Manage organization's reporting and analytics workstream for digital marketing efforts on paid search, social, display and remarketing. Define and track KPIs. Create reports to assess performance from site traffic to conversion, as well as monitor lead progress through the business pipeline.Develop business forecasts by country, region and media mix. Actively review progress to ensure programs are on track to achieve, if not exceed, forecasts.Lead the A/B testing strategy and optimization roadmap pf digital marketing landing pages.Provide recommendations on site tagging strategies and web tracking methodologies, user of Qlik's Google Tag Manager system.

Business owner of web analytics, digital voice of customer platforms and tag management tools. Design and provide reports on the digital channels including online navigation patterns, conversion, sales, online banking usage, mobile application usage and digital marketing performance. Develop insights based on visitor behavior and providing actionable insights from analysis to improve the performance of digital & offline marketing programs, customer experience and product sales.

A business data analyst reviewing digital engagement metrics, assessing user interaction and its effects on conversion - on an continuous or ad-hoc manner. Data reporting includes KPI development, landing page, checkout funnel and conversion rate analysis, monthly revenue projections based off existing site trends, or the effects marketing campaigns have on digital engagement.Also, I manage a testing and optimization work stream, implementing test ides from online data, and monitor and analyze testing effects on conversion.

Oversee all search engine pay-per-click campaigns for agency’s clientele. Strategically develop keyword lists, write text link copy. Optimize pay-per-click campaigns, continually aiming to increase conversions and user engagement through paid search advertising

Optimize pay-per-click campaigns, to ultimately improve transaction rates and cost-per-acquisition to meet or exceed client return on investment benchmarks. Continually monitor client website metrics to analyze traditional and digital advertising efforts.

Optimize pay-per-click campaigns to maintain ad positioning, quality score and click through to meet or exceed client objectives. Manage corporate social communications platforms for consumer and B2B clients. Coordinated, planned and purchased multi-media marketing campaigns for multiple clients and verticals including real estate, education, retail and convenience stores with emphasis on print, digital, broadcast and outdoor.