Director Of Content
Global Engagement Center (Gec)
Washington D.C. Metro Area
As the Chief Content Officer (CCO) oversees all content initiatives, both internal and external, across multiple platforms, including social media, satellite television, radio, film, and print and in various languages (Arabic, Urdu, Somali, and French). Serves as an expert in all things related to content and channel optimization, campaign planning, brand consistency, segmentation and localization, analytics and meaningful measurement. These platforms allow the U.S. government and its partners… Show more As the Chief Content Officer (CCO) oversees all content initiatives, both internal and external, across multiple platforms, including social media, satellite television, radio, film, and print and in various languages (Arabic, Urdu, Somali, and French). Serves as an expert in all things related to content and channel optimization, campaign planning, brand consistency, segmentation and localization, analytics and meaningful measurement. These platforms allow the U.S. government and its partners to inject factual content about terrorist organizations into the information space to counter-recruitment and radicalization to violence. They also allow us to develop and disseminate messaging on effective themes, such as exposing ISIS’s financial and governance failures; its violence against women, children, and religious minorities; and its ongoing territorial losses. Show less