Christopher Picanso Email & Phone Number

Blackstone, Ma, Us

Blackstone, Ma, Us

United States

Blackstone, Massachusetts, United States

Providing digital content and marketing tactic insight to small and non-profit business owners navigating the changing waters of buyer education, program analytic tracking, and opportunity conversion.

Massachusetts, United States

Led the development and implementation of a comprehensive digital content strategy and portfolio build out, leveraging research-based source material into both online as well as offline formats for emerging and established tech vendors globally.* Increased sales opportunities / closure by ~25% YOY by adding digital services upgrades.* Managed team of 22+ content creators, including web/assessment tool developers in Toronto and the UK, graphic designers in both the US and Costa Rica and video producers in the US.* Oversaw content production, from ideation to execution, ensuring high-quality deliverables within budget and on schedule in conjunction with the global IDC project managers in Custom Solutions.* Identified and implemented innovative technologies and platforms to optimize digital content distribution and engagement for clients, resulting in a 30% increase in user interaction with non-PDF content and a 25% improvement in conversion rates for lead-gen into Hubspot, Marketo, etc.* Implemented advanced analytics and performance measurement tools based off Google UA/GA4 with visualization done at Google Data Studio for client real time data access.* Collaborated with cross-functional teams, including client sales and marketing, to align digital content initiatives with overall business objectives, driving brand awareness and customer acquisition through business development support for IDC global sales.* Developed and curated the global brand management program to maintain correct logo, content usage and approvals for all clients in their marketing programs.

Framingham, Ma

Strategic project leader and manager in content marketing strategy and project management. Led high-performing teams, streamlining operations, and aligning cross-functional initiatives with overarching client and corporate business goals. Integrated innovative content marketing techniques with data-driven insights to drive brand visibility and engagement.*Built out and managed a team of US-based project managers, content editors, graphic designers, and video producers, delivering complex and high-profile projects to tech vendors in all market segments, ensuring effective coordination, timely completion and client satisfaction.*Implemented standardized project management processes and methodologies, improving efficiency, and streamlining operations both in the US and globally.*Oversaw the development and execution of specific deliverable project plans, including resource allocation, budgeting, and risk management, resulting in on-time and within-budget project deliveries.*Developed and initiated the build out of an internal graphic production team to reduce cost and increase speed vs historical third-party outsourcing.*Managed roll-out of the video production program, hiring a producer / editor to add to the client product offering as well for internal IDC corporate marketing production. * Developed and curated the IDC global brand management program to maintain correct logo, content usage, and approvals for clients’ marketing programs.* Managed the global translation team, producing client created deliverables in a target language in print, mixed media, or digital format.

Framingham, Ma

Managed a team of US based project managers in partnership with the Editorial team to develop and deliver projects to tech vendors in all market segments, ensuring effective coordination, timely completion and client satisfaction.* Reviewed and optimized existing processes, introducing automation and best practices that led to a 20% improvement in efficiency measured in project timeline compression.

Framingham, Massachusetts, United States

Managed relationship with the top technology companies in the US as well as abroad to deliver custom projects utilizing IDC Analyst research

Demand Generation

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Bachelor Of Science, Journalism