Christopher Rayson Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Canada Area

Manage a group of Campaign Analysts that design and execute Direct Marketing campaigns for External Sponsor Account Teams and Internal Marketing Teams. Liaising with multiple internal partners from Client Services, Marketing Agency and I.T. Responsible for ensuring that Campaigns are designed effectively, and are carried out according to timelines. As the Campaign Operations Manager I am the Business owner of the AMRP campaign data and the Campaign Management tool Unica; ultimately responsible for the efficient and effective supply of contact files for Air Miles' direct marketing campaigns. Highlights• Managing all campaign-related operations within campaign objectives, striving for the achievement of campaign goals and building strong relationships with internal clients• Coordinated, facilitated and managed day to day tasks including deploying email campaigns, testing email campaigns; ensuring best practice in the industry• Managed a large campaign team to execute campaigns for a wide variety of industries across Canada ranging from: Credit Card/Financial Institutions (BMO), Grocery (Metro, Sobeys, Safeway), Gas (Shell, Irving), Hardware (Rona, Kent, Lowe's), Travel (Budget, Transat, Best Western, Hilton), Retail (Staples, Toys 'R Us, Old Navy), Social Change (Bulfrog Power, BC Hydro, Heart & Stroke, YMCA), Liquor (LCBO, NSLC), Pharmacy (Rexall, Jean Coutu)• Aided with the upgrade and implementation of our Marketing Automation tools• Perform various QC processed regarding data validation, cleansing, aggregation and transformation.• Act as a SME on all Campaign Operations within LoyaltyOne ranging from our process', tools, backend data flow, contact and response and capabilities.• A 2014 President Circle Award Winner for Innovation. Part of a team reducing the time to market for our largest communication vehicle by 50%, reducing costs by 400k and increasing revenue by 100k.

Toronto, Canada Area

• Synthesize multiple data sets, driver analysis and operational performance into concise yet informative reports. Highlight outcomes and potential areas of focus that impact the performance of our contact centres. • Present relevant information and recommendations for the direct support of business owners (VP’s and Directors) on the performance of our operations and the drivers behind it. • Ownership of the delivery and evolution of weekly and monthly Executive Reports. Existing reports include current and historical Key Performance Indicator and Organizational Hierarchy Operations, Contact Centre Team Lead & Agent Performance Rankings and Shrinkage presentation decks.

Toronto, Canada Area

• Motivated and coached a high performing team with clear roles and responsibilities to success in ensuring the delivery of reporting in a timely and accurate format, providing insight and analysis on key budget and operational variances.• Supported ad-hoc analysis needs of stakeholders to better understand trends and impacts of an ever evolving operational environment• Evolved the executive reporting format and KPIs, including continual improvement in which KPIs are focused on and how they are presented. Optimized and automated existing process to improve reporting quality and timeliness.

Toronto, Canada Area

• Key focus on Client Billing Adjustment Reporting ensuring the extended leadership team had access to accurate data, synthesized and presented in a digestible and understandable format.• Used quantitative and analytical abilities to support ad-hoc analysis based on historical and current data, providing insight into trends and their impacts of marketing initiatives and agent training plans.• Our team helped drive $20M of Adjustment savings in 2009 exceeding our projected target of $14M.• Designed and developed a suite of automated Adjustment reports and stack rankings

Windsor & Cambridge - Ontario

• Provided exceptional customer service to customers while processing their transactions in an efficient, accurate and friendly manner while understanding and applying branch operating policies and procedures and being knowledgeable and complying with Bank and industry codes of conduct, as well as security laws and regulations.• Recognized and responded to the customer's basic needs, identified opportunities to promote and provide advice on products and services while assisting in the sales referral process • Using persuasive negotiation, relationship building and strong interpersonal skills I was able to consistently exceed my quarterly sales targets

Toronto, Canada Area

• Using C#, HTML and XML built a visual Stock Ticker for the SharePoint companywide intranet home page.• Contributed and aided in the development of Disaster Recovery Planning procedures• Skilled technical writing, identifying, gathering and defining requirements, specifications for business processes• Developed use case testing procedures for the corporate intranet portal and other web applications• Created a seamless web experience by integrating XHTML, XML, XSL, JavaScript, and CSS into the existing website for Document Warehousing.• Researched multiple small medium CRM tools, compared in a matrix and contacted companies to schedule presentations for further assessment.

Windsor

• Developed a Scheduling and Payroll tracker for use in the Law Library with C#.Net, VB and MySQL• Assisted in troubleshooting user problems relating to Operating System issues (Win9x, NT, and Win 2000), Network Connectivity, TCP/IP configuration, upgrades, MS Office products, Internet connectivity and Virus/Spyware.

Windsor, On

• Built Windows XP Rapid Deployment tools for installation across the business supporting all existing systems.• Using Crystal Reports built reports for the evaluation of Service Level in help desk tickets.• Implemented a version control system across the IT team using SubVersion for collaborative development• Evaluated, purchased and installed hardware components, applications, service packs and operating system upgrades.

Mini-Masters Of Analytics Program, Analytics

Dual Major Business And Computer Science [Honours W/ Coop], Computer Science & Business Commerce