Content Marketing Coordinator
CurrentResponsible for managing the day-to-day production and coordination of all site content. Create, optimize, and repurpose content, such as product reviews and comparisons, in order to drive traffic and engagement. Responsible for the recruitment, training, and management of freelance staff, to achieve production goals. Edit and improve content submissions as needed. Collaborate with Product and Marketing Teams to define requirements and achieve content goals. Work with the Senior Director of SEO to produce optimized content and target specific sets of keywords for all articles written and published. Analyze website traffic, user engagement metrics, and other data to improve organic search results. Make recommendations on product vertices in which to extend operations. Develop and maintain an editorial calendar. Collaborate with the Product Researcher in researching and sourcing products for targeted content. Actively generate topic ideas that are engaging and useful to the users.
