I believe that communication needs to be grounded in some kind of meaning. It’s why I’ve always developed the three strands of my career side by side: brand strategy, trend research and copywriting. - Defining strategy tells you why you’re communicating and what you want to say.- Understanding trends and the broader Zeitgeist shows you what matters to people.- Copywriting is the skill of bringing that all together in a clear, compelling message.A client once called my work “medium clever”, and honestly it’s the best compliment I’ve ever received. I believe my key strength is being able to share concepts with both nuance and simplicity. The further I go in my career, the less I actually write. And I think that’s the point.In my journey so far, I have been privileged to work with clients from large multinational brands to small start-ups, both in South Africa and internationally. I am in my element working as part of an agency team as a collaborative partner but also enjoy engaging directly with in-house teams who need an external perspective.15+ years after I started out, I’m still walking the line between simple and smart – and that’s what keeps it interesting.
Listed skills include Blogging, Advertising, Marketing Strategy, Brand Development, and 11 others.
