Christopher Rice Email & Phone Number

New York, NY, US

서울시, KR

Sayreville, NJ, US

Led the development of the company’s first digital brand experience and eCommerce site (www.canaryandking.com). Create a new business model and evolve the other consumer brand’s digital assets from an online catalog, to a full revenue-generating eCommerce experience (www.partybymozaik.com). Responsible for website ideation and design, developing brand.

West Orange, NJ, US

• Red Blazer Designs is a boutique digital agency specializing in amplifying the voice of small to medium sized businesses by increasing their digital footprint and connecting them to their target audience. We integrate.
• Initiated a start-up digital creative agency in 2016 that increased revenue by 160% year over year.
• Hired and managed contractors and project managers. Directed and supervised quality of deliverables.
• Develop new business while improving offerings for existing clients. Discover technological advances and implement them into the current digital landscape.
• Consult and collaborate with clients about business goals and their desired target audience.
• Quickly attain a high client business acumen to increase the effectiveness of all digital campaigns.

Suwon-Si, Gyeonggi-Do, KR

• Leader of the Design & Content Strategy team which plans for the creation, delivery, and governance of useful, usable, and engaging content on Samsung.com.
• Drove the strategic and operational leadership necessary to enable a best-in-class shopping experience into multiple channels including social media platforms, apps, retail partners, and samsung.com.
• Main contact between agencies and Samsung for task force involved in redesigning all of Samsung.com including UX/UI strategy, Creative Content Strategy, and migration to a completely new CMS.
• Applied creativity and optimization processes (both technical and organizational) to define and develop digital marketing strategies and initiatives for samsung.com product launches.
• Directed a core team that supported the effective and efficient launch of all digital campaigns on samsung.com with regards to Home Appliances and Accessories of all categories.
• Principal point-of-contact for two of four creative digital agencies of record for Samsung.

Suwon-Si, Gyeonggi-Do, KR

• Challenged with strengthening one of the most recognized brands in the world (ranked #8 on Interbrand's Best Global Brands in 2013) through corporate stewardship and innovative brand building practices and partnerships.
• Lead valuation and activation of all Corporate and B2B Sponsorship programs within North America including initiatives with Chelsea Football Club, AT&T Pebble Beach PGA Golf Tournament, and Fairmont Hotel in Santa.
• Project leader of full research initiatives and insights with the purpose of creating new ways to enhance the consumer experience through Samsung products and services.
• Identify key potential sponsorship opportunities that fit the brand strategy of Samsung.
• Negotiate relationship terms for activation and brand exposure on behalf of Samsung North America.
• Developed a Digital Corporate Partnership Platform with the capacity of evaluating over $30MM in partnership and sponsorship opportunities. Manage sponsorship requests and an evaluation process with the ultimate goal.

Suwon-Si, Gyeonggi-Do, KR

• Led Premium Media Ad Campaign to elevate Samsung's brand to a premium status in the United States. Digital creative in this campaign rated #1 out of all 64 measured advertisements, the highest of any campaign.
• Develop, lead, and own company-wide brand report used as guide for insight on competition and overall industry landscape. Present on quarterly reviews with Samsung's President and other marketing groups including.

Newark, NJ, US

Product position with senior level responsibility toward a $106MM business unit that reports to Senior Vice President and the PresidentComplete responsibility of the P&L and planning for 2010 and 2011 fiscal years of Camcorder and Recording Media sales and marketing.Gained market share by more than 8% and surpassed two major manufacturers in dollar market.

Newark, NJ, US

Product position, reporting directly to the Senior Product Manager of Imaging, with increased responsibilities of a $304MM and a $98MM business in product strategy, consumer marketing, trade marketing, budget planning, and advertising campaign management. Managed purchase, sales, and inventory planning for high-value, short life cycle products.

Newark, NJ, US

Worked with the National Marketing Manager of Imaging for a $300MM U.S. business for Panasonic, and grew brand awareness by more than 50% within the United States. Managed all custom packing design and development to optimize communication on the packaging and minimize costs while meeting all deadlines for a $45MM segment of the business. Responsible for.

New York, NY, US

Recent MBA graduate took a contracted position to help direct a new web marketing campaign and grow the direct mail marketing initiatives. Directed the website marketing campaign with Google AdWords which raised consumer awareness by 15% and enrollment by 6%, and reported on campaign results at the Director level.Managed the direct mail campaign, created.

Harrison, NJ, US

MBA student gained experience in marketing initiatives of a successfully branded company while managing a 14-person group of undergraduate marketing interns.Synchronized final push direct marketing programs and executed Internet-based marketing plans.Created and conducted market surveys in order to gain a greater understanding of the team's.

Professional photographer took a creative management position, and directed a move to more efficient ways of doing business.Managed the photographic work for the creation and launch of our award-winning Science textbook series. Directed conversion of photographic studio from a film-based environment into a fully digital work environment, which led to.

Bachelor Of Fine Arts, Photography

Master’S Degree, Marketing