Social media: - Managed company’s social media communications - Produced content for social media channels including Twitter, Facebook, Google +, Flickr, TripAdvisor and YouTube - Identified emerging channels and worked towards a more comprehensive digital marketing strategyWebsite: - Optimised company’s website for Search Engines by utilising SEM (SEO and PPC) techniques to increase website traffic - Developed and maintained online and offline copies of the website (HTML), brochures and advertisements - Introduced a mobile-friendly website (HTML5, CSS, Javascript).Direct Mail: - Created and enhanced email templates (HTML, CSS) - Successfully developed email-marketing campaigns to capture further businessDesign: - Designed printed flyers and brochures (Adobe Illustrator, Indesign and Photoshop) - Acted as the professional photographer for interiors and small eventsPPC: - Successfully managed online marketing campaigns - Developed landing pagesAnalytics: - Analysed data to make informed decisions to improve PPC, SEO, online display advertising and email marketing performance - Adopted a proactive and entrepreneurial attitude towards transforming data results into effective and creative solutions - Raised brand awareness at minimal/no cost through advertisements and networking - Analysed the company’s e-mail campaigns, web and social media traffic performance. - Monitored and analysed competitors’ digital activities - Kept abreast of latest digital innovations, new media activities and trends