Christopher Probst Email & Phone Number

Eden Prairie, Mn, Us

Marketing Strategy | Digital | Print | Experiential | Display | Photo | VideoLead the strategic and creative direction in the marketing group at Cambria in digital, traditional and experiential media. Drive content strategy and delivery that supports overall vision. Partner with social and digital teams to deliver best-in-class creative work. I lead a team of 25+ creatives and marketing savvy pros, driving lead demand and lead generation throughout the organization.Provide overall creative vision for high level brand campaigns and ad buys targeting trade and consumer audiences. Deliver marketing collateral/campaigns for design launches / partnerships with brands like Gensler, The Home Depot, Room & Board and many more. Drive strategic partnerships with The Minnesota Vikings, Northside Boxing Club, University of Minnesota, Sanford International, Minnesota Twins and more.RECENT WORK:Website Rebrand - complete rework of existing Cambria brand which services 19 audiences (B2B // Consumer) on average of 500k visits per month. My work includes strategic digital direction - look and feel, voice, visuals, user experience research and design, SEO rework, site optimization and content strategy.20th Anniversary 'be REVOLUTIONARY' campaign - overarching campaign to support Cambria's 20th Anniversary with a set of 20 new designs. My work includes: brand concept, marketing strategy and creative execution in all channels - digital (website, display ads, email, social), traditional (small and large format), and experiential (events, sponsorships, activations, trade shows).The Mark of the Legend Campaign - campaign to drive education and awareness targeting trade and consumer audiences. My work includes development of overarching marketing and creative strategy in key business pillars of craftsmanship, performance and service. Execution primarily in display and co-op advertising, along with in market channel advertising.

Marketing Consultant - B2B and Direct to Consumer | Brand Building | Content Creation & Execution | Advertising | Multi-Channel Digital Strategy | Creative Direction | Website Strategy | Website Production | Video Production | Photography Production | Digital SignageI partner with diverse brands to deliver compelling creative and to captivate audiences through digital marketing and content strategy/execution. Brands I have recently worked with include: Regis Corp, Stratasys, Samantha Brown Travel, Beyond Borders Wild Life Conservation, Whiplash Creative, Hair Rx, Risdall Marketing and many more.

Bloomington, Minnesota, Us

Provide marketing strategy guidance and leadership to support growth at OHF.

Chanhassen, Mn, Us

Responsible for leading internal marketing and creative agency to support Life Time brand and marketing campaign development. Management of team of 50+ supporting 21 businesses with a focused approach on brand strategy, content strategy, content creation (photo/video studio management), user experience, digital support - SEO/SEM, Lead/Demand generation, web, mobile, email and social campaigns.Manage, from concept to live production, a complete digital signage network including40+ screens / 17 zones featuring unique content currently scaling to reach over 1.5million members. From print to digital, cost savings estimated at $1 million/year.Leader and partner in a complete refresh of the Life Time brand, from initial customerconcepting through style guide development to in-club campaign production.Manage luxury brand marketing strategy creative work for 21 businesses inside the LifeTime parent company at a budget of $6+ million/year.

Eden Prairie, Minnesota, Us

Responsible for global brand development and maintaining brand integrityexecution for national network through creative design strategy and implementation on tv, website, mobile and print initiatives.Manage team of producers, website designers, copywriters, art directors, motion graphics,on-air promotions, web video, show support & digital Imaging departments - resulting in multiple years of consecutive positive EBIDA gains, unprecedented at ShopNBC.Create and manage high level promotional/brand integration strategies designed to increasesales using multi-channel mediums. This includes introduction of site-wide web video and web design, email campaign support, mobile platform video development and print marketing support.Manage teams to develop and execute comprehensive global brand marketingcampaigns. Includes established multi-million dollar lines, new productlaunches, cross channel strategies, multi-media marketing campaignsPrevious progressively responsible roles within the organization: Creative Director, Director of Marketing - TV Creative/Sales, Director On Air Image, Brand Design Director, Marketing Promotions Director

Executive Producer for all aspects of production including creative, writing,editing, coordination and staff supervision producing over 2,000 1min. spotsannually saving over $4 million in production costs.Created innovative national/international television commercials/promotionin coordination with buyers, producers and vendors to drive viewership.Developed and managed successful promotional campaigns designed toeffectively reduce costs, attract viewership and maintain brand. These shows include: "This Day on HSN", “What’s to Watch”, “Shop Talk Promos”.Supervised a production team and editing staff to produce original promotionalspots exceeding HSN sales expectations by $1.82 million per year.

Supervised copy writing, editing, production & promotion for all news and special series programming, improving station ratings from #3 to #1 in market.Executive Producer for over 500 spots, plus year-end sales tapes and specials. Expertise utilization of all camera, lighting & audio equipment for the production of promotional spots and assisted in management of WTSP promotional events.

Managed all aspects of operations for 50+ promotional events annually.Interviewed winners, supervised media check presentations and wrote press releases distributed statewide - resulting in increase in lottery revenue each year.Creation/Supervision of “Regional Winners Program”, “Walk-to-Win” promotion and lottery newsletter - helping generate 15% growth in business awareness.

Bachelor'S Degree, Communication, Journalism, And Related Programs

Cdmp, Digital Marketing

Digital Marketing Fundamentals