• Led and developed U.S and Canadian sales forces on strategic programs and initiatives that would insure the brand hit sales targets and drove revenue in the North American marketplace.• Developed and implemented strategies to maximize profitability, increase sales, and improve market share in highly competitive markets.• Led cross-functional teams to develop strategic plans for product launches and promotions across multiple channels.• Worked closely with Finance and Demand Planning teams to ensure that the business remains profitable, while also maximizing optimal inventory levels.

• Coordinated with marketing team to develop promotional materials for product launches.• Coached, trained, and motivated staff to meet or exceed aggressive sales goals.• Monitored sales performance on consistent basis, initiating corrective action as required.• Developed incentive plans to motivate sales staff to reach revenue goals.• Leveraged data and analysis to guide business decisions.

• Led team of sales professionals to exceed quarterly goals for revenue growth.• Developed and implemented successful sales strategies to increase market share in assigned region.• Prepared sales forecasts to develop tactical plans to meet goals.• Led sales meetings to educate sales personnel on product features and usage benefits.

• Provided leadership in developing long-term relationships with major customers resulting in increased revenue streams.• Demonstrated ability to analyze sales data, identify opportunities for growth and develop strategies to capitalize on those opportunities.• Created detailed reports summarizing account activity, progress towards goals, sales forecasts and recommendations for improvement.• Collaborated with other departments such as finance, logistics and engineering on projects related to existing key accounts.

• Managed independent and key accounts (Academy, JC Penney, Atwood's) in Texas and Oklahoma.• Increased profitability within accounts by cross-selling additional products or services.• Provided exceptional customer service by responding promptly to inquiries and resolving issues quickly.

• Sold to and managed major and independent accounts within assigned territory.• Conducted product knowledge sessions on an ongoing basis, including one-on-one and group seminars.• Executed promotional and marketing activities for key new product launch (Nike Air).• Worked with Regional Shoe Coordinators and store management to prepare and participate in “Vendor Days” and trunk shows to create brand and product awareness.

• Worked with buyer and various vendors on seasonal buys and special orders• Prepared enticing visual displays using mannequins, fixtures, aisle tables, and build-ups• Assisted in maintaining accurate inventory control system.