• Oversee the strategy, planning, execution and supervision of the overall customer experience for all locations, delivering a seamless experience across all stages and touch points in the customer journey• Coordinate with in-store leadership to drive sales and meet quotas• Oversee the sale and execution of all private events and to manage sales software to keep all accounts, payments, schedules and tasks up-to-date, as well as generate leads through building strong community relationships while holding teams accountable within a disciplined follow up/referral procedure• Seek out and develop long term relationships with outside brands to strengthen the company’s market prowess in the industry• Oversee the onboarding of all new hires and process bi-weekly payroll• Curate development plans for all leadership as well as provide hands on training for front line teams• Develop and maintain standard operating procedures for all departments including marketing, accounting and customer-facing operations• Guide overall operational and marketing strategies for all locations and synchronize efforts to execute the vision across all departments utilizing social media campaigns, email marketing, text marketing, website SEO, grass roots action plans, and Google ads• Utilize Excel to capture and record data as well as produce valuable analytics of behavioral metrics and projections of sales and expenses

• Exceeded yearly sales quota in 2015, 2016, 2017, 2018, and 2019; 2020 company was partially closed for COVID-19• Sourced, screened and onboarded candidates to build teams in all departments while overseeing the scheduling, training and performance reviews for all teams (40 employees)• Managed financial strategy and cash flow to maintain reserves as well as, invest in improvements or new opportunities• Personalized development plans for management team and provided hands on guidance with high level managerial functions including P&L courses, culture management, and efficiency training• Managed the sale and execution of private events and generated prospects through regional market research, discovering decision makers and their needs, negotiating budgets and promptly closing • Led both strategy and financial review meetings with ownership and all operational departments on weekly, monthly and quarterly basis• Developed marketing method that combined personalized service with technology to vastly increase database of influential clientele that resulted in multiple record sales years as the program grew in size and impact