Christopher Preston Email & Phone Number

San Francisco, California, US

General manager for the Active Cash, Reflect and Bilt Co-Brand Credit Card products which includes strategy development, P&L ownership and the end-to-end customer experience. Leading a product management team responsible for the overall strategic direction and thought leadership for the cash-back and non-rewards businesses. Developing strategies to achieve.

San Francisco, California, US

Led the New Product Development team for the Consumer Credit Card business. Managed a new product development team responsible for developing and innovating around new products and capabilities drive incremental revenue growth. Developed strategies to achieve market growth objectives and accelerate balance growth and profitability. Drove new product.

San Francisco, California, US

General manager for the College, Secured and Non-Rewards Credit Card products including strategy development and P&L ownership with accountability for ~$5B in assets and ~$700M in revenue. Leading a product management team responsible for the overall strategic direction and thought leadership for the business. Developing strategies to achieve market growth.

San Francisco, California, US

Developed the strategic vision and providing thought leadership for a $2.3B direct auto lending portfolio. Direct and own the creation, evolution and delivery of the product strategy. Managed the existing product line throughout the product lifecycle, in support of organizational strategy and objectives. Maintained product P&L, achieving market share.

Charlotte, NC, US

Manage and drive the product innovation process to help deliver superior value propositions for a $40B+ deposit portfolio, $6B+ lending portfolio and 3.5MM small business customers. Lead ideation strategy, pipeline management and management routines to ensure a robust queue of new opportunities. Drive customer/market research, business case development and.

Charlotte, NC, US

Driving thought leadership to identify the borrowing needs and emerging trends within the small business segment for a $6B+ lending portfolio and 3.5MM small business customers through voice of customer research, analytics and competitive intelligence. Leading a strategy team responsible for translating existing & emerging financial and business management.

Charlotte, NC, US

Led strategy development for Small Business Credit Card including management of a $40MM+ marketing budget and a 10 person strategy team. Responsible for strategy development and transformation efforts for a diversified $7B+ credit card portfolio including: Acquisition & Portfolio Marketing Strategy, Segmentation Strategy, Servicing Strategy and Retention.

Charlotte, NC, US

Developed strategic vision and provided thought leadership for Small Business Lending Portfolio Marketing. Responsible for all Portfolio Marketing initiatives for a $12B+ Credit Card & Loans/Lines portfolio which included: Cash Strategy, Retail Marketing, Revenue Enhancements & Retention Strategy. Managed a $15MM+ budget and 15 person marketing team.

Charlotte, NC, US

Managed all retail activation and usage activities for the Bank of America $52B credit card portfolio for Core and Rewards products. Managed a $15MM budget and a 5 person marketing team driving increased incremental activation & usage by executing strategies to improve customer loyalty and profitability in all stages of the customer lifecycle.

Charlotte, NC, US

Provided thought leadership and strategic direction for integrated direct marketing campaigns to high potential segments of the Consumer customer universe. Managed a 2 person marketing team responsible for the acquisition and retention of key customer segments and local planning opportunities focused on driving consumer deposits growth. Managed an $8MM.

Atlanta, Georgia, US

New York, NY, US

Bachelors, Finance

Mba, Marketing