Christopher Papazian Email & Phone Number

Burlingame, Ca, Us

CrossChannel Advisors is a London-based digital media company and strategic advisory service focused on assisting client businesses achieve successful regenerative growth through adaptation of next-generation digital transformation, best-of-class standards in both Corporate Social Responsibility (CSR), Sustainable Development Goals (SDG), cross-border conscious branding, and omni-channel commerce. Our global teams are based in London, San Francisco and Berlin to provide clients transformative leadership with comprehensive strategies, frameworks and agile tools to better compete in today’s always on 24/7 digital world.

San Francisco, California, Us

GoCoffeeGo brings together the top award-winning coffee roasters into one site with one easy checkout. All coffee beans are fresh-roasted to order and shipped the same day, direct from the roaster to you. Having completed a five-year contract for GoCoffeeGo from 2008 to 2013, I was brought back at the end of 2018 to revamp and modernize its national marketing efforts. Select accomplishments:• Led marketing and web development teams in the site redesign and company logo refresh, including UI/UX improvements, copywriting, design aesthetics, and SEO/SEM optimization. Beneficial results include a 31% increase in overall monthly sessions, bounce rate reduction from 78% to 34%, average session duration increased by 22%, average pages per session increased to 3.6, new coffee subscription signups improved by 28%, and coffee-related (organic) page-one keywords up from 34 to 1109. • Implemented retargeting functionality to digital marketing campaigns, resulting in an additional $2M in revenue through sidebar/banner advertisements and affiliate marketing promotions.• Decreased CPA (cost per acquisition) from $52 to $16 within the current 11-month period.• Expanded brand awareness and potential customer base by 31M, securing ecosystem partnerships with Bloomingdale’s and eight major U.S. supermarket chains across the eastern coast.

San Francisco, California, Us

Mountain View, California, Us

(6-Month Part-Time Contract)Intuit Inc. is an American business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. As the senior communications partner for the information security team, I worked to promote Intuit’s technology announcements in a consistent, targeted manner to internal audiences across five global offices, executive leadership, and board members. Select accomplishments:•Served as the primary communications partner for Intuit’s 300-member Information Security department, responsible for working with subject matter experts on creating cyber-incident reports, security blogs, and announcements on behalf of the Chief Information Security Officer and Vice President of Cybersecurity.•Revamped the department employee communications strategy and delivery models, resulting in a 36% improvement in all-hands attendance and increased email open rates by almost 2X.

San Francisco, Ca, Us

Limos.com's mission is to offer our customers fast and easy access to unbeatable prices for limousine and chauffeured transportation services for all types of occasions worldwide. At Limos.com, I helmed all the marketing activities for 6 different brands, from social media and digital campaigns to advertising, partnerships, and creative projects. My responsibilities included developing plans to help establish the brand, allocating resources to different projects, and setting short-term and long-term department goals. Ultimately, I ran the marketing department in ways that promoted higher profitability and competitiveness.Select accomplishments:• Collaborated with business development teams for marketing asset creation, contract negotiations, and technical product demonstrations, resulting in a +52% increase in cumulative revenue plus 11 new affiliate partnerships.• Planned, implemented, and managed search engine marketing campaigns including keyword selection, dis-play retargeting, and web banner copy, resulting in a 4.3X ROAS (return on ad spend) for the annual period.• Built and managed co-promotional partnerships with Carnival Cruise Line, David's Bridal, Live Nation Entertainment, Shoreline Amphitheatre, and the Rugby World Cup Sevens (World Rugby).• Directed the production of video and graphic assets including copywriting and storyboarding/graphic layout which resulted in elevating global brand awareness impressions by 11 million at the 2018 Rugby World Cup Sevens in San Francisco and approximately 12 million regional impressions during the six-month 2018 Live Nation concert series at Shoreline Amphitheatre.

SportsCouncil SV is the world's first truly “global and exclusive” network of sports and tech executives gathering major technology companies, pro teams, team owners, VCs, influencers, and sports startups. As the Head of Marketing, it was my responsibility for overall marketing results for SportsCouncil. I oversaw marketing strategies and efforts in order to strengthen the company's market position and achieve the desired business goals.Select accomplishments:•Managed the day-to-day promotional marketing activities contributing to a monthly +12% average increase in new subscribers/followers per month since the initial one-year period.•Negotiated in and assisted in business development efforts in signing up over 30 professional sports teams and sports technology companies for association memberships by authoring numerous presentations and collateral pieces articulating its unique value proposition.

Ca, Us

Money's Edge was a news and forum website dedicated to the Alternative Finance Industry. Money’s Edge at the time was looking for an industry-savvy marketing veteran to completely steer their marketing operations towards a newer direction. I was tasked with providing direction, guidance, and leadership to the marketing department in the complete revamp of the operations. Project goals were achieved earlier than the allotted 12 months.Select accomplishments:•Increased monthly unique visitors to the news site from 1,500 to 172,300 through online channel promotions, exclusive conference coverage, and mobile marketing campaigns.•Appointed by CEO to additionally lead marketing efforts for Fund364, a peer-to-business (P2B) crowdlending platform for short term business loans.

Palo Alto, California, Us

• Scripted, storyboarded, and personally narrated a company info-graphic video on the Locomotome science, which generated 140,000 views within the first five-month period and attributed to 30,000 global participants volunteering in the scientific study to help improve its accuracy. • Pitched and earned scientific advancement segments/articles to the media resulting in coverage on CNN, CBC News, Discovery Channel, Science Channel, BBC America, and thirteen different scientific periodicals.• Worked proactively with senior executives to promote industry-leading initiatives, market positioning of flagship medical device prototype, and increased overall positive industry awareness for the company.• Pitched and secured preliminary technological partnerships with Garmin, Jawbone, Withings, and Xiaomi for the integration of the Locomotome science in their next-generation activity trackers once clearing 95%.+ accuracy.

San Francisco, California, Us

• Formulated weekly competitive analysis on company offerings versus competition dealing with price points, special offers, coffee region supply, estimated roast dates, and domestic shipping offers to keep company positioned as best quality/value ratio combination.• Pitched and earned media coverage on Real Simple, Bon Appetit, The New York Times, Organic Spa Magazine, The San Francisco Chronicle, and six online media websites covering luxury trends in food, fashion, and travel. • Managed annual marketing budget, resulting in a 16% sales increase YoY with an 8% customer traffic increase. • Implemented retargeting functionality to eCommerce website, resulting in an additional $2M in revenue through sidebar/banner advertisements, retargeting, and email marketing promotions. • Revamped loyalty program in growing enrollments from 4,000 to 29,000 active customers with annual sales from loyalty program from 6% to 14% of overall revenue.• Created animated video series on alternative uses for coffee grounds around the home and garden to promote green initiatives that are aligned with concerns of the customer base, utilizing elements of humor and vivid visuals to increase persuasion, “spreadability” across social media communities, and content “stickiness".

• Enhanced cumulative investment portfolio growth by 18% YoY for 2005-2007 by broadcasting promotional offers through offline/online channels, client success stories, and testimonial videos. • Led external communication campaign logistics, including media plans and tracking, presentation copywriting support materials, and pre/post-campaign evaluations across complex markets. • Collaborated with the creative services team to storyboard, script, and develop quarterly Town Hall presentation decks, executive (CEO & CFO) announcement webcasts, and celebratory milestone achievement videos for internal communication projects. • Provided executive communication support to the CEO, COO, and CFO through the development of executive visibility programs, internal communication platforms, including webinars, onsite meetings, listening sessions and blogs hosted on the company intranet. • Consolidated 7 databases into 1, including data scrubbing for records validation and reduced decay rate, saving $60,000 per year in administrative costs.• Expanded the marketing and communications team from 3 members to 15.

• Implemented traveling press tours across the United States and Canada serving as the primary evangelist for the company’s product lines. Earned major coverage and awards for Iriver's flagship iMP-350 “SlimX" pro-duct with CNN, Discovery Channel, Science Channel, MSNBC, Wall Street Journal, PC World, CNET & BBC America. • Assisted sales and business development teams in promoting flagship products leading to brick and mortar product placement in Best Buy, Costco, Radio Shack, Target, Walmart and Sharper Image stores. • Worked with sales teams on aggressive advertisement campaigns, retail end cap display placement and aesthetic packaging designs, exceeding the 200,000 goal units of the iMP-350 SlimX product being sold within the first year. • Built technological and co-promotional partnerships with Atari, Warner Brothers, DataPlay, and MTV. • Collaborated with the R&D team to formulate a global launch strategy, competitive analysis for feature/functionality and price-point analysis, box/thermoform packaging designs, and product life-cycle management.

• Directed all facets of trade show exhibition at telecommunication industry conferences including securing main stage product presentations, and media interviews during GSM Global Congress and CTIA events. • Led internal communications and channel strategy to effectively reach, inform and engage the company’s more than 450 employees across seven countries within North America and European regions. • Managed the annual marketing budget of $2.1M, including monthly reporting on campaign ROI to executive leadership and proposed modifications to further optimize results.• Collaborated with the R&D team to author numerous assets for internal and external use including marketing collateral, video scripting/storyboarding, press releases, competitive analysis feature/functionality versus price point and ghost-written three white papers for the CTO.

Master'S Degree, Communication Management (Mcm)

Bachelor Of Arts (B.A.), Political Science