Christopher Peer Email & Phone Number

The Director of Multimedia Strategy & Sales Process will spearhead and drive the opportunity space for Gatehouse Media and our clients’ digital & traditional media presence; creating innovative ideas that bridge mobile, social, traditional and all forms of digital media to provide solutions and services that are driven by consumer insight. In addition the DMSSP will also be instrumental in the transformation of one of product sales to a product agnostic diagnosis focusing on targeted audience and fulfillment of clients growth strategy. The Director of Multimedia Strategy & Sales Process is not only a visionary, but also a strategic go to market role– on the bleeding edge of the digital domain, staying on top of and ahead of the latest digital trends and how they can be effectively presented to our clients. Accordingly, the Director of Digital Strategy will synthesize how digital interactions fit into broader consumer activities and be able to articulate digital concepts and solutions in a clear and compelling way to internal and external clients. It is also paramount of importance to evaluate and revaluate existing product suite to capitalize on product growth trends. The Director of Digital Strategy will lead the sales units in providing strategic consulting services to our valued clients.

Fairport, Ny

• Identify and create additional growth opportunities in the digital space from planning to execution that fit our current and future customer base. • Cultivate a strong sales pipeline by creating, maintaining and growing key agency and client relationships at all levels through in person & remote meetings.• Develop reporting to identify and maximize opportunities to drive conversion and sales• Manage and maintain websites to support business initiatives for an ever changing digital space• Identify and execute opportunities to optimize client (end consumer) experiences across all devices• Align with Propel, digital leadership, marketing, IT, and other internal teams to ensure the product suite meets todays ever changing digital space.• Track and report daily calls, proposals, and closed business. Apply learning from post-campaign data to optimize future programs.• Build, maintain, and exceed ad revenue vs. budget. Develop a strategy for long-term sustained success.• Lead new business efforts for Gatehouse’s Digital Strategy team & promote the full suite of digital services.• Actively identify digital opportunities from existing client roster and pursue in collaboration with traditional sales team.• Integrate with Propel Marketing Services on All-Agency opportunities and serve as digital specialist during brainstorms and presentations.• Work in close collaboration with the Propel team to develop the product suite & strategy for our clients.• With internal & external teams, manage ongoing client relationships and identify growth opportunities.• Work with Senior Director to forecast digital revenue and set goals.• Represent Gatehouse with enthusiasm and integrity.Collaborate with the team to create packages and sales materials, demonstrating Gatehouse’s offerings and thought leadership in digital.

Rochester, New York Area

Buffalo/Niagara, New York Area

Conduct post-training ride alongs with reseller managers, reps and trainees, helpdevelop detailed development plans. Assist with any aspect of a new product introduction. Provide support across the reseller channelsupplier to organize full process & product introduction materials readiness for effective productintroduction across multiple channels Assist in the on-boarding of new Resellers. Work with internal LocalEdge departments and the resellerto identify and resolve issues to ensure a smooth start up. Assist as needed in the introduction of newproducts to the Reseller channel. Travel to designated areas as required and perform other related duties as assigned. Manages Reseller relationship and participate in the development, training, and penetration of newproducts designed to reach non-traditional segments. Effectively transfer practical knowledge of all aspects of the Localedge sales process and how that willintegrate with established sales practices at the reseller level. Uses effective time and project management to ensure proper services is provided to the necessaryaccounts within the agreed upon timeframe. Train on all aspects

I play a critical role in selecting and developing two sales teams; ensuring a high level of digital product knowledge to meet customer needs. Key accountabilities include: • Execution of the Digital sales plan in the Panama City, FL & Dothan, Al areas. • Direct a team of digitally savvy reps ensuring that revenue retention, new business development and new product launch goals are achieved. • Maintain the highest product and value proposition knowledge to develop their outside sales team to high performance. • Ride extensively with reps to develop my team and assess market conditions, recommending changes to drive success. • Conduct periodic reviews to ensure individual and campaign pacing and forecasting.

 Driving triple digit sales growth of digital products thru ride-alongs, training and tracking Maintaining a mastery level of digital knowledge and applying that knowledge to transition all sales and non sales personnel in the Gulf Coast  Ensuring sales managers and consultants have product knowledge and value selling skill to present robust digital packages to clients Identifying non-traditional segments in order to drive results utilizing our digital portfolio Recruiting digital consultants and managers utilizing digital platforms Restructuring sales teams into SIC vertical selling channels in order to distinguish ourselves as industry experts in a highly competitive digital world Conducting digital seminars/Q&A for local business owners assisting them in their digital transformation Presenting digital solutions to large groups including organizations, boards, investors and executive teams

Transitioning a sales team from selling tradition print media to the rapidly-growing internet products through SEO and SEM (including Google, Yodle, Yahoo, Bing, Marchex etc.)Responsible for achieving division sales objectives in compliance with sales proceduresResponsible for cultivating and developing 38 million in print revenue and $7 million in internet revenueRetain, hire, and develop sales teamsBuild and maintain relationships with telephone and internet executivesCoach and develop sales representatives daily while holding them to stringent standardsDaily interaction with clients to ensure relationships are handled and matured with the utmost integrity

Occupied this position during a time of company-wide sales strategy and pricing program changesResponsible for developing training materials and for pricing on training programs utilizing the Master Stream Sales ProcessResponsible for division compliance with sales proceduresProvided sales training to sales representatives

Handling and planning over one million dollars in annual yellow page revenuesEstablishing and maintaining relationships with over 300 local business ownersGenerated revenue by turning non-advertisers into advertisers through the effective development and presentation of yellow page and internet solutions

Responsible for acquiring new accounts through prospecting and continued development of current accountsEstablishing and maintaining direct relationships with business decision-makersDeveloping and presenting marketing opportunities for businesses with the use of Power PointEnsuring efficient application of marketing budgets for area businesses

T.G.I. FRIDAYS; Achieved position of Sales Manager by advancing from the entry-level position through commitment to exceeding goalsRelating sales techniques to employees, specifically suggestive selling, up-selling, and steps to turn casual guests into lifetime patronsTransforming the role of servers from order takers to individual representatives of the company who are committed to maximizing sales and guest satisfaction

Johnson Island

OVERVIEWMilitary police protect the lives and property on Army installations by enforcing military laws and regulations. They also control traffic, prevent crime and respond to all emergencies.JOB DUTIESLaw enforcement patrols Interview witnesses, victims and suspects in investigationsCrime scene security and processingArrest and charge criminal suspectsREQUIREMENTSThose who want to serve must first take the Armed Services Vocational Aptitude Battery, a series of tests that helps you better understand your strengths and identify which Army jobs are best for you.TRAININGJob training for military police requires 20 weeks of One Station Unit Training and on-the-job instruction in police methods. Part of this time is spent in the classroom and in the field.Some of the skills you’ll learn are:Basic warrior skills and use of firearmsMilitary/civil laws and jurisdictionInvestigating and collecting evidenceTraffic and crowd control Arrest and restraint of suspectsHELPFUL SKILLSInterest in law enforcementAbility to make quick decisionsRemain calm under heavy duressAbility to interact well with peopleREQUIRED ASVAB SCORE(S)Skilled Technical (ST) : 91

Packaging Science

Packaging Science

Activities and Societies: Phi Sigma Kappa