-minute update, including copywriting and executive communications.• Strategized, developed and executed several internal operation and human resources enhancements by bringing together disparate internal stakeholders and driving results with communication initiatives.• Established greater editorial placement for company’s funding transactions and their related loan originators throughout real estate industry via more dynamic press releases and long-standing and strong industry media contacts.• Responsible for client-focused sports engagement programs, nurturing repeat business.