• Partnering closely with Product and Sales teams to develop new high growth B2B SAAS products for construction supply chain customers• Researching, Identifying, and managing multiple marketing segments across several different buyer personas and different industries• Identify market opportunity, develop go-to-market strategy, and launch new product offering targeting a new user persona and workflow• Develop new pricing strategy for over 600 SKUs to accommodate for new system requirements and improve pricing compliance while increasing ARR by more than $2 Million

• Partnered closely with Product, Design, and Sales team to expand business by developing new and innovative products for customers in mountain and other destination communities.• Identified need for and created marketing strategy targeting key customer segment, increasing email open rate by 8% and click rate by 1.5% • Spearheaded lookbook development to increase company and product awareness while replacing high-cost catalog saving the company $20,000• Developed automated process for gathering client contact information at trade shows, reducing labor cost for tracking client information and increasing accuracy

• Analyzed pharmaceutical research protocols and created competitive proposals in conjunction with scientific technical teams, business development directors, and project managers • Led daily global client meetings analyzing pharmaceutical research budgets and translated client needs to multiple internal teams to increase client satisfaction• Developed a global pricing strategy with laboratory and logistics teams improving budget consistency• Performed market analysis to maintain competitive company strategy • Collaborated with senior leadership to re-design warehouse operations after immersing myself in kit-packing processes following cyber-attack creating efficiencies and eliminating production backlog• Trained new global employees weekly on processes and how to build clinical research proposals• Led team to develop efficiencies between Eurofins Central Laboratory and Eurofins Bioanalytical Services proposal departments after merger