Christopher Refice Email & Phone Number

Maryland, Washington, Dc & Montgomery County, Md

Washington, District Of Columbia

Manage and advise a team of five sales associates focusing on the Pernod Ricard Portfolio. Track sales goals and volume for each sales associate advising on deals and sales strategy. Update and monitor Key Performance Indicator (KPI) for the sales associates to achieve the mandatory distribution of KPI’s. Implement Cornerstone Sales Training for the sales associates assisting in their professional sales development. Coach the sales associates on the RNDC Core Values and Ten Steps to Sales Calls. Frequently ride with sales associates to monitor their sales progress and to assist in closing deals, acquiring menu features and achieving our required points of distribution.

Washington, Dc

Conducts On-Premise account staff trainings across the entire Pernod Ricard Portfolio. Updates and monitors Key Performance Indicator (KPI) reports and works with the On-Premise management and sales force to achieve the mandatory distribution of KPI’s. Creates drink and cocktail lists for On-Premise accounts, using marketing background to design menus, table tents and signage. Conducts managed bar nights at On-Premise accounts increasing consumer awareness of Pernod Ricard products as well as depletions. Tracks and Monitors Absolut Elyx program. Works with sales team and management to gain greater distribution and volume on all Pernod Ricard products. Conducts On and Off-Premise product and pricing surveys. Monitors all Pernod Ricard POS for On and Off-Premise.

Solicits business by personally visiting clients, attempting to interest prospective buyers and explaining the merit of product and its application. Familiarizes established accounts with new products and developments. Keeps information on competitive products, promotional matters, sales techniques, pricing and marketing policies. Informs company of competitive activity and conditions that would affect company interests. Prepares price quotations, delivery dates and service obligations. Job duties include working nights and weekends on promotional activities and other account activities. Performs merchandising activities in accounts that would include effective point of sale materials. Posses extensive knowledge of and distributing Pernod Ricard, Trinchero, Palm Bay, Banfi, Delicato Family Vinyards, Majestic Fine Wine, and Wine Group products.

Operated and managed Eastern Marketing DC, a full service promotional products firm in Washington, DC. Provided logo’d promotional items to clients in the Washington, DC area.

Temporary Staff thru CityStaff DCManaged complicated schedule for the President and the Vice Presidents of The Wilderness Society. Booked extensive travel arrangements and managed budget and expenses for the President. Organized meetings between many outside organizations and The Wilderness Society. Sent mass mailings on behalf of The Wilderness Society.

Washington D.C. Metro Area

Monitored the federal budgetary proceedings in order to secure funding through the congressional appropriations process for initiatives of prime importance to Congressman Kanjorski. Managed high priority economic and community development projects in the 11th Congressional district. Oversaw the implementation of transportation and infrastructure development initiatives. Maintained and distributed several guides to various federal grant programs for use by constituents. Monitored critical water resources projects in the 11th Congressional district. Handled Education legislative issues for. Performed duties as Internship.

Reviewed and tested web promotional materials and order forms for membership in the association. Performed marketing queries from in-house databases; prepared reports and data files to analyze data. Provided administrative support for fulfillment director: scheduled meetings, maintained spreadsheets on list rentals, member benefits, and Science magazine delivery. Assisted in subscription and circulation projects; reviewed subscription records for quality control, and resolved delivery problems. Assisted with site license marketing. Ran database queries for analysis by director. Attended trade shows cultivating new members. Arranged materials for trade shows AAAS staff attends. Provided customer service as needed.

Clarks Summit, Pa

Consulted with store ownership team to design and implement grand opening marketing strategy. Oversaw construction and design plans. Hired and trained staff of thirty employees. Launched store and trained permanent managers in day-to-day operations and finance. Continuously trained employees for other storeowners in anticipation of their grand openings. Attended monthly market meetings and organized a plan for each new product “Limited Time Offer.” Ran day-to-day operations.

Designed and implemented e-mail and print marketing pieces for the sales team. Conducted new product research in order for the sales force to have a constant flow of product for their current and potential clients. Created proposals for larger clients and firms. Assisted company owners and webmaster on developing e-commerce website to increase sales. Researched and selected trade shows to drive sales for entire sales force. Created marketing strategy to display and promote products. Developed pre-show marketing strategies to make our companies presence know to pre-registered attendees and exhibitors. Prepared and shipped all products for exhibition. Provided promotional planning to both large and small clients to foster a more visible and aggressive posture in the marketplace. Cultivated understanding of client needs and thorough product knowledge. Interacted professionally with every functional group in the company including marketing staff, sales, and customer service representatives. Marketed screen-printed and embroidered wearables and other advertising specialties. Trained employees on company procedures and operations.