Led the development of the company’s first digital brand experience and eCommerce site (www.canaryandking.com). Create a new business model and evolve the other consumer brand’s digital assets from an online catalog, to a full revenue-generating eCommerce experience (www.partybymozaik.com). Responsible for website ideation and design, developing brand, content, voice, and guidelines.Developed new company processes for warehousing and logistics in partnership with cross-functional teams.Researched and monitored external trends in UX and eCommerce and served as an internal consultant to CEO, provided sound recommendations for business decisions and strategies with regard to all digital channels and digital product experiences. Directed and managed the digital advertising agency of record to deliver on all KPI’s to meet agreed-upon objectives for growth and revenue. Managed the advertising and creative budget for all digital experiences at Sabert.

Red Blazer Designs is a boutique digital agency specializing in amplifying the voice of small to medium sized businesses by increasing their digital footprint and connecting them to their target audience. We integrate with clients and create a more cost effective digital presence in the marketplace through design, content, social media, SEO, and marketing initiatives. • Initiated a start-up digital creative agency in 2016 that increased revenue by 160% year over year.• Hired and managed contractors and project managers. Directed and supervised quality of deliverables.• Develop new business while improving offerings for existing clients. Discover technological advances and implement them into the current digital landscape. • Consult and collaborate with clients about business goals and their desired target audience. • • • Quickly attain a high client business acumen to increase the effectiveness of all digital campaigns.• Create content strategy and deliver creative work, from ideation phase to full execution.• Produce and deliver proposals to prospective clients through creative and detailed storytelling and provide recommendations that contribute to the strategic direction of client work.• Evaluate, test, and procure all 3rd party applications and software used in the day-to-day creation of project deliverables.• Manage daily progress of all projects, evaluate risks, and problem solve to reach milestones and meet timelines.

Leader of the Design & Content Strategy team which plans for the creation, delivery, and governance of useful, usable, and engaging content on Samsung.com. • Drove the strategic and operational leadership necessary to enable a best-in-class shopping experience into multiple channels including social media platforms, apps, retail partners, and samsung.com.• Main contact between agencies and Samsung for task force involved in redesigning all of Samsung.com including UX/UI strategy, Creative Content Strategy, and migration to a completely new CMS.• Applied creativity and optimization processes (both technical and organizational) to define and develop digital marketing strategies and initiatives for samsung.com product launches.• Directed a core team that supported the effective and efficient launch of all digital campaigns on samsung.com with regards to Home Appliances and Accessories of all categories.• Principal point-of-contact for two of four creative digital agencies of record for Samsung. • Lead for oversight and priority setting of day-to-day content operations with our digital operations agency.

Challenged with strengthening one of the most recognized brands in the world (ranked #8 on Interbrand's Best Global Brands in 2013) through corporate stewardship and innovative brand building practices and partnerships.• Lead valuation and activation of all Corporate and B2B Sponsorship programs within North America including initiatives with Chelsea Football Club, AT&T Pebble Beach PGA Golf Tournament, and Fairmont Hotel in Santa Monica.• Project leader of full research initiatives and insights with the purpose of creating new ways to enhance the consumer experience through Samsung products and services.• Identify key potential sponsorship opportunities that fit the brand strategy of Samsung.• Negotiate relationship terms for activation and brand exposure on behalf of Samsung North America.• Developed a Digital Corporate Partnership Platform with the capacity of evaluating over $30MM in partnership and sponsorship opportunities. Manage sponsorship requests and an evaluation process with the ultimate goal of maximizing brand recognition with consumer targets. • Create new digital strategies for Samsung North America’s web, social, and overall digital presence that enhance experiences for consumers.

• Led Premium Media Ad Campaign to elevate Samsung's brand to a premium status in the United States. Digital creative in this campaign rated #1 out of all 64 measured advertisements, the highest of any campaign previously executed in the industry.• Develop, lead, and own company-wide brand report used as guide for insight on competition and overall industry landscape. Present on quarterly reviews with Samsung's President and other marketing groups including communications, market intelligence, digital, and corporate planning.

Product position with senior level responsibility toward a $106MM business unit that reports to Senior Vice President and the PresidentComplete responsibility of the P&L and planning for 2010 and 2011 fiscal years of Camcorder and Recording Media sales and marketing.Gained market share by more than 8% and surpassed two major manufacturers in dollar market share.Heading the #1 performing business unit in terms of growth in sales year over year in all of Panasonic Consumer Electronics Corporation with a 109% increase in dollars. Develop a concrete strategy to achieve business goals, and communicate it to Headquarters in Japan for final approvals in product and funding needs.Identify and evaluate new marketing avenues including mobile advertising, web advertising, grassroots marketing, and public relations activities in order to achieve sales goals.Analyze product roadmaps, and report strengths and weaknesses versus competition while reporting the information to Headquarters in Japan to create the most effective products for the future. Plan the advertising and promotion budgets and go to market strategies for existing and emerging areas of the camcorder market.

Product position, reporting directly to the Senior Product Manager of Imaging, with increased responsibilities of a $304MM and a $98MM business in product strategy, consumer marketing, trade marketing, budget planning, and advertising campaign management. Managed purchase, sales, and inventory planning for high-value, short life cycle products, contributing to achievement of 102% versus the prior year.Developed the current guidelines for the 2009 and 2010 fiscal year units and dollars as well as estimated promotional spending. Represented Panasonic North America at the Global Merchandise Meeting at Panasonic's Japan Headquarters, and guide SKU placement within the U.S. market for upcoming digital still camera line.Led consumer research efforts in major U.S. metropolitan areas, and work with Japanese headquarters team to optimize design and feature sets for 2009 compact digital still camera line.Successfully executed national press event, introducing new Imaging products, including overseeing coordination between outside agencies, press, U.S. senior management, and Japanese headquarter team, ensuring all expectations were met.

Worked with the National Marketing Manager of Imaging for a $300MM U.S. business for Panasonic, and grew brand awareness by more than 50% within the United States. Managed all custom packing design and development to optimize communication on the packaging and minimize costs while meeting all deadlines for a $45MM segment of the business. Responsible for all event marketing budgeting, planning, and execution.Directed the production of trade shows and dealer meetings; including the Consumer Electronic Show, Photographic Marketing Association, Photo Plus, and internal national sales meetings.Produced marketing analysis of new and existing products to better understand both the customer and the consumer in the imaging marketplace which raised brand awareness by 25% from the previous year.

Recent MBA graduate took a contracted position to help direct a new web marketing campaign and grow the direct mail marketing initiatives. Directed the website marketing campaign with Google AdWords which raised consumer awareness by 15% and enrollment by 6%, and reported on campaign results at the Director level.Managed the direct mail campaign, created new marketing initiatives, and performed competitor analysis, increasing the effectiveness by 21%.Configured the new database to serve the direct mail campaign and customer needs more efficiently.Coordinated the production of the 2008 Land Catalog for the Expeditions department at the AMNH.Wrote affinity marketing proposals that were sent to the director level of many high profile companies.

MBA student gained experience in marketing initiatives of a successfully branded company while managing a 14-person group of undergraduate marketing interns.Synchronized final push direct marketing programs and executed Internet-based marketing plans.Created and conducted market surveys in order to gain a greater understanding of the team's supporters.Contributed to the company's business and marketing plans including extensive market research. Helped create future ticketing packages that would appeal to the franchise's intended markets.Provided input on advertising, including expanding the role of photographs within current advertising.Managed direct mail marketing initiatives for fundraising, charity events, player appearances, and games.Coordinated all projects and duties of intern participants; including market research for each project, game day organization and set up, and directing the group's overall focus.

Professional photographer took a creative management position, and directed a move to more efficient ways of doing business.Managed the photographic work for the creation and launch of our award-winning Science textbook series. Directed conversion of photographic studio from a film-based environment into a fully digital work environment, which led to highly increased productivity. This allowed the studio to dramatically improve the turnaround time from the actual photo shoots to print layouts by more than 300%. Cut the variable costs of the photography studio by 85% and created a more interdisciplinary environment that substantially improved communication between the design, editorial, and photography staff.